Why do people blog? Most likely, they think they have something important or interesting to share. But what’s the point if no one reads it? Anyone can write a blog but few will find it. Word of mouth only goes so far and the lucky few whose blogs go viral, well, they’re just lucky.
If your blog is more than just a hobby—if you want to make money from blogging—driving traffic to your blog is critical. Getting people to your blog requires the same tactics as getting people to any website: SEO.
How to Use SEO to Bring Traffic to Your Blog
1. Know Your Audience
Most bloggers write for a specific niche. In any niche, there are keywords that bring high traffic to the blog and can lead to a page one ranking. And that, of course, is the goal! Get your blog to page one and you’ve made it!
2. Identify Those Niche Keywords
Do your keyword research. Find out what keywords people are searching on and how competitive they are. Don’t skimp on this step—this is an important foundation for SEO.
3. Write For Your Readers, Not the Search Engines
Contrary to what you may have heard, your readers are your first consideration, not the search engines. If you’re thinking primarily about writing “search friendly” content, you risk alienating your readers. Once you’ve identified your niche keywords, you can quite naturally incorporate them into your blog without sacrificing the quality of your writing.
Bonus: Your keyword-rich blog is more search friendly!
4. The Two Sides of SEO
Onsite SEO is responsible for about 30% of your rankings. That means priming your website for the search engines. There are many resources on the web that explain the basics of onsite SEO. That’s actually the easy part. Off-site SEO is all about backlinks, which are absolutely critical for rankings and traffic. Offsite SEO starts with solid keyword research. Then, you need to work on getting links from other websites that have content similar to yours. This is not a simple task. These other websites/bloggers want top rankings on the same keywords as you.
5. How Can a Blogger Get Links?
If you’re a blogger with a limited budget (or no budget at all), hiring a SEO firm is probably not an option. What you can do is this: write great content. Use your talents, creativity, originality, everything you’ve got to make your content stand above the others in your niche. Believe it or not, even your competitors will link to your blog if your content is stellar.
This article is written by Adam Stetzer, Ph.D., an avid blogger and President of the HubShout SEO Reseller company. If you wish to write for us, kindly check this.