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11 Great Resources Every Local Business Should Know About

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Local BusinessAs a local business owner in California running california llc, it’s critical to have some go-to resources to help you manage, grow, boost and analyze your business, as well as keep up with the changing and new trends in marketing and advertising. Below are some helpful resources that cover everything from social media and lead generation to small business management advice and statistical resources.

    • 1. Social Media Marketing Industry Report 2012 sponsored by Social Media Examiner. This annual social media report is a must. It provides research on how businesses are using social media for their business and the types of results they are achieving. This year’s report was just released and can be downloaded for free through April 19th!
    • 2. 2012 Facebook Advertising Report. This new report offers 25 unique charts and stats around Facebook advertising, including average cost per click, top ad targeting criteria, and a Facebook Ad lifespan.
    • 3. Local Ranking Factors – Googles Places Optimization Report. This Bizible report researches and provides results around “the most influential ranking factors in improving business’s rankings in Google Places.”
    • 4. 24 Small Business Email Marketing Applications. Email marketing can be a great way to nurture leads and provide ad campaigns for any business. This listing provides a variety of email marketing apps to meet a variety of needs.
    • 5. Google Local eBook. Online directories can greatly impact search engine ranking and online visibility for any business, and Google Places alone can make a huge impact.
    • 6. Best Contractor Leads. This site provides a lot of great content geared towards lead generation that ranges from how to use social media effectively, to tips on how to create powerful presentations, to tips on how to work with clients for optimal success.
    • 7. Are Your Marketing Initiatives Completely Outdated? This article provides to-the-point tips and info on what today’s consumers, particularly the younger generation, prefer when being marketed to by businesses.
    • 8. Quora. Quora is a great social media networking site to go to for research for a question you might have, and to understand what consumers are looking for and asking in the marketplace.

[Video Credit: Akhila Lanka / Quora]

  • 9. Facebook Help – Ads and Business Solutions. Facebook is the most used social media networking site and can be a valuable marketing tool for businesses when used effectively. Facebook’s help section provides a ton of helpful and useful information to educate a local business owner about Facebook and how to effectively use if for business purposes.
  • 10. HubSpot. HubSpot offers a ton of free stats and reports that a local business owner can reference for a variety of reasons, including identifying the best resources to generate B2B and B2C leads, understanding which marketing campaigns your competitors are having success with, receiving tips on how to effectively use different marketing resources, and much, much more. I highly recommend you sign-up to receive their emails so you instantly receive their free reports and research when it comes available, which is quite frequent.
  • 11. Small Business CEO. This site has a lot of experts who provide common sense business information and insights on how to manage a business, effectively market to generate leads, and so on.

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By

For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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    12 Comments

    • Lulu

      Great list! Will add these to my growing number of local business resources! Thanks!

    • Tiffany

      Awesome list, very helpful… here are more business resources, I am glad to be of some help http://www.pdfconverter.com/resources/blog/5-accounting-apps-for-small-businesses

    • Kulwant Nagi

      Chris I appreciate your effort !! Because you have written this article so beautifully that I got huge information in just one article. Good Research !!

    • Mike Reeson

      These are great resources! Thank you for sharing the information!

    • Roxy

      Nice list of resources for local businesses. It is very important for businessmen to stay updated with the trends in the market for them to cope with it. Great job on compiling these resources. 🙂

    • Puneet

      great list of resources. Thanks for these. I will have to through them and read. Thank you. will read all.

    • JamesW

      This is amazing list of resources, thank you for taking time and creating it.

    • Kenny Fabre

      Chris

      thank you for the small business resources, the google local ebook sounds interesting I wonder what its about

      • Chris Marentis

        Hi Kenny – The Google Local eBook is a great step-by-step resource to help boost local business online presence. Its free so check it out here:
        http://www.surefiresocial.com/google-local-ebook-download#.T47QuI6DBiw

    • Bryan

      great resources for local business owners for successful marketing of their business.. thanks for sharing Chris

    • Karla Campos

      Awesome resources that business owners should definitely take the time to explore : )

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