Do you know the biggest factor that makes your ecommerce website trustworthy? It’s the design. Generally, ecommerce website that looks professional will be trusted by their customers and get more sales. So, if you have an ecommerce website and want to improve your sales, you should focus on improving your design. In fact, if there are flaws in your ecommerce web design, you may lose lots of customers because you’re making your website look scammy for them. Of course, when you do the mistakes, people won’t trust your website, let alone buy from it. Here are 5 design flaws that will make your ecommerce website look scammy:
1. Lack of Product Information
People need to know about the product that they are buying as much as possible. They don’t want to risk their money on buying vague product. When you put a product on your website, you have to give as much information as possible to help people know about the product. Don’t just list the product name and the price. You have to put some description about the product, some images, videos, and so on. Those things can affect your visitors’ buying decision.
2. Lack of Company Information
Are you a legit company selling legit products? You have to put your company information as clearly as possible. Put your email address, put your physical address, put your company name as well as the owner name, and let people reach you easily. Don’t hide from your customers. It shows that you have some responsibility.
3. Complicated Ordering Process
Make ordering your product as simple as possible, as simple as 1-2-3. Don’t put your customers into headache just to make some purchases from your website. Give enough guidance for your visitors about how to purchase your product. Use simple checkout process. In this way, you are helping yourself to make more sales from your website.
4. Low Quality Graphic Design
Your website logo, your layout, your sidebar, and all things related to your ecommerce web design should have professional look. If you put low quality graphic design to your website, then you will not be able to attract people’s attention as well as gain their trust. If you are selling something, be sure to make your online shop look like real Business. If you can’t do graphic design, then hire a professional to completely redesign your website into a modern look.
5. Bad Categorization
If you’re selling lots of products on your ecommerce website, then you have to make sure to categorize your product properly. Bad categorization is often a cause of visitors’ irritation toward your website. Imagine when a visitor wants to buy specific product but can’t find it in its proper category. It will be a waste of their time to search all over your website just to find one particular product. So, categorize your website properly so that people can find the product that they want to buy quickly.
Don’t make the flaws above in your ecommerce website. Those can kill your business very quickly. And if you realize that you’ve made those design mistakes, make sure to redesign your website and start over.
This article is written by Adeel Zia. He is a senior editor and Internet Marketing manager of Eiphone5cases.com an E-Commerce website deals in iPhone 5 Cases and accessories. If you wish to write for HBB, kindly check this.
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