There is no right or wrong answer for this question. It is difficult to give a solid answer because the topic is very broad and subjective. Nevertheless, this article will try to explain the answer from several perspectives of update frequency for general, new blogs and blogs which focuses on SEO.
Posting frequency
Posting entries daily is not practiced by many bloggers because finding ideas and materials to blog about is not easy. That is the reason why new bloggers are encouraged to consider their niche carefully before starting a blog.
The frequency of updates depends on what you are doing with your blog. People are different when it comes to varying time constraints and writing abilities. Updating at least once a week should be sufficient for small general blogs. If you go less than that, it would be hard to maintain your readers’ interest. However, it is different, for example, if you run a news or technology blog. It would be good to post new contents on a daily basis or even several times a day for the blog to garner the interest desired.
Update frequency for new vs. not-so-new blogs
A new blog should be updated daily. Some people argue that the frequency of posting does not matter but this does not apply for new blogs. Your blog is your house in cyberspace. Imagine your new blog as a new unfurnished house in the real world. What do you see inside? Empty. Go get a few things and fill it so that people can call it a “house”. Posts and articles are the furniture for your blog so that visitors will call it a “blog”. Start with a few posts in the first week and increase the number in the following week.
How about blogs which are not so new anymore? First, you must understand the pattern of visitor arrivals on your blog. They come on the first day and if you are lucky, you will get them hooked and they will come to check out what’s new on the following days. Their visits are becoming a habit now. But what if the day comes when they don’t see new post and there is none the next day and the many more days to come. The readers will lost interest and would seldom visit your blog now. They might even probably stop visiting altogether.
However, things can turn out differently despite your infrequent updates. You’ve definitely heard of this – “Quality is better than quantity“. This is true in blogging. Some people cannot update very frequently due to other commitments in life. This does not mean that they have forgotten; they are probably in the midst of cooking up an info-packed post. If you post anything of good quality that your readers are looking for, you will get traffic as high as the pro bloggers even if you don’t update very often.
Update frequency for SEO blogs
Running a blog to generate income is different from having a blog as a hobby. What about a full-time blogger who makes a living from blogging? Some people say two or three times per week should be sufficient but a daily update is the best.
How frequent should SEO blogs update their content? Content is the king in SEO campaigns. Updating your blog is vital to bring new traffic and to increase your ranking in search engines. When you update your blog with new contents, you will reap more SEO benefits by having more of your pages indexed by the search engines. Search engines function to bring people for new information and as such, you will get better results from the search engines if you add fresh contents more frequently.
What if I can’t update on a daily basis? Whenever you have time, write blog posts and articles in advance and schedule your post. Some other ways are to open up your blog to guest posting or hire someone to do it for you. Whichever method you choose, bear in mind that quality must always come before quantity!
Update consistency
Consistency in updating is also very important. If you are serious about blogging, one quality post per day should be good enough. Many of us are attached to other commitments such as work and family, therefore publishing new entries three or four times a week should be good also. However, make sure your frequency is consistent. If you update once a week, it is best to update on the same day each week too. Just don’t go missing the following week and come back again after a month.
This article is written by Alicia. She is a web designer and developer. Loves WordPress themes and plugins. If you wish to write for us, kindly check this.
Hi, interesting article, just a question …
At the beginning, when we are just starting the blog and we have, say, about 50 posts for a 1-month old blog. What is best, publishing a bunch of articles at once or posting them daily,, one after another?
I mean, if i put online my 20 more articles, i will appear in more searches, but i will obviously wont have time to write daily posts for the next twenty days … Is it worth publishing them all at once?
Regards,
If you are running a tech blog, which normally publishes breaking news, then you can update 10 to 15 times per day. But you are running a Social Media or some other stable blog, then you can focus on per post per day strategy. It’ll be good for your readers. 🙂
I agree with Pradeep. It highly depends on your blog niche. But generally, I think it’s better to post daily, or regularly, rather than one shot 20 posts.
Content freshness and constantly updating it, has been one of the factors by almost all search engines in determining where your site will be in SERP. By following the guides presented on this post, we could be assured that our efforts will not be wasted and we could see the results afterwards.
well if you have good traffic the updating is directly proportional to it and so the same way one should update it frequently
So true, in SEO, Content is the king but with consistency it would be a lot easier to work on getting traffic. I update my blog thrice a month or tried to post at least once a week. You're right, my blog belongs to the "not so new" blog so I take my time for searching a new topic to write to.
William, very true. Content is very important, and it must be unique and original. Three times a month might be a little too few posts in a month. Do try to update more often.
I completely agree with you, we should put consistency on our priority list then frequency second. Google has made a recent change on the search algorithm to give priority to the new content over the older ones, having said that blogs that post more with quality content gets a better chance of getting a better ranking than the ones that don't.
The more quality posts that we make, the better for us.
Great article.
Nice post Alicia. For me, I just write and post as much as I can possibly handle. Not much time to write these days as I am working on more blogs now.
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I am only able to post an article per week. I think I need to start accepting guest posts on my blog.
It is a good idea to allow guest posting on your blog. This will be win-win for the gust blogger and for yourself. Good luck with guest posting!
no mention of Google's freshness update?
Nice post….Thanks for sharing
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I have always failed in the updating frequency, when it comes to my blog. Too many hosting issues, no time to blog etc.., have affected the blogging frequency.
Nice post on the same 🙂
@Pradeep,
Dude, it appears that your homepage's link is broken. http://hellboundbloggers.com/ takes me to a 404 page.
Pls check.
I used to update one of my blogs daily, but these days its 2-3 times a week. That's mainly because I have multiple blogs/ freelancing jobs to concentrate side-by-side. I guess you are right – New blogs need to update more frequently and once a good amount of readership is established, its better to slow down the update process.
that is very informative
i use to update once a weak and i think its enough
It’s really true that updating blog regularly allows your visitors to find something new, which will get them back frequently to your site.
My answer is update as often as you can. May be a few times a day, or once a day or less often. But, there is no maximum limit. If you can update 10 times a day, why not do it? In any case, keep updating regularly as often as you can. If you stop updating, then the blog will become stale and dead.
Nice post,
This is very true if you want to get true success in blogging then two things are very important for you first one is you should set "Frequency" for your blog post and second one is "Content" which is very important in my opinion this is really life of a blog post/site.
In fact, blog should be update daily and it should be attract to the readers side and it will get more traffic into the blog. Update the blog should be most important part on here on here. Thanks a lot for sharing your post on here 🙂
A determining factor is the niche. It's hard to maintain your flow. At the beginning you'll think that "oh, I can write about this, about that", but in time you'll run out of ideas. This is the case of HBB too. If this website wouldn't have so many contributors, I doubt that Pradeep will be able to maintain a good post frequency.
I think that 2 posts a day, can make the job done.
4-5 if you have a personal blog.
Its very difficult to estimate on how often you should blog to be successful. If you can post daily then best but if you post twice or thrice quality posts every week still your blog can do wonders.
The best ideas is to invite Guest Bloggers so it's quite easy to have your Blog updated regularly…
Good idea. We should update as frequently as possible, but if we can't write too frequently, then we can ask guest bloggers to help. That's what I am doing here… guest blogging for HBB.
ya, I also think one should update its blog on regular basis.. But that too depends upon the category of the blog. Nice post.
A blog related to tech can be updated daily or you can many times a day 🙂 Update frequency can be depend on the niche of the blog also .
well i think you should update your content on regular basis,like after one day or 2 day,and if it's possible than daily update is also good
Absolutely right, Abhishek. We need to update our blogs more frequently in order to keep the blogs alive!