The process of search engine optimization works perfectly well only when you combine the on page and off page optimization process together. This makes is quite clear-cut that your SEO campaign will not work well, if you’ll neglect any of these optimization techniques.
You can imagine it with the help of a baker’s example. It is true that a baker will need to advertise its bakery for doing better business, but the first and foremost thing that he’ll have to do is to bake delicious cakes by adding the most liked and asked for ingredients. Similarly, if your site is missing your major keywords, and all that is being searched after in your business niche, there won’t be any benefit of handling the off page part.
Here you have 3 of the best on page optimization tips to help you rank well and do well!
1. Your Domain Name
Haven’t you seen some of the movies bringing in really lots of audience just because of its fascinating name and the names of its popular stars? This works the same for the websites. They get displayed at the topmost positions of the search engine result pages when they include the most sought after terms, or in the SEO appropriate language, they include the keywords in your niche.
It has been found that many small and medium sites have done miraculously well when optimized well and most importantly when their keywords were placed in their domain names. Indeed, in many cases, the sites did so wonderfully well that they left even the most famous sites like Wikipedia and Amazon behind in the SERP positioning. So this makes it pretty important to place your keywords in your domain name.
2. Your Title Tags
Your Title Tags are the next most important things. These are second to be seen things after your domain name. Searchers use your Title Tag to decide whether or not your page is really made for them. And if you add inappropriate words in them, surely your targeted searchers won’t stay on your page for long.
Here are few essential things that you need to consider while working with your Title Tags.
First, keep them short and sweet, the current limit placed by Google on them is 70 characters, but if you can keep them a little lesser, it’ll be better. Second, use pipe (|), arrows (< or >), dash (-), or colon (:) in separating your words. The best among these is a colon as it takes least space. Third, remove out the articles like “a”, “am”, “the”, if possible. Fourth, don’t forget to place your major keywords. Fifth and final, for your home page, pick up the major keywords in your niche whereas for the other pages pick up the ones relevant with the products or services on that particular page, picking up your brand name is also a good way.
3. Meta Description Tags
What does your Meta Description Tags do for you? Straight forwardly, they don’t do much. But you still can’t deny their importance. They may not get you better ranking but can surely bring the most targeted audiences to your site. So, you’ll have to write the most relevant Meta Description for your site. Choose the most appropriate words, don’t forget your major keywords, and be sure to include your brand. It should be written in such a way that it gives the gist of your site to the readers. Though the search engines prefer to have the Meta Description to be in less than 250 characters, it is best to keep it in about 150 to 200 characters. If possible keep them below 200 characters, say up to 180 or 170.
The above mentioned 3 best On Page Optimization tips will help you optimize your site well and be successful in your SEO campaign.
This article is written by Sunny Makkar. He is from SEOCommunity which provides a platform to all Indian SEO Professionals, Webmasters, Bloggers and Internet Marketers.