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Why is Instagram Becoming the Most Relevant Social Media Platform?


More and more people are starting to realize the vital role Instagram plays when building a brand today. In fact, it is not surprising that all these users care so much about getting as much reach in the platform as possible. Except for Youtube, Instagram created more famous people than any other platform. It’s massive; it’s the hottest social network in terms of scale and impact. 

Why Is Instagram Becoming Most Relevant Social Media Platform

Some would say today that it is getting harder to get noticed now that it is crowded. However, there are several strategies you can use to increase your brand awareness such as hashtags, collaborations, ads, and tagging that expert artists, photographers, and designers can enjoy. Many have wondered when is the best time to post on Instagram. It pays to do a little research.

How To Create A Successful Instagram Page

Even if you reach millions, only a tiny fraction of people you reach out to will respond. That’s all you need. Every successful contact will increase your visibility. When doing it enough times, the effect will snowball and, before you know it, you’ll be the brand that people and businesses start reaching out to!

Become an engaged user

As a social media platform, its purpose is connecting people. When you start building your brand on Instagram, you start with a small following and almost no content.

What makes you skyrocket is when your Instagram is becoming an active user. That means following people and brands that post similar content and interact with their posts and images.

Especially in a platform as crowded as Instagram, everybody tries to get famous by focusing on themselves, updating the coolest pictures, and promoting their brand. However, visitors love it when they are listened to. It makes them more loyal to your personal brand, they understand you better, and they share with people they hang around with.

This is why top influencers spend hours every day reading and responding to messages their followers leave.

Post Creative Content

What is the reasons people follow other people’s brands on Instagram? There are a few reasons. They want to be entertained. Maybe your stories and photos are very valuable for them. Maybe they only follow you so you follow them back.

Even though having hundreds of thousands of followers is a great headstart, it is not the factor that makes you expand—engagement does. The moment someone follows you, they will start seeing content in their news feed. When people use this section, they are using the emotional part of their brain to select what is relevant, interesting, funny, or worth watching.

By being creative and different, you catch people’s attention and make them curious about your profile. On top of that, you can learn to identify what keeps people engaged and your brand could scale to the moon.

Minor Tips

You may be valuable and different from anyone else, but if no one can see you it is worthless! When you are an Instagram beginner, it is common to expect hundreds of people interacting. A lot of times poor engagement has a lot to do with the posting time.

Don’t expect to have hundreds of comments if you post at 4 AM!  When you program your content strategically, you can reach way more people than usual.

The second factor to care about is the usage of hashtags to promote your content. Every time you label people or topics related to your picture, it is more likely to get viral. This is the power of deciding what type of audience is most appropriate for your content. The more likely it is for them to be of interest, the more successful your post will become.

When influencers use all these techniques they have mastered,  they could easily reach thousands of people with every post in a few hours, even if they lost their brand, followers, or content.

How do the best influencers in the world use Instagram?

Finally, Instagram experts like creating stories, events, contests, and surveys to interact with their fans. They can also use the same following to retarget to another social platform or their own website.

Instagram is a long-term game. It is so beneficial for the brand that not doing it is a very high opportunity cost. However, there are options like hiring social media agencies to save time with it.


Ram Kumar blogs at DeviceBowl. He is a graduate in Computer Science and Engineering. Addicted to Blogging and Coding.

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