Top Web Design Trends in 2018

As the digital marketing industry continues to grow at a rapid speed it is becoming increasingly important to make sure that your brand has its own voice online. There are so many businesses out there competing for attention that it’s essential for you to keep up with the latest developments if you want to stand out from the crowd. If that’s the case then you’ll want to check out these website design trends to look out for in 2018.

Top Web Design Trends

Typography that Stands out for

When everyone is competing for the attention of the same user, typography can be important in making your brand stand out. Designers are now branching out and exploring some of the less obvious typefaces available. Due to the rise of website visitors on mobile devices – it’s important that the font that is used is legible. There will be an increase in customized fonts, not only to stand out – but simply to look good too. The trend is also that the typefaces will be bigger than ever for added emphasis.

Maximum Importance on Mobile Optimisation

Google’s mobile-first index has set tongues wagging for quite some time now. It’s essential that you make sure your website is compatible with mobile devices for Google to look upon you favorably. There is nothing more off-putting than visiting a website via your mobile phone, and not being able to navigate your way around easily.

Designers are going to be looking for new ways to organize the content on your website to make sure that the information is laid out in such a way that the user experience is as it should be which will allow websites to convert better. To ensure you don’t miss out on this trend, you need to find website designers who offer it as part of their service. An example can be seen through the Website design Perth agency Alyka who specialize in user experience (UX) to make sure your website functions as it should. If you look at their website, you’ll see they have a dedicated page to this that explains the importance of UX and what they can do for you.

A Rise in E-Commerce

There are lots of different online sale marketing techniques that you can take advantage of such as Black Friday and Cyber Monday – that will see a massive rise in e-commerce. We are all a little lazy when it comes to searching for products, so if there is an opportunity to buy something online, most consumers will. Due to fantastic CRM software – you can now get a great idea as to who your customers are and personalize your marketing strategy to push not only customer acquisition but retention.

Artificial Intelligence

Artificial Intelligence used to be thought of as the stuff of science fiction, but that’s no longer the case – it’s evolving quickly and will be prominent in 2018. It will work its way into web design via functionality such as chatbots. You could actually already be an AI user without even knowing it!

Most of you may recognize AI as the likes of Siri, or Google Home – and it also runs across channels such as Netflix, Spotify, and Amazon as well as smart devices. Websites will also be designed in such a way that will look as if they are showing off greater intelligence – but in reality – there will be no AI.

More Illustrations

Personalised marketing is a trend that’s growing fast, and brands are placing more care and attention on adding personality to their website and marketing materials. Illustrations are a great way for you to do this. They are engaging and don’t get in the way of the usability or functionality of the website. You can use all sorts of shapes and styles to create a great dynamic approach. If you want people to buy from your website, you need the human touch. The best way to sell a product or service is to sell yourself. Put your own stamp on it.

Some Rule Breaking

Since the responsive design craze has kicked off in recent years, designers have become a little bit rebellious when it comes to classic web design principles. They see this as an opportunity to become more creative and break the rules. Although this works on some occasions, designers are approaching this new trend with caution. Spotify is a perfect example of a company that did it well. In 2015 – they launched an asymmetrical design for their “Year in Music” feature that went against convention but ended up being successful. You do need to be careful though. The balance is to follow web design rules but to find new ways to work within them to maximize creativity. This is something that is expected to continue in 2018.

Web design is something that is ever-changing and ever-evolving. 2018 is set to see some of these trends kick in, and to give your brand its own digital voice that cuts through the online noise, it’s essential that you keep up to date and implement them wherever possible.

#StartStunning: Learn How You Can Master The Art of Web Design From Kung Fu Panda

Mr. Ping’s Noodle Shop needs more customers.

Mr. Ping has called upon his own son, the dragon warrior, Po to give some thought into this. What follows is an excellent collaboration of Wix, an online multipurpose development platform, and the enchanting characters of Kung Fu Panda towards a mesmerizingly creative #StartStunning Web Development from the scratch campaign.

Have a look at their website and you will know what I am talking about.

StartStunning Kung Fu Panda

What Is StartStunning?

If you are a blogger and want to build a dream website without any idea of coding then StartStunning is for you. If you are a freelancer looking to take your business to the next level by having a personal website then StartStunning is for you.

It is a campaign built to promote users and interested people in using Wix to create flawless websites. It has a series of videos that tell you about how to take your business to another level in the modern digital world.

The crux of the campaign lies in the fact that a website and that too an excellent one is a sure shot way to attract customers to your business. With Kung Fu Panda collaborating with Wix on this campaign, the reputation of the web development platform has started to soar to newer heights.

StartStunning New Released Videos

These videos use the characters of Kung Fu Panda like Master Shifu and Po’s adoptive father Mr. Ping and numerous others from the movie franchise to develop keen insights into why a business website is essential with full on humor and enhanced engagement.

Take this video for instance:

By discovering the powers of Wix.com, (and its various features, which I will entail in another review), Po has created a stellar website for his father’s restaurant.

There is also input about the increasing importance of influencing web presence nowadays. Businesses are increasing their activities online to connect and convert more and more customers. The first step, of course, is creating an attractive website.

With the way these websites have been developed right from scratch using the tools offered by Wix, one can only say that it is worth checking out and trying!

Mr.Ping Website

By looking at Mr. Ping’s website, one can comprehensively say that Wix website builder is worth a shot. I think that’s the major agenda of the guys anyway.

However, if their offerings lead to sites like these without a line of code written by us, then I think it’s a great option all together.

Dragon Warrior Noodles And Tofu

There is a lot of customization that you can do. For instance, look at how Po has added menus to his father’s website.

Po Menu Card

Dying to be a part of the campaign and build your own website?

Hang on! There is more to come from Po and his chaps…

Master Shifu’s Career Quiz

I took this test and it’s quite interesting. You have to answer some funny but logical questions (which I won’t tell you anything about) and a career choice for you will pop up. I got a Chef as my career. Well, I have always loved cooking but that’s for later. Moving on, this game is just another promotional algorithm to increase engagement but the difference is that, it’s a good one.

Master Shifu’s Career Quiz

If you are a Twitter pro then StartStunning could win you and iPhone. All you need to do is watch this video in detail:

After watching it you have to answer a question in the form of a tweet. Here is what I tweeted:

JesseeR Contest Tweet

So, go ahead and try Wix out. But before you do, be sure to visit their website and enjoy all the creative coolness they have come up with. You will only end up laughing and learning!

Outsourcing Web Design Tasks? Then You Should Be Following These Guidelines!

A professionally designed site is very crucial to the success of any online business. Such a site will not only attract more traffic but could also result in increased conversions and profits. If you don’t have the skills or the time to design or redesign your website by yourself, you will have to outsource the services. Here are some guidelines for outsourcing web design tasks:

Outsourcing Web Design Tasks? Follow These Guidelines!

Outsourcing Web Design Tasks

1. Know Where To Look

One of the best ways of finding a professional web designer is through word-of-mouth. Ask your friends or business associates that have great sites to refer you to their designers. Alternatively, you could post a job ad in one of the many freelance marketplaces online. Be sure to explain in detail what you are looking for in a designer. This will help keep away prospects that don’t fit your criteria.

ARE YOU WORKING ON YOUR WEBSITE’S DESIGN? DID YOU AVOID THESE MISTAKES?

5 Common Mistakes That Can Spoil Your Whole Website Design Work

2. Find Someone Who Has Both Web Design And Graphic Design Skills

There are some web designers that are great at tweaking themes and coding but have no clue when it comes to graphic design. If you hire such a designer, you might have to find someone else to handle the graphic design aspects of your site. To avoid this, it would be advisable to find someone who can handle both web design and graphic design. This will save you time as well as money.

3. Outsource A Single Task First

When starting out with a professional designer, it would be advisable to outsource a single task first. This will give you an opportunity to get familiar with the designer’s work ethic and style. If you feel they are not a good fit, you could simply look elsewhere. However, if the designer completes the initial task satisfactorily, you can then assign the entire project to them.

4. Use A Contract

Before assigning an entire project to a designer, make sure there is a contract in place. This will protect both your interests in the event of a disagreement. A web design contract should address the following issues:

Ownership – Who is the rightful owner of the content created? For instance, if the designer creates a graphic for your site, is it exclusively yours or can they use it for another client? When the client rejects content, does the designer retain the rights? How does the transfer of ownership happen?

Payment Terms – What is the total cost of the project? Is the payment on an hourly basis or fixed for each task? Which payment method will be used? When will payment be due?

Deadlines – What is the expected completion time for the project?

Revisions – Will there be any extra cost for revisions?

Term – What is the duration of the contract? What is the procedure for termination?

5. Communicate Clearly

It would be unfortunate to invest a lot of money into your web design only to end up with something which you don’t like. To avoid this, proper and constant communication are very important during the entire process. For instance, if the designer is working on a logo, ask them to submit several concepts first so that you can offer your suggestions. However, avoid the temptation of micro-managing. Give your designer some freedom to express their creativity, but be sure to keep tabs on their progress once in a while.

OPTIMIZING YOUR WEBSITE/BLOG FOR SEARCH ENGINES? READ THIS THEN:

9 Web Design Errors Which Will Affect Your Website’s / Blog’s SEO

Have you ever outsourced your web design works? Any interesting experiences? Do share them in the comments below.

Web Development Tools For Perfect Website Design

A wealth of free web development tools is available for ensuring valid web design. Having a validated website means that clients and readers of the site will view it as the author intended, with cross browser functionality and seamless transitions from page to page. Following are a few of the most important web development validation tools to guarantee complete and error free code.

W3schools is a leader in web development instruction, offering easy to understand tutorials on mark-up languages, browser scripting and XML, as well as having a great website validator. W3Schools website validation tools include validation of site HTML, CSS, XHTML, XML and WML pages. Simply enter the URL of the website to be validated, and W3C will provide a full report of validation errors, listed chronologically with line and column numbers, as well as summations of the validation error for ease of location and correction.

w3schools

For Firefox users, there are several useful add-ons targeted specifically at web development. Total Validator is a Firefox add-on that validates HTML and XHTML, checks for broken links, performs accessibility validation and provides a spell checker. It helps majorly in making the web page free from any errors.

total validator

JavaScript Debugger, also known as Venkman, is another useful Firefox add-on for web developers. It allows users to debug JavaScript in the Mozilla setting by viewing source code, finding errors, then providing solutions for their correction. Another plus for this add-on is that Venkman has numerous help sites and user blogs for additional support.

pendule

Google Chrome and Opera also provides users with web development add-ons and widgets. Each of these browsers offer similar tools targeted specifically at their users. Google Chrome offers tools such as:

  • Pendule – A multipurpose tool for developers and bloggers that includes solutions for style sheets, forms, images and accessibility.
  • Fire Bug Lite – A web development debugging tool. The fire bug lite is available for both Firefox and chrome browsers, and the options provided by it helps a lot in different aspects of web designing.
  • Validity – A simple HTML validator.
  • Resolution Test – Allows you to test your page at different screen resolutions, which not just helps with the web designing but also lets you know which browser doesn’t display the page correctly.

Opera offers web developers SDKs, or Software Development Kits. These kits include tools for development over many platforms and devices, from simple validation tools to tools for developing and debugging software. Opera also offers its users a site devoted solely to development called Dev.Opera. Here, users can find tutorials and blogs on subjects ranging from HTML5, to the latest Opera widgets, to designing pages for mobile devices.