The expectation of most new bloggers is that their new blog will start getting traffic almost immediately. After months of writing on their favorite topics or the profitable niches, bloggers get discouraged when no one pays attention. Some never recover from their discouragement and end up bringing down their blogs. If you are disappointed with your traffic analytics, consider the insights below before closing down your blog. Our focus in this discussion is on getting the right traffic and not just any traffic you can get online.
1. Posting the Wrong Content
Your choice of blog topics and content has a significant effect on the traffic that the blog attracts. Internet users search for relevant and high-quality content in their fields of interest. Before you post another article, pause and ask yourself if the article will add any value to your target audience. Every article you post should give your visitors reasons to stay longer on your blog. Think about the needs of your target audience, assuming that you have a well-defined audience. It could be that you post content that is only relevant to a small percentage of internet users.
2. Applying the Wrong SEO Strategy
The purpose of search engine optimization (SEO) is to drive organic traffic to your blog or website. Without applying the right SEO strategy, other bloggers will overtake you in drawing traffic. Getting traffic is even harder if you are in a highly competitive niche. Are you applying up to date SEO tactics? If you are serious about earning from your blog, consider hiring SEO Services Search Engine Optimization companies to optimize your blog. The advantage of hiring experts is that you are assured that they will apply the latest strategies to make your blog visible to your target audience.
3. Ignoring Social Media
A competitive SEO strategy is important to draw traffic to your blog. However, you need to think of alternative ways of getting the right traffic. In the current world of connectivity, you cannot ignore the power of social media. You have an opportunity to promote your content to millions of people every day on social media. Start increasing the number of followers on major social platforms including Twitter, LinkedIn, and Facebook. Share every new post on all platforms and encourage your followers to share the content on their pages or account.
4. Unrealistic Expectations
You may be complaining about low traffic, but the reality may be that you are expecting too much too soon. If you just started a blog, it will take several months of consistent SEO and other strategies to attract meaningful traffic. Sometimes it takes over a year to realize significant results from your optimization strategy. You may also be investing too little in your blog and expecting outstanding results. It takes lots of effort, time, and sometimes financial resources to build a successful blog.
There are no instant results or miracles in blogging. You must improve your blog consistently and focus on providing high-quality content to your target audience. Review your blog SEO strategy if you have been blogging for a while with low traffic. If you have tried every strategy you know to build your blog without success, it is time to seek help from experts. You must be willing to do everything possible including spending money to build a competitive blog in your niche.