When talking about a marketing campaign, you would certainly ask yourself if it is affordable – and social media is no exception. We are often asked if running a social media campaign can be costly… of course the platforms are basically free – but you need to devote time and resources to make sure the campaign is a success.
How much does it cost to run a social media campaign?
It depends. There are several factors to consider – the audience that you’re trying to reach, your business goals, and your budget. Social media in Melbourne can cost anything between $150 per month to $20,000 per month, depending on your brand. However, one thing’s for sure – social media in Melbourne costs about 40%-60% less as compared to traditional marketing channels such as television, radio, and print.
Here are the main factors to consider:
What’s your audience?
Do you have an already aggregated audience on the social media platform or are you trying to build it from scratch? Are you going for a specific niche or mass market? If you are hyper-targeting, it will be less expensive and more effective, whereas mass audience would need time and resources.
What are your goals?
What are your goals for social media in Melbourne? Having a huge fan following is one goal, but you might also have some specific goals such as getting revenue and leads. Depending upon your goal, the costs of your social media marketing campaign can increase or decrease.
What’s your budget?
Like we said earlier, it could be any amount – from $150 to $20,000. If your goal is just to create a profile and leave it there – it will cost you $0. However, a full social media campaign in Melbourne with audience targeting and lead conversion would cost you much more than just a couple thousand dollars.
It is important to begin by understanding the brand and its core values. Then create a social media strategy that suits brand image. You need to make sure that your fans are aware of your presence. Social media is a place where people hang out with friends. You don’t want to bombard people with advertising content. You want to hang out with them and be their friends.
Human touch is what makes social media so social. A cheap social media campaign in Melbourne might cost you just a few thousand dollars and send out your ads and marketing slogans. But that’s not what we do. We connect. We make sure that when you hire us, your customers connect to you on a personal level. We want people to see your name and go, “Hey, that’s my brand!”
So, coming back to the question – is social media a costly route to grow your brand and business? Not if you want to create brand awareness. Yes, it WILL cost if you hire a good social media agency in Melbourne, but the benefits clearly outweigh the costs. You just cannot ignore the importance of social media in this age and time.