With today’s Technology, people can easily make purchases from the comfort of their home via various eCommerce websites. The most popular one is Amazon. This is the biggest ecommerce website on the Internet, which has gained much of their customer’s trust. Customers no longer feel reluctant to buy from Amazon because they know that it is a trusted ecommerce website.
Do you know the biggest factor that makes your ecommerce website trustworthy? It’s the design. Generally, ecommerce website that looks professional will be trusted by their customers and get more sales. So, if you have an ecommerce website and want to improve your sales, you should focus on improving your design. In fact, if there are flaws in your ecommerce web design, you may lose lots of customers because you’re making your website look scammy for them. Of course, when you do the mistakes, people won’t trust your website, let alone buy from it. Here are 5 design flaws that will make your ecommerce website look scammy:
1. Lack of Product Information
People need to know about the product that they are buying as much as possible. They don’t want to risk their money on buying vague product. When you put a product on your website, you have to give as much information as possible to help people know about the product. Don’t just list the product name and the price. You have to put some description about the product, some images, videos, and so on. Those things can affect your visitors’ buying decision.
2. Lack of Company Information
Are you a legit company selling legit products? You have to put your company information as clearly as possible. Put your email address, put your physical address, put your company name as well as the owner name, and let people reach you easily. Don’t hide from your customers. It shows that you have some responsibility.
3. Complicated Ordering Process
Make ordering your product as simple as possible, as simple as 1-2-3. Don’t put your customers into headache just to make some purchases from your website. Give enough guidance for your visitors about how to purchase your product. Use simple checkout process. In this way, you are helping yourself to make more sales from your website.
4. Low Quality Graphic Design
Your website logo, your layout, your sidebar, and all things related to your ecommerce web design should have professional look. If you put low quality graphic design to your website, then you will not be able to attract people’s attention as well as gain their trust. If you are selling something, be sure to make your online shop look like real Business. If you can’t do graphic design, then hire a professional to completely redesign your website into a modern look.
5. Bad Categorization
If you’re selling lots of products on your ecommerce website, then you have to make sure to categorize your product properly. Bad categorization is often a cause of visitors’ irritation toward your website. Imagine when a visitor wants to buy specific product but can’t find it in its proper category. It will be a waste of their time to search all over your website just to find one particular product. So, categorize your website properly so that people can find the product that they want to buy quickly.
Don’t make the flaws above in your ecommerce website. Those can kill your business very quickly. And if you realize that you’ve made those design mistakes, make sure to redesign your website and start over.
This article is written by Adeel Zia. He is a senior editor and Internet Marketing manager of Eiphone5cases.com an E-Commerce website deals in iPhone 5 Cases and accessories. If you wish to write for HBB, kindly check this.
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Thanks all for appreciation, I do respect all of your comments and suggestions.
I own my own ecommerce software which I use as a base to design and build sites, and I have to say it’s so easy to spot the obvious flaws, and by the look of this post, I think I may have to go back and do a bit of tweaking on a few sites. Very helpful, can’t thank you enough for posting.
Unreachable customer service and no way to sort or filter results make your eCommerce website look scammy. I have to agree with the point of poor graphic design – often this is a matter of individual taste. Still it is very essential for good eCommerce site. A good eCommerce site provides free shipping, or at least clearly displayed shipping policies prior to check out, and accurate product description and photos, not just standard manufacturer-supplied descriptions, but ones where the store includes their professional experiences and opinions- also matters the most.
segun all are good tips to increase facebook subscribers except first point(in my point of view).Nice post.
Without proper layout everyone will afraid to buy any product.
Lack of product information is very bad. A good ecommerce website should have detailed product information and good product pictures, otherwise potential customers will feel fishy and may not be convinced to buy.
i am totally agree with you these 5 things make your eCommerce website worst so use good graphic design and make seo optimized website thanks for sharing..
Hi,
Thanks for all your design views regarding the ecommerce website.All are equally important because I had practical experience with Magneto eCommerce site.Its one page checkout process is a good one.
To cut it short a e-commerce application have a good user interface and should be secured enough. Use easy to use payment gateways.
Hi,
Nice article, It is very important to understand customer requirement and understandability.
Making a customer comfortable or making ease on purchasing wthr it is offline (e-commerece) or online is always benefitial as it make a trust and seems that the company or service work according to customer need and requirement.
Thank You
Shorya Bist
From Youthofest
As we all know run an e-commerce site has became big challenge for every e-commerce site owner. But beside that if you will run your business with honesty and unique ideas then no body can stop you from achieve good milestone in that.
nice tips, according to me navigation of ecommerce sites should be user friendly