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5 Useful Tips To Create Unique & Authoritative Blog


After determining who the target audience for your blog is, you now need to think of how you can differentiate yourself from the competition and offer unique value. How will you grab the attention of readers who could eventually become your loyal clients or customers?

The following are steps you can take towards developing an authoritative and distinct voice in your field of expertise.

Image Credit : Kristina B [Flickr]

1. Assess your competition

When identifying your audience, you are very likely to come across your competition. With commercial blogging becoming increasingly popular, there could be a number of competitors with a presence in your niche. You need to look again to make sure you don’t miss other competitors, including blogs that are industry focused and complementary.

Once you exhaustively identify the players in your field, evaluate their methods. Can you identify the unique approach of each competitor?

2. Use lateral thinking

Many people think that unconventional creativity is the key to being unique. Though lateral thinking is important for helping you stand out, you need a logical justification for it. Lateral thinking does not mean thinking of an idea that has nothing to do with the needs of your prospective customer and audience. It is creative thinking that provides a logical link within the framework of your subject matter.

3. Identify the difference

What new perspective are your competitors not addressing? Usually, you will have a better picture of something other bloggers are touching, but not maximizing on. They are locked in a particular theme, or are too busy creating the blog to realize it. You have the advantage of having an outside view. What is not obvious to them could be your opportunity for a new approach.

Another technique is to ignore the way things are being done presently in your niche. Get ideas from the trends in other fields and come up with your own unique blogging approaches.

4. Uphold your credibility

Often, the great new approach we come up with pushes us out of our comfort zone. However, there are situations where our credibility can be compromised. When writing about a relatively new area in your field presents an opportunity, but you need to do your homework. Though blogging allows for ‘learning on the job’, make sure you don’t hide behind arrogance or false confidence.

5. Communicate the value

Many times, people fail to communicate their distinct benefits to readers. No matter how clear you think your values are, you need to directly communicate what makes you, your blog and your business unique. More specifically, you need to make it clear how the reader will benefit from that uniqueness.


ZK is the co-founder of Web Marketing Blog where accomplished writers and bloggers share their tips, strategies and stories. Follow him on Twitter @webtrafficroi

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    • Brian Kinkade

      All the points are equally important and plays a vital role in making a blog unique and different from the rest but I feel that the relation with the readers is very important. Winning loyal visitors is very important.

    • richard andrews

      my patio ideas blog needed these tips thanks

    • David @ Electronic Enclosures

      Thank you for posting this great blog. It's very informative. I love the idea of # 3 "Identify the difference". Knowing your competition is a big thing. It makes you a better writer.

    • Satish

      i do have a hell of competitors 😛

    • Usman

      I agree communication of the ideas is the key to success. If the ideas are communicated effectively then readers might return towards the blog

    • Harry Sehgal

      You are right. Uniqueness is the only thing that determines the blog.

    • Kristina

      Thanks for this article! It's tough when launching a new blog to figure out how to set yourself apart from your competition. This really helped.

    • gaurav chaudhary

      so informative article…thanks

    • Deepak Eapen @ Internet Marketing

      Informative Tips Zubin. A little different and unique from what I have been reading in every blog. Aspiring bloggers will definitely benefit from your tips.

    • Priyanka

      professional tips! very useful!!

    • Ifham khan

      Totally agree with you zubin Identifying the difference will make great impact
      thanks for sharing keep posting 🙂

    • Extreme John

      Excellent blogging tips. The best tip for me is tip no. 4: Upholding credibility. This tip needs a lot of hard work, effort, and patience. Upholding credibility does not happen as quick as we want it to be. We need to build great and useful contents to become an effective blogger. And once we begin attracting readers, credibility becomes one of our main gateways to successful blogging.

      • ZK@Web Marketing Tips

        Trust and credibility are important factors to make money in any business – online or offline…it takes time to build trust with readers and clients. Once you build trust you'll see super results. Work hard on building trust, it will go a longway in being profitable

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