There is no better spot than number one. Second place, in life or within Google, doesn’t cut it. You need to ensure that you are aiming for the spot of top dog in 2018. SEO has been the way to do this for years. There is no sign of that changing anytime soon. But, now it’s time to get your eyes on the prize. Number one and higher rankings are the way forward for the coming year. Of course, every business, marketer and SEO Expert all have their eyes on the lucrative prize. But, there are some savvy ways that you can ensure SEO success. Whether you are new to the game or a world hardened marketer, there are some excellent tips and tricks that you can use. This is imperative when honing your new SEO strategy for 2018.
Entrepreneurs, bloggers and marketing gurus all want to know two fundamental things:
- How can I achieve more traffic?
- How can I make sure that I don’t get attacked by Google’s animals? Namely, Penguin, Panda and Hummingbird?
SEO Tips And Tricks
Avoiding penalization and securing the top spot within Google doesn’t have to be a difficult task. On the contrary, there are some savvy ways to reign supreme within Google. You can ensure maximum success. But, do be prepared to put in the legwork. This will take time and success cannot be attained overnight.
Let’s take a look at seven SEO tips and tricks that will guarantee rankings in 2018.
1. It’s Time to Hit More Traffic and Focus on the Local
In life, no one wants more traffic, aside from the SEO whizz. So, now it’s time to make sure that you are focussing on attaining more traffic to your site. Your website needs to be optimised for success. This means that you need to include your location on your site. Hit directories. Use citations. These are all fundamental ways of growing your business and making sure that you are getting on board with local SEO. Local SEO is one of the best ways of making your rank higher. What is more, it’s going to be a key way to ensure higher rankings going into 2018.
2. Optimise Your Site With Mobile in Mind
Mobile optimisation is not just user-friendly, it is Google friendly too. So, if you want to make sure that you are ranking higher than before, you need to devise a strategy with mobile in mind. Apps and responsive design are vital to your success. Google has stated that it loves responsive design as it feels that it has the customer in mind.
DO YOU KNOW THERE IS A GOOGLE TOOL TO CHECK THIS FOR YOU?
Use This Google Tool To Check Whether Your Website Is Mobile Friendly
Google has some mobile-friendly tests that you can take to ensure that your site is hitting all of the right notes. If your site is not as responsive as it should, or it does not pass the Google mobile-friendly test with top marks, it’s time to devise a new site. Yes, this can be expensive. But, it’s a keen way of ensuring success in 2018. Do bear in mind that mobile traffic is paving the way to a brighter future.
3. Don’t Forget About Bing and Yahoo (Yes, Really)
Okay, so covering the top spot on Google is the ultimate dream. But, you need to think outside of the Google box. With this in mind, consider the other search engines. Yes, there are others. Bing and Yahoo are used widely by a lot of people. While Google is a great place to start thinking about rankings, you need to make sure that you are thinking about the other search engines too. These options are becoming more commonplace with internet users, so don’t alienate a potential customer or viewer base by solely focussing on Google. Not just this, you can also turn your focus to Baidu, China’s largest search engine. Even little things matter the most in this field.
4. Take a Look at ROI Metrics
Keywords are vital. But don’t forget to take a look at your ROI metrics. In the coming year, this is essential that you do this. You need to ensure that you are looking at metrics so that you can see what is working for you and what is not. This means that you can look more closely at conversions and viewership. Then, you can ascertain whether this has seen a definite return on investment. You can then hone and adopt new keywords to ensure that you are targeting the right people.
5. An Integrated Social Media Approach: Make Social Media Your Focus
Social Media is so much more than merely sharing content. Of course, we should never forget the importance of content. But, you need to make social media your focus in 2018 if you want to get ranked. According to Jacob Maslow, social media is a positive marketing channel. But it can also be used as a customer service focal point. You need to engage with your brand and talk to your clients and viewers. Without this, you are just another faceless business. It’s time to get personal. Focus on the main social media sites. Facebook, Twitter and LinkedIn. Don’t sign up to every social media site under the sun and spam relentlessly. A loyal customer base is vital. But, you can also generate more revenue from doing this.
6. Earn Your Links
Earning links is now going to be the best way of ensuring that much-coveted number one spot. Inbound links are essential. You need to ensure that you are earning your links. This should be done on high authority sites. Do ensure that you are not spamming or using too many links all over the place. This is not the way to achieve success. What’s more, you may incur a Google penalty in the process.
7. Keywords, Keywords, Keywords!
Keywords are still a mainstay for SEO experts. But, you need to ensure that you are researching your keywords in a more robust way. You need to understand traffic patterns, buying habits, and purchase patterns. This helps you target people in a more robust way. What is more, you can guarantee more success from using this kind of in-depth keyword research.
SEO TIPS/TRICKS ARE OVER, IT’S TIME FOR AVOIDING SOME MISTAKES:
Wow its truly just super Pradeep Kumar,
Here my uncertainty is as I’m running a news site so i can’t center single catchphrase, consistently i present min 10 on 15 news articles even some times i have to compose two news on same watchword or theme for this situation by what method would i be able to target specific watchword please recommend me.
Thank your for the simple tips, Is there anyway to get doffollw backlinks from any good websites. Backlinks are the number one ranking factor because no matter how much you do on page optimization if ther is no backlink, site will not get any visitors.
Agreed! Optimizing local profile and focusing on social signals will be the key to effective SEO in 2016. Now Google has started keeping track of your social fans, shares and content to rank your website in search results.
This is quite an helpful post, thanks for it. Local SEO places an important role in businesses now a days specially business that is locally based.
All the 7 tips are amazing and are of great use. I agree that optimization of site is not only user-friendly but it is Google friendly too. All these tips could be very useful to gain the traffic on to the site and increase the rankings.
Google likes incredible substance and I think adding a video to a page keeps guests on it longer subsequently lessening your ricochet rate. Extraordinary article!
Great Article,
Not submitted Articles to other search engines , but will do it. I think this would make impact on the authority..
Thanks for sharing.
Wow its really simply super Pradeep Kumar,
Here my doubt is as I’m running a news site so i can’t focus single keyword, every day i post min 10 to 15 news articles even some times i need to write two news on same keyword or topic in this case how can i target particular keyword please suggest me.
Thanks in advance.
Ramana.
Hi, there is nothing wrong in optimizing blog posts with multiple keywords, just sometimes, make it short tail and long tail for experimenting.
Google likes great content and I think adding a video to a page keeps visitors on it longer thus reducing your bounce rate. Great article!
Thanks Pradeep. Post is to the point and very useful for the new bloggers.
Hello Pradeep ji
Yes you are absolutely right that keywords are still the important and most important factor for getting your pages in ranking. Keyword rich content always stays at top with a little tricky effort.
Thanks for sharing this on Facebook.
-Abhishek
Great tips Pradeep! I wasn’t caring much about Bing and Yahoo. I should take a look into them too. Thanks
Appreciate your level of detail and excellent tips for SEO. Will share with my contacts.
Hello Pradeep
Thanks mate for your great informative article. These tips are very useful. I have to use for the next step to get more results on SEO.
Regards
Avenue
Hi pradeep,It was really informative post and from now i will be keeping bing and yahoo in my mind too.
I have a little query by the way…i run a tech news blog,how to find keyword ideas for it?
Thanks…
Hi Akshay, I would suggest you to write what you love. Apart from that, prepare a list of 2016 events, device launches, upcoming rumours & leaked images, etc., do a survey of how well they performed this year. See the top 5 blogs, learn from them, and you can easily get your keywords. Use tools like Google AdWords and Bing Ads to see their popularity. If you have some money to invest, you can also consider Long Tail Pro, the best ever.
Hi there, nice tips. Would love to add one to keywords…
Lately, when I am writing a content, I am also using LSI keywords. That are semantically relatey keyword to main keyword. They can be found in kadwords keyplanner easily. Regards
Hi Pradeep,
Thanks for giving such useful information.
I guess smo is equally important as seo.
As nowadays website are getting high visitors by smo
Hi Pradeep, Nice tips. Found this very useful. I need to work more on social media and earning authentic links! Please keep up the good work 🙂
Hello,
Thanks for sharing such good SEO tricks and tips. I will definitely try to this.
Regards
Sagar Kumar
Hello Pradip
I am gladfull to you after sharing this artical you done great job and explain well about seo techniques.
Regard
Kunal shah
yeh thanks pradip
I appreciate Bing and yahoo. But i dont think that we have to take them into consideration because measure traffic comes from Google. 🙂
Hi Pradeep,
SEO is one of the most important facts to get success in online business. As SEO change regularly we should take care about this. You mention here some effective points that’s everyone should follow.
Thanks for the great sharing.
Hi Pradeep, It is true most of the time bloggers try to write articles and do every thing to please google and start ignoring bing and yahoo. But they are also very good source of traffic so we must not forget them. Thanks for posting these wonderful tips for us. Keep in touch