HOW TO: Create An Affiliate Program For Your Event
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Earlier we discussed about creating events on Twitter, and about the fact that online events are getting more popular than offline. Anyone can create and publish an Event successfully, but he/she might not be able to promote it successfully.
Why You Need Affiliate Program For Your Event Basically?
Simple. You need one to easily promote your event across the oceans, well at least across your network. 😐 So keeping an Affiliate program for your paid events will be damn useful here.
Now, I’m going to use Eventbrite to demonstrate how to create an Affiliate Program.
Eventbrite is an online event registration service that allows you to create, publish and promote your event for free (if the tickets are free). Earlier we discussed about similar sites like DoAttend, Eventzilla and some others.
Creating Affiliate Program – Eventbrite
#1 – Sign up if you don’t have an account. Now create & publish an event. Basic step is over.
#2 – After publishing your event, go to ‘My Events’ tab > Manage.
Now on your left side, go to ‘Create Affiliate Program’ under ‘Sell’ section.
#3 – Now here is the big part, where you will decide how much commission Affiliates should get. 😛
Here enter the name of your affiliate program, the amount you would like to offer to affiliates for referring attendees to your event, and any additional notes you would like to include in the program details.
And make sure the ‘Make Public’ box is checked if you want your program to be open to the public.
Useful Tip : If you are creating multiple affiliate programs for your event, then you can make use of the ‘Quick Actions’ menu located next to each affiliate program.
Using this you can track the affiliates who are promoting your event, invite affiliates to your program, and manage payments made to affiliates.
#4 – In this step, we are going to promote your event (along with affiliate program).
Just select ‘Invite Affiliates’ from the Quick Actions menu. You’ll then be able to customize an email invite which will send the link to potential affiliates to sign up for your program.
Note: Affiliate program owners (you!) are responsible for making payments to your affiliates, unless otherwise indicated in the affiliate program invitation. They will leave the management of your program up to you.
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