HOW TO: Write SEO Rich Posts For Your Blog
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Getting organic traffic to your Blog must be the most important factor for you to consider if you want to make your Blog, a successful one. Many sites offer a good position in Google for some amount. However, I do not think it is worth paying someone for it as you can do it yourself keeping in mind the following tips. I follow the same for my Blog and I get appreciable traffic from organic search. I will also show you how it worked for me.
Difference Between Post Title and Meta Title
I have seen most of the Bloggers using the same title for both the post title and meta title. Post title is the one which is visible to your readers and meta title is the one which is visible to Search Engines. You must use keywords with less competition in both the post title and meta title. Try to keep both titles different but keyword rich. This will bring up your article to the top in search results for keywords used in both titles.
A recent gust post on my Blog was titled “Simple ways to do SEO Quick”. Do you think it is a Search Engine Optimized title? Obviously not. I didn’t mind disturbing the title as it matches with the content and the content was all about SEO basics. Hence I made the title as “4 Simple SEO Tips to Rank Higher in Search results” And the result was like this:
Here you can see that both the post title and meta title are shown in search results. Hence, the keywords used in both the titles would help you rank better.
Selecting the Proper Keywords
I personally do not feel that entering meta keywords helps much. All you must concentrate on is the keyword density. Keyword density is the number of times the keyword is repeated a particular page. You can make use of the Google Adwords tool to select keywords. But if that doesn’t seem to help, you can consider yourself as the person searching on Google and think about what would you type in Google Search to reach the article you want to optimize. Use long term keywords. Consider the same example as mentioned before. This is how I classify keyword for the article:
Bad Keywords: SEO, SEO tips, Search Engine Optimization, Quick SEO
Good Keywords: Rank higher in search results, basic search engine optimization tips, quick seo techniques.
As you can see above, you must always try to use long tail keywords. Try to introduce such keywords in the first 4-5 lines of the post as they are the most important ones. You can enter the same keyword in meta keywords too. The more number of times you repeat the keywords, the better your ranking in search results would be. But this reduces the quality of your post. But it is you who decides whether you write for search engines or for your readers. If you are a really good writer, you might be able to do both 😉
Removing Stop Words from Permalinks
When you write a post, the default permalink is derived from the post title. For the post mentioned above, the permalink would be in the form /simple-ways-to-do-seo-quick/ This permalink is not optimized for Search Engines as it contains stop words like simple, ways, to and do. Almost all words are stop words here. Hence you can remove such stop words for SEO. You can find stop words here. Also see what Matt Cutts thinks as the Best Permalink Structure According To Google’s Eye.
Using Better Image Alt Attribute
This is something which I found most useful. The name of the image and the alt attribute are very important in SEO. A post from my Blog on Google+ had an image with alt attribute “Google plus logo” I have not used this keyword within the article or in the post title, but it got me numerous visits from Search Engines. You can check the screenshots below:
The Webmaster tools shows the Search Impressions and Number of Clicks.
This shows how important alt text is.
Interlinking is also important. I use Insights plugin to interlink my blog’s content. Try not to interlink your blog’s content with words like “here” or “click here”. You must interlink keywords within articles. This tells Google what the linked page is about. Hence the anchor text forms a keyword for the linked page.
A few more tips can be using proper H1, H@ and H3 tags.
Apart from all this, an important factor is the number of pages which have been indexed by Google from your site. You need at least 100 posts on your Blog to rank better in Search results. Original and unique content will also let you rank better. If you publish news, you can also submit your articles to Google News and if it is unique, you can expect thousand of visitors from Google News in a single day 😉
If you find these tips useful, kindly appreciate in comments else feel free to shout at me.
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