Google+, the social media platform that provides us thousands of opportunities. Especially in case of the internet marketing, it works like a charm.
Why? Because, Google+ is the one of the sites that will not only generate you a ton of visitors, but also help with your SEO. So we just need to know the proper strategy.
Tips To Make An Epic Google+ Post
First of all, we should improve the strategy of posting on Google+. Isn’t posting really easy? Write some words, include links, attach images and you are done, right? You will be just like a common social media influencer do.
But in this competitive online world, there is no place for common things. Only the uncommon and attractive things can stand out.
Want to create your first epic Google+ post? The following 5 tips might help you:
1. Write an eye-catching title
Title in Google+ post??? Isn’t it funny?
It is not funny because Google+ uses the first line of posts as the title. You might have heard, now Google search engine indexes Google+ posts. And its first line will be used as the title.
I really don’t need to explain how important a title is. You all already know that. To make a post attractive and to make it go viral, a simple but eye-catching title will help. Make a title that grabs everyone’s attention and place in the first line of the post. You might also make it bold by putting asterisks before and after it. And don’t forget to keep the title length between 60 characters. Otherwise, the rest will be cut down.
2. Format the body
Just like a blog post, we also need to format Google+ posts. Actually, these posts should be pretended like a short blog post. It could be short or long, doesn’t really matter. But it has to be valuable.
The better visual experience will make better exposures.
So just like the simple blog posts, we should use spacing, bold texts, italic texts, strikethrough and bullets to increase its readability.
But unfortunately Google+ doesn’t support direct HTML input. They allow some special characters to enable them. You can use them in the following ways:
- Bold: Make any text bold on Google+ posts just wrapping it with asterisks (*). Example: *Your Text*.
- Italic: Make any text italic, just placing underscores (_) before and after your selected text. Example: _Your Text_.
- Strikethrough: Make strikethrough over any text just putting hyphens (-) before and after. Example: -Your Text-.
- Bullets: There are no specific tags for creating bullets. But you can make something like in this way:
*1.* Item 1
*2.* Item 2
*3.* Item 3
• Item 1
• Item 2
• Item 3
So using all of them, we can lead a beautiful post structure. Try to use all of them in the way you do for your own blog posts.
3. Include links
The links are so important that it can increase contents effective by 200% as well as can decrease it. So we have to be careful while posting on Google+.
We should add links in the blog posts that add value. And only when if you think it’s necessary. We can broaden the area of knowledge by placing valuable links. Actually Google+ outbound links are nofollow. Although nofollow links have value, it will be silly if you consider it like a massive link building method.
You can also tag people if you think it will be great. Just start typing the name after a plus sign (+). Please make sure the person is already on Google+.
4. Use hashtags
The hashtag is the new technology that helps to tag all the same contents and messages under a single tag. And all of them could be explored just using that hashtag. The social media platforms like Facebook, Twitter, Google+ and Pinterest have started to use it.
Actually it’s nothing but a word or keyword with a hash sign (#) before it. Example: #blogging. So if we use related hashtags on Google+ posts, it will generate some extra traffic, some extra exposures.
Use the most related words or keywords as hashtags in the bottom of your post. So the users interested in that topic might find it out very easily.
5. Add images
In a post, an image can say a thousand words. Do you know why people love infographics? Because it’s much fun and easier to read. In fact, visual enhancements can easily grab people’s attention.
So I think, it is another important factor that helps to make a post go viral. Sometimes image works where the text doesn’t.
For that, we should visualize the posts with interesting images. So no one gets passed without noticing. But make sure that you have the full rights to use that image. Please don’t forget to give image credit if you got it from somewhere online.
Need Some Live Examples?
Do you want to see the live sample? I know, some people would love to see its output. So I have already made a post ready as a sample with its source code.
Here is an output of a post that is already implemented with all the items:
And here is its source code, what I used to make the output:
And here is the direct link to the post you can check out: https://plus.google.com/+AbrarMohiShafee/posts/Nm26bQpyX3d
That was my strategy that helps me to make some awesome posts on Google+. I hope, you can do that too, if you just try out the given tips.
I personally think, epic is nothing to do. We already have the epic things inside us. We just need to reveal it. I believe, there are still a lot of ways to make those posts more interesting.
What do you think, what makes you an epic post? Please do share with us.
This article is written by Abrar Mohi Shafee. He is a passionate blogger from Blogging Spell. He is also an enthusiast web developer and an internet marketer. Being a blogger, he loves to inspire the beginner bloggers. He loves to play and travel besides his blogging career.