SEO Video Marketing: The Most Eye-Opening Guide Of 2020

As social media has become more popular and people have become more used to getting their information as quickly as possible, the use of videos in companies’ digital marketing strategies has increased tenfold.

In 2020, 92% of all marketers say that video marketing is an important part of their overall strategy. 

Image via HubSpot

That is not all- it is also estimated that the average consumption of video-based media is going to be around 100 minutes per person every single day by 2021. That means that your target audience is going to tune into video-based content. Shouldn’t that content be yours?

So, in this guide, I am going to walk you through how you can use video-based media in your marketing strategy. But first, let us start with-

5 Powerful Reasons You Definitely Need To Use Video In 2020

Blog content and podcasts have their pros and cons but why is video-based content the way to go? Here are 5 important reasons why you should be including video-based content in your strategy.

  • Video is NOT competitive (compared to Google): Every time you create a blog post, it has to outrank every other website that created a post with a similar topic. Google is a brutal platform where only the fittest survive and sometimes. You may not be able to rank for a particular topic. According to BrainShark, video is 50 times more likely to rank in Google than plain text results. 
  • Video boosts Conversion & Sales: Content can be boring and hard to relate to. It feels like you are being lectured to at the best of times and can be too boring at the worst of times. Video, on the other hand, builds trust and conveys emotion. 97% of video marketers reported that video helped user understanding of a product.
  • Video Content has great ROI: Video content has an impressive return on investment with conversions rates on websites with video increasing by up to 80%. Ranking better, getting more leads, and bringing in more customers means better ROI!
  • YouTube is the second largest search engine: Let us assume you simply cannot rank for a topic on Google, what is your backup plan? YouTube. Depending on another platform to reach your viewers is never a bad idea. With video content, you can connect with your customers on your website as well as on social media.
  • You’ll reach new audiences: A recent study showed us that 85% of millennials have purchased a product after watching a video. Not everyone wants to read an article or listen to a podcast. Creating video content means opening your brand to a new audience.

So, let us get into the step-by-step guide that will help you dominate search rankings and up your video SEO game. This means more views, conversions, traffic, sales and money.

Step #1: Video Keyword Research

Video keyword research is very different from blog content keyword research. 

The first thing you need to understand when it comes to keyword research is that most people are going to discover your videos via YouTube’s ‘suggested videos’ section or through YouTube search so it is important you optimize for your audience.

Let us talk about three ways in which you can do keyword research for videos-

YouTube Suggest

Much like the Google auto suggest keyword research technique used in the blogging world, YouTube Suggest is a great way to unearth keywords that people are literally searching for.

So, for example, let us type in the word ‘marketing’ to see what people are interested in-

This is a whole list of keywords that are worth targeting that people are searching for every single day. 

TubeBuddy

Video keyword research has its only set of tools and chrome extensions that are worth looking into. One of them is TubeBuddy. A YouTube certified chrome extension that helps you research keywords that are worth creating content for.

Once you download this chrome extension, you will have access to a host of different features such as suggested tags, keyword explorer, and even a feature that helps you publish at the best times.

The one we are going to talk about is keyword explorer. You simply type in a keyword that you want to create a video for, and TubeBuddy will give you a list of related keywords you should include along with anything that is trending at the moment.

Along with this, they will include the score analysis of the keyword you are targeting which will include competition and search volume.

Here is an example-

Image via TubeBuddy

YouTube Studio

If you have a few views coming in every month but want to amp it up, YouTube Studio is about to be your best friend. YouTube Studio is the home dashboard for YouTube creators. It includes analytics and insights that can help your account.

If you are on your Youtube Studio dashboard, go over to Analytics, and select ‘Reach Viewers’. Now, select ‘YouTube Search’ in the list of traffic source types to see what keywords you are ranking for.

You can use these keywords to create new content that you have a great chance of ranking for.

Step #2: Create Amazing Videos

What do I mean by an amazing video? An amazing video is one where the total watch time of the video is as high as possible and the percentage of the video watched per viewer is close to 100%.

The total watch time is the total number of minutes your YouTube video has been watched. This is why longer videos normally rank better.

Second, the amount of your video watched means how much of the video did your viewer watch before leaving? The better your video is, the longer people will stick around.

Here are a couple of ways to increase the percentage of the video watched-

  1. Focus on the first few seconds of your video. These are the defining seconds that will be what convinces your viewers to stay or leave.
  2. Cut to the chase- Do not take ages to get to the point. Your audience will get frustrated and annoyed and leave your video.
  3. Create content that your target viewers are going to love. Interact with your loyal subscribers/ viewers and ask them what they want to see.
  4. Try to recreate old videos of yours that have good metrics on your analytics dashboard on YouTube Studio. Don’t mess with success right?

A good example channel is Jon Olsson who creates inspirational videos on YouTube. Never a dull moment through his videos.

Step #3: Optimize Your Videos (Video SEO)

We have covered keyword research so far which is a contributing factor to how your video ranks. Now, let us talk about other SEO tips you should be aware of to optimize your videos-

  • Create an eye-catching title– Peak the curiosity of your potential viewers with a good title that makes them want to click ‘Play’. Also make sure to include your target keyword in the title!
  • Video Description– Make sure to create a keyword rich description that explains to YouTube what your video is all about.
  • Video Tags– Adding a few relevant tags to your video is always a good idea.
  • Thumbnails– Make sure you create a great thumbnail for every video. This is an important factor that affects your CTR (Click Through Rate). Try to make your thumbnail eye catching and descriptive.

Most importantly, create content that is interesting, actionable, motivational, inspirational, educational, unique and more than anything else- different.

A good example of a channel that stands out in all the right ways is Kurzgesagt – In a Nutshell.

Step #4: Promote Your Videos Like A Pro

Now that you have your video up and running, make sure you utilize your current audience by promoting your video through social media, your email list, your blog, and maybe even your podcast.

You could also promote related videos at the end screen of your video. This is a step by step article that shows you how to do that.

Ahrefs does this on most of their videos to improve their total watch rate by getting viewers to move to another video of theirs. 

Step #5: Repurpose Your Video Content To Dominate Social Media

If you have a video that is killing it on YouTube that you consider to be one of your best pieces of content, you should consider repurposing it on other platforms.

This idea comes from Gary Vaynerchuk’s Content Model where he goes on to say- “Once you have pillar content you can repurpose the best of it into many pieces of ‘micro content’ and dominate all channels out there.”

This means that if you create a long and thorough video that describes a topic in great detail, you can take elements of it and create micro-content to share on other platforms. 

Let us say you have a video called ‘Video Marketing- 2020 Guide’ that covers every topic there is to cover about video marketing. You can then create micro pieces of content such as-

  • How to create a video social media strategy 
  • Measuring your videos
  • My top five video editing tips
  • Video content templates
  • Video equipment checklist

This can even be done by your team or a freelancer which will save you loads of time.

Conclusion

According to Google, six out of ten people would rather watch online videos than television. This means if you choose to follow this guide and invest your time in video marketing, you already have an audience. 

If you are looking for more conversions, sales, and traffic- videos could be what your marketing strategy needs.

Will you integrate ‘video’ into your marketing mix in 2020?

Burkhard Berger is the founder of awesomex™. Follow him on his journey from 0 to 100,000 visitors per month on www.awesomex.com. He gives intensive insights into his growth hacking strategies, digital scaling tactics as well as his successes and failures. Follow him on Instagram, Facebook and Twitter.

5 Benefits Of Hiring SEO Services For Your Business 

Perhaps you’re reading this since you’ve long been contemplating to hire an SEO (Search Engine Optimization) service for your business. Without a doubt, SEO has a lot of benefits that it can bring to your business. Most certainly, especially with digital marketing, SEO is still one of the most effective techniques. For the skeptics, there’s the question of what benefits hiring one can bring. Is it going to be worth the added cost that hiring one will entail?

Benefits Of Hiring SEO Services For Your Business

There are many benefits that you can gain from outsourcing your SEO services. This list gives you a few examples:

1. Improves Your Website

As businesses start to become more competitive, they also need to adapt to new marketing trends. One of these has to do with digital marketing. 

Successful companies know that one of the secrets to success is to have a good website up and running. The problem for others is that they’ve got a website up and running, but their website isn’t exactly translating to the effects that it’s supposed to bring. This means that resources are, unfortunately, wasted.

Hiring Search Engine Optimization services can help improve your website in the following ways:

  • Optimizes your site for it to load quickly
  • Target the most relevant keywords
  • Compete with others in the industry

2. Gives Your Site A New Set Of Professional Eyes

Outsourcing your business’ SEO services means that you’re giving your business a third-party perspective on the overall condition and positioning of your website. Naturally, business owners can’t look at their business from the eyes or perspective of a third-party. Hence, there may be weak points that you’ve overlooked.

Through SEO services, this agency looks at your business and formulates strategies that help your business grow. This is achieved for the very reason of how businesses see the perspective of a customer. They know what appeals to the public to help your business grow.

3. More SEO Experience Than You’ve Got

Yes, there may be SEO experts on your team. But, they still can’t match up to the experience of an SEO agency. This is, after all, their field of expertise. 

Truth be told, these SEO companies have so much more experience than you do. Take advantage of this experience by leaving no room for errors or experiments. With something as important as your digital marketing campaigns, you can’t make any room for errors. 

Here are some facets of experience that SEO companies have for you:

  • They can handle unexpected changes, like penalties and algorithm updates
  • They can make smart decisions for your site to improve rankings and visibility
  • They have experience with a variety of clients in different industries

4. Saves You Time

Running a business is no easy feat; you’re going to be under a lot of pressure. One of the most common pressures is the press for time. 

Time, in a day, can sometimes be insufficient to accomplish all the necessary tasks to be done. To be effective, you’ll need all that extra help in your hands. One of the best tasks to outsource is SEO.

When you put the marketing tasks in the hands of experts, you save so much time. They save you, not just the worry of completing tasks, but also in meeting deadlines. 

5. Saves You Money

Apart from saving on time, hiring an SEO service is also going to save your business some money. 

It’s the common mistaken notion that hiring an SEO service is going to be costly. But, it’s actually a very cost-effective solution for your SEO and marketing needs. In the long run, you’ll begin to realize that it saves you money. This benefit comes in as a significant advantage, especially if you’re still a small business trying to save on costs.

Here are some ways that hiring an SEO service can save you money:

  • You don’t have to pay for the continuous training of your team to handle SEO projects, as this is now outsourced
  • You don’t need to purchase tools related to the enhancement of your business website’s SEO
  • You don’t waste money, as you’re aware that all the SEO projects are handled by nothing less than the experts

Conclusion

When you’re running a business, big or small, engaging in marketing activities is very important. But, because of the workload that you have or simply a lack of know-how on marketing, it can be tough for you to do this all by yourself. Thus, it’s best to leave your SEO marketing campaigns in the hands of the experts. 

That way, your ranking in search engines improve, you’ll do better profit-wise, and in the overall, your business will perform better as well.

United Kingdom Link Building Services – Where to find the Best Agency for Link Building

Once you are convinced that your business needs to engage a link building agency to carry out your link building campaign, the next big question arises is where to find the best agency of link building service. However, before you finally sign up to an agency for the task, there are some other important considerations that you must pay due attention to so that you can make an informed decision about this most important aspect of outsourcing the link building job to a service provider. 

United Kingdom Link Building Services Where To Find The Best Agency For Link Building

Here is a checklist for you that will help you identify the best link building agency for your company in the UK. 

1. Get a backlink audit done

There are many important and mostly technical aspects of your business and website that need to be understood before you can select an agency to go ahead with for your link building campaign. What are these aspects? They can be completely technical and only a link building expert having experience of working with multiple niches can tell you exactly what they are. For example, a backlink from an unconnected business website may not help you. You need to understand that link building from the websites having some commonality with your target audience is what you should aim at. 

The best way to understand what kinds of backlinks exist at the moment and how they are helping or not helping your objective of a higher ranking in Google search results should be done. You can contact www.fatrank.com for this purpose as they offer the service of backlink audit free of cost. This audit will give you a clear picture of what kinds of backlinks are already there for your websites and whether they are helping with the SEO or not.

Secondly, such an audit will also tell you in clear terms how to generate the kind of backlinks that will help your website the most. Once you know what will work for you, you can try to see which agency can help you and where to find them. 

2. Check out Fatrank 

You can check out www.fatrank.com which maintains a fairly large number of link-building related posts from reputed agencies and professionals from different parts of the UK. At Fatrank, you will notice that these posts are not mere advertisements of link building services, which they are to some extent, from different important business hubs of the country but also a scholarly tour of the entire link building ecosystem. This will help you understand how SEO works and the ways you can create a winning SEO profile. Not to say you don’t know it already. But after reading these posts, you will be able to identify and articulate your needs in more clear terms, and that’s where the difference lies. 

3. Talk to some of them

After going through the posts from link building agencies at Fatrank, you will be able to shortlist a few of them for your purpose. Contact them with your query and proposal and engage with them in a conversation to understand which is the best agency for your campaign. At this juncture, you can take out the audit report about the existing backlinks and your requirements and see how it matches with the individual offers made by the agencies shortlisted by you. It should not be very difficult for you to zero in on a service provider that has the requisite experience and can execute the task in a time-bound and cost-effective manner. 

If none of these agencies fit the bill, you can further do some research on the internet about the leading players in the field and use your knowledge about the subject and your requirements gained through your research at Fatrank so far to get to the best agency. 

Conclusion

Identifying the best agency in the UK for your link building campaign can be a tedious and tiring job given the plethora of service providers in the market. However, an audit of the backlink requirements at the outset can impart you a clear vision as to what you want to achieve and how it can be achieved. Armed with a clear objective, you can scout for the best agency that can live up to your expectations. Once you have identified the agency that you are going to work with, go for the paperwork, clearly stating what you want and whatnot, and everything else in between. The result will tell you the effort was worth it.  

3 Reasons We Love Blazing SEO’s Proxy Site

Proxies are one of the most crucial aspects of IT infrastructure. They are getting adopted by organizations across the world for the agility and security they provide to the cyber governance portfolio of businesses.

Blazing SEO is pioneering new and exciting technologies in the paradigm of proxies and helping businesses to take an enormous leap forward in the performance and capabilities of their IT infrastructure.

The company was started as a small project by a single person, but is now grown to a team of 40 talented and dedicated individuals who are creating exciting and efficient proxy packages for businesses every day.

The proxy services provided by Blazing SEO are one of the most popular products, apart from their other products like VPN, data centers, Windows VPS, etc.

The most enriching aspect of Blazing SEO as a private proxy provider is its customer-centric approach towards their business. This is the reason why they have a 24/7 customer support center to address each query of their prospects and current clients.

Blazing SEO’s Proxy Site 1

With the increase in the complexity of the IT network of businesses, which is expanding to several geographies and diverse platforms, the security and performance parameters of the infrastructure are very critical for the success of these organizations.

This is the area where proxy services have their most significant impact, by creating an extra layer of security to keep the threats away, and dedicated hardware to enhance the speed of the transactions, which results in exponential progress in the standards of customer experience in the end.

While using the proxy services of Blazing SEO, we found it exceeded our expectations on the following parameters:

Presence in multiple countries

The proxy services by Blazing SEO are present in 9 countries, including the USA, Germany,

Brazil, India, UK, Japan, Canada, and Australia. These locations are also the revenue-generating hub of the world economy, especially in the technology sector.

Blazing’s strong presence in these countries provides an exciting opportunity for businesses to expand in new geographies by keeping their network security and capabilities intact. This is also the most prominent differentiating factor of Blazing SEO as compared to other proxy service providers.

High reliability

Due to their presence in the proxy business for a long time, Blazing SEO is one of the most reliable proxy service providers across the globe. With their presence in multiple countries and efficiently swift customer support, we feel that their proxy infrastructure is best suited to cater to the needs of large and complex business infrastructure.

Considering the criticality of proxies for IT networks, it is extremely important to work with reliable proxy providers, because even a brief slowdown or failure can result in substantial revenue loss for the business. Hence, if we want to buy proxies, Blazing SEO is the correct choice.

High availability

Blazing SEO supports all three protocols: HTTP, HTTPS, and SOCKS. Also, their presence across the globe means higher availability and efficiency, which is a great add-on for the profitability of international operations of the businesses.

Excellent customer support

Blazing SEO is equipped with a vastly experienced, thoroughly trained and certified workforce, which is available 24/7, 365 days to cater to the immediate and critical needs of their clients. We can start an instant conversation or email them and can get immediate assistance from their customer support.

Other critical parameters we found are:

Speed

If you are planning to buy proxy from Blazing SEO, you will be overwhelmed with their unmetered bandwidth of 1 Gbps, with unlimited access. Which is like a boon for the IT infrastructure of businesses.

Authentication process

Along with highly reliable and vastly available proxy services, Blazing SEO proxies come up with a strongly encrypted authentication process, which adds an extra layer of security to make the monitoring and accessibility of proxies convenient and safer.

Automatic proxy & subnet replacement

We can also rotate and replace our proxy configurations once a month, and with the extensive framework of multiple subnets provides more diversity and agility to the IT infrastructure. Also, this is a great defense against malware attacks, as it keeps the server configurations hidden and secure.

Product offerings

Virgin IPs

These are the set of fresh IPs and are best for running social media marketing campaigns on multiple platforms such as Facebook, Instagram, Twitter, Reddit, LinkedIn, etc.

In case you are facing issues with your current proxy IPs or facing IP blacklisting issues, you can easily switch to these virgin IPs to achieve your business goal.

Dedicated Servers

Dedicated servers are great for the requirements of diversified and complex IT infrastructure. They are equipped with SSD (Solid store drive) who is great for the better performance of the IT network.

Not only they are faster in terms of processing, but also, they assist in better customer experience by caching public pages of the website.

Windows VPS

The Windows virtual private server services are great to implement cloud-based solutions immediately. As they are equipped with a pre-installed operating system, we can easily install and run the software, and facilitate agility in our business network.

Multiple Datacentre Locations

Blazing SEO provides proxies and data centre services across nine countries, including the USA, UK, Canada, India, Australia, Japan, Brazil, Vietnam, and Germany. If you are planning to buy USA proxy, you can choose from 19 locations including New York, Chicago, Los Angeles, Buffalo, and Dallas.

Blazing SEO’s Proxy Site 2

Price slabs

Blazing SEO provides its proxy services in 3 main price range, starting from semi-dedicated proxy servers at $2.50, followed by the dedicated proxy servers starting from $6.00. And, the rotating dedicated servers starting from $11.00.

Though the usage of the proxy differs from business to business, it is always advisable to go for dedicated proxies for organizational needs. Whereas, semi-dedicated proxies work fine with individual efforts, such as social media influencing across multiple social media platforms.

Proxies are going to be a must for successful IT infrastructures, and Blazing SEO is certainly a reliable and smart partner to work with.

Blazing SEO’s Proxy Site 3

7 SEO Tips To Consider in 2019

The world of SEO has changed immensely over the last decade with different Google algorithm changes over the years. These updates have stressed different aspects of SEO whether it has been content relevance or content quality. Marketers have continually found effective ways to game Google’s system with some resulting in being hit hard by updates in terms of the results their clients were receiving. In the ever-evolving world of SEO the same guide that worked in 2014 is sure to be outdated in 2019. The following will outline tips to consider for SEO in 2019 as well as tips for SEO going forward. 

SEO Tips To Consider

In-Depth Content Can Be Created By Transcribing Podcasts 

The mistake that many companies are making with respect to their SEO is not having a podcast. For those that do have podcasts failure to transcribe is not allowing the podcast to reach as broad of an audience. Podcasts allow businesses to go in-depth on a subject that would have been too long of a casual read but it is the perfect amount of time to listen. Listeners can then go back into the transcribed podcast to use as a reference which can help build backlinks as well as social shares. Long form written content can be expensive and far more difficult to produce than a naturally flowing conversation on a specific topic. 

Content Quality Matters More Than Ever Before 

Content quality has become a priority for Google when ranking websites as a plethora of poor-quality content is produced by brands of all sizes. Hot topics like that of cryptocurrency investments which gained huge popularity with the explosion in value of Bitcoin. A company wants to attract readers with content that will inform as well as engage their interest. Setting up a thorough monthly editorial calendar for both the company blog as well as offsite publications is essential to allow content to reach the largest audience. 

Building Backlinks STILL Works And Delivers Results 

A solid effort on building backlinks needs to be taken as ranking on search engines provides companies with website traffic as well as leads. Outreach can be a great way for a brand to publish on relevant websites to the business by contributing great content. Many websites are willing to provide a company with a link as long as it is natural and they are transparent about this. Others will ask for compensation depending on who does the outreach as a company email is far more convincing than an email that is created for a link building campaign by a digital marketing agency. There are going to be SEO “experts” that say link building is not a viable tactic but this is the opposite of what the data shows. The top minds in SEO understand backlinks might not be as heavy of a ranking factor than in the past but it is still a huge factor. 

Resource Hubs Can Be Great Ways To Create Organic Backlinks….With A Little Outreach

Resource hubs are a very popular way to create organic backlinks through promotion. A step by step guide to purchasing a home or taking out a small business loan can be referenced through a myriad of websites. Outreach can help move the needle a bit in terms of backlinks whether it is offering a guest post or asking to put the link in an article they think it would add value to. Putting quite a bit of thought and using tools that help a company see what type of content has converted in their niche in the past is important. This content could be expensive to create but it will be an easy way to garner natural backlinks that will not attract the overzealous eye of Google Webspam team. 

Site Speed And User Experience Matter 

The site speed and loading times matter when it comes to SEO so it is important not to overload one page with too much media. The right host can help with site speed as well as hosts differ immensely in quality. User experience matters in today’s world of SEO as a hard to navigate site will score far lower in terms of SEO than an easy to navigate site. Design the site for a target demographic but remember to do this with best SEO practices in mind. 

Optimizing Old Content And Updating It Can Yield Great Results 

Old content does not have to be removed but rather updated to stay as current as possible. This allows a company to keep content creation costs low while being able to release an updated guide as a new piece of content. Updating the copy on the site is also important as you want the right keywords and density of these keywords per page. Write for your audience then optimize for SEO rather than writing simply for search engines which does not always read in the most natural of ways. 

Interlinking Pages On Your Site Will Help SEO 

Interlinking pages can easily be done simply by requiring writers to link to one or two other pages on the site. Take the time to list out all of the pages that you want to interlink then think up of content ideas that will do this naturally. Metatags, as well as descriptions on each article, can help make pages more search engine friendly. There are plenty of tools that can allow a writer to know how well their piece will do with the search engines. Picture links are also a great way to build a few links in a natural way so outreach to websites using company images to ask for them to cite these images with a link. 

SEO is going to continue to evolve at a rapid rate as trends shift with new tweaks search engines make in their ranking algorithms. Marketers are going to continue to have to be creative as well as put an emphasis on the organic growth of their websites. Take a look at SEO even 5 years ago and anyone could tell you it is changing with no intention of slowing.

SEO Guidelines for Real Estate Websites

A real estate website is a great tool for promoting your business and interacting with customers and prospects. According to a recent study by the National Association of Realtors, about 50% of home buyers go online first when looking for property.  This is why it is very important to optimize your site so as to make it easy for people to find you online. 

Here are 5 great tips for optimizing your real estate website:

1. Have a solid content strategy 

Content marketing is not just about publishing property listings on your site. To keep visitors coming back, you need to continually update your site with fresh and helpful articles, blog posts, resources and tools. The more people visit your site, the higher your site will be ranked in Google. 

For example, if you are selling property in a certain town or city, you could write a series of articles taking about why people should consider living there. Or you could write articles offering tips for first-time home buyers. Go further and create a tool that property buyers can use to calculate mortgage payments. 

Here are some tips for optimizing your content:

  • Use high-quality videos, graphics and images
  • Include keyword-rich alt image tags, title tags and descriptions   
  • Link internally to other resources and pages
  • Write for people, not search engines
  • Place your main key phrase or keyword in the sub headers and headers
  • Write long form content (preferably 1,000+ words)

2. Target local keywords

Keywords are basically terms that people use when searching for information online. Including relevant keywords in your content will make it easier for customers and prospects to find you via search engines. To maximize your effectiveness, it would be advisable to optimize for local keywords or phrases. For example, if you are selling property in Bexar County in Texas, you should use key phrases like ‘Bexar homes for sale’, ‘Homes for sale in Bexar’ or ‘Bexar real estate agent’. 

However, don’t make the mistake of using a keyword too many times on one page. Google could penalize you for keyword stuffing. 

3. Attract natural inbound links

Besides boosting traffic and visitor engagement, backlinks can also help improve your site’s rankings. However, don’t make the mistake of paying for or buying links (black hat SEO). You will be heavily penalized when Google finds out. Instead, work on creating high quality, original and unique content that will attract organic links from other sites. 

You can also create quality backlinks for your site by setting up business accounts/profiles in places such as:

  • Yelp
  • Your local chamber of commerce
  • Your local newspaper
  • Google Maps 
  • Angie’s list
  • Yellow Pages 

4. Get social

 Real estate companies and agents with an active social media presence enjoy greater engagement and brand visibility. Some of the popular social media platforms to consider include Twitter, Facebook, Instagram, YouTube, Pinterest and LinkedIn. However, this does not mean that you must have a presence in all these platforms. You will need to research to find out what social media sites your customers and prospects are using and connect with them where they are.  

To expand your visibility, be sure to use relevant hashtags like #texasrealestate or #miamicondos. Don’t forget to respond to comments quickly, professionally and appropriately. This will help build trust and credibility in your business. 

5. Analyze your results 

SEO Guidelines For Real Estate Websites

It is very important to analyze your SEO efforts regularly to see what is working and what isn’t. You could use tools such as Finteza to check metrics such as pageviews, new visitors, visitors’ location, and sessions. Continually re-adjusting your web optimization strategy will help you stay ahead of the competition and boost your bottom line. 

Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. He has worked with brands such as GetResponse, Neil Patel, Shopify, 99 Designs, Oberlo, Salesforce and Condor. Check out his portfolio and connect on LinkedIn.


Should You License an Enterprise SEO Tool For Your Company

If you’re considering licensing an enterprise SEO tool for your company, you’ll need insight information whether it is a good choice or not. There are many reasons a company would want to license a fully functional Enterprise SEO tool. Some of the most important factors a company considers when licensing these tools are listed in this post.

Should You License An Enterprise SEO Tool For Your Company

Before you think about licensing a tool, you must know how to use enterprise SEO tools and as well as know the benefits they can provide to you.

The Benefits of Using SEO Tools

The web is filled with hundreds, thousands, tens of thousands, and millions of keywords, sites, and pages. It becomes impossible to manage these manually and hence this is when enterprise SEO tools come into play.

Since SEO is getting harder and harder by the day, and more and more complicated, you can use these tools to not only increase the efficiency of your work but also boost productivity. With these tools, you are able to quickly finish complex SEO jobs, allowing you to tackle more clients in any given period. 

Single Interface – one of the biggest benefits of SEO tools is that you can perform many of the tasks required to optimize your sites under one platform. Whether you want to do your keyword research or optimize the headings and subheadings of a page, every single thing imaginable is available through these tools.

Detailed Reports – another big benefit of SEO tools is that they can provide you with detailed reports of the current situation of any given site. You can compare your competition, search for errors on the page and even see what keywords are being used. If you are dealing with a large site that requires a lot of SEO, these reports can save you a lot of time and effort trying to find out how you can tackle the project.

Should You License Enterprise SEO Tools?

Enterprise SEO tools are not cheap. In fact, a few of them cost more than a hundred dollars monthly. So you need to make sure whether you really need it or not. Here is a checklist of questions you should ask yourself before buying a tool.

  • Do you have the right human resources to operate these tools?
  • Do you have the right technical resources in your company?
  • Who will be the owner of the license of the tool in your company?
  • Are you willing to train your staff to use the SEO tools?
  • Do you have enough finances to keep paying the subscription costs of the tools?
  • Do you have a lot of clients that have big and complex sites to SEO?

If you answered any of these questions with a ‘Yes’, then you should definitely license an SEO tool. These powerful tools will help propel your SEO business to new heights. You’ll not only be saving time on SEO tasks but you’ll actually be able to do a better job at optimizing sites. 

4 Factors to Consider When Choosing the Right SEO Agency For Your Business

Search engine optimization, often referred to as SEO, is something you need to utilize if you would like your business to thrive online. However, SEO is often difficult for those that do not have a good understanding of it or the various techniques that are commonly used to improve page rankings and increase traffic on websites. While you may not know too much about search engine optimization or the different techniques you should use to achieve the best results, help is available from professionals that work for SEO agencies. You must make a well-informed decision to hire the right SEO agency to address your concerns while meeting your needs and helping you see real results.

Factors To Consider When Choosing The Right SEO Agency For Your Business

While various SEO agencies are available, not all agencies are going to provide the same services or put in the same amount of effort to help their clients. You want to hire an agency that is going to devote time to helping you improve your digital marketing strategy while gaining more followers and traffic online. There are several factors you should consider before you officially decide to work with a specific SEO agency.

What Kind of Reputation Does the SEO Agency Have?

When you are checking out some of the different SEO agencies that provide the services you need help with, you should try to find out a bit more about their reputation before you even get in contact with them. There are several ways to get information on an agency’s reputation. Start by doing a search online while using Google. You might be able to find Google reviews on several of the different agencies that you are checking out. Make sure to spend time reading through these reviews to see what past clients are saying about the specific services and the progress they were able to make with help from these different agencies.

Although Google is the first place to look when trying to get information on the reputation of different SEO agencies, you can look elsewhere, too. Try looking on Facebook for comments and reviews that have been left by previous clients. A quick search will give you a lot of useful information that you can use to your advantage when you are trying to decide which agency to work with.

What Tactics and Strategies Does the SEO Agency Use?

Most SEO agencies will provide a list of strategies and tactics that they are willing to use to help their clients have the most success online. You need to make sure that the agency you are hiring is not going to use black hat tactics. The black hat tactics are considered unethical and can often cause site owners to face penalties that would prevent them from getting the desired amount of traffic. These tactics often include the overuse of certain keywords as well as other techniques that are used in an attempt to trick the system. So make sure that you choose SEO services from an Agency that does white-hat SEO and uses safe link-building strategies that will not put your business at risk!

You need to find out what types of strategies these agencies are using because you want them to help you get traffic and gain followers in an organic way. They should use several beneficial tactics to assist you with reaching your goals, which might include creating compelling content for your site, performing keyword research, using backlinks, and making use of social media.

How Will They Deliver Results and Will They Offer Reports of Your Progress?

You are going to have certain expectations when hiring an agency to help you with search engine optimization. While the results are not necessarily going to happen in a few days, you should start noticing the progress that is being made within a few weeks and months of receiving help from the agency. You need to know how they will deliver the results you are going to see. The professionals that you hire should have no problem providing you with detailed reports that will show all the progress your site is making online because of the safe and effective tactics they are using. Avoid hiring an agency if they are not willing to provide reports because you need to know what is going on with your website.

Will the SEO Agency Communicate With You and Remain Transparent?

The key to having the most success with any SEO agency is being able to openly communicate with them. You should feel comfortable speaking with the professionals that work for the company and they should take the time to connect with you regularly to provide updates and offer suggestions on what they think will work best for your website and social media profiles. If the company is reputable, trustworthy, willing to communicate, and honest about everything, you should want to hire them to help you out with search engine optimization.

You need to utilize search engine optimization if you want your site to do well online. However, you might not know much about it or how to use it properly to achieve the best results. If you could use the extra help, you should hire an experienced SEO agency. Choosing the right company to help is important. You need to hire professionals that are going to work hard to deliver the best results possible.

Complete Guide about Enterprise SEO

Enterprise SEO is for those enterprises which are much larger and much established. The core job of enterprise SEO is to review search data and trends in a careful manner and to give actionable tips for all other members of the certain marketing and product team. It is all equipped for improving search engine visibility and for giving more profit to a certain organization. Implementing enterprise SEO, it requires various tools and skill sets and it also requires full transparency for proper results.  

Complete Guide About Enterprise SEO

Here we are not exaggerating to mention that Google search results have now become the new yellow pages. Actually, it is the first and foremost way in which customers get connected with local businesses. So in this regard, search engine visibility is a quite critical problem for attaining any kind of success. Without acquiring a highly visible online brand, your marketing is all but actually its nothing. And it is a fact that your business will also not exist at all in a well or good manner. 

We all know that strong search engine ranking cannot just happen by an accident. It will require many powerful strategies to implement. For making strong search engine ranking happen is only possible through robust marketing strategy and to mention in a specific way it is possible by enterprise level SEO. 

Take a Look on Enterprise Marketing

Enterprise marketing is a fundamental approach to marketing that encloses both high level and granular approaches. When the goal gets to end it improves revenues for large organizations. It is a general thing that enterprise SEO is for fortune 1000 level companies. 

Inside this broad edge to enterprise marketing, there comes enterprise Search Engine Optimization or enterprise SEO. The role of enterprise SEO just takes you further for improving search engine visibility whether it is local, global or both.

Role of Enterprise SEO

The role of enterprise SEO is able to get differ which depends on some particular requirements and scope of a certain company. The sense of integration inside the broad range team is a bit critical to the enterprise SEO agent. It is obliged for enterprise SEO to work without getting hinder with web development, social media, and all various marketing channels to work in a much effective manner. 

The professional of enterprise SEO must grip over search trends and other tools for improving traffic, conversions and ultimate bottom queue. So, it is quite essential for enterprise SEO to have a powerful grip on both business and more technical dimensions of search engine marketing.

The requirement of Enterprise SEO

Enterprise SEO is not an easy thing. It requires a lot of various tools and skill sets. Some of the points among them are, innovation particularly concerns with campaign development and for content creation, adaptability is required because the trends and algorithm of the search engine are completely fluid and can get changed anytime, and you require software that should be capable of increasing automation and integration. That software should allow the SEO work to get done without a single seam. 

For perfect seamless work, we suggest getting enterprise SEO services. It is perfect to get your work done with someone who can work with particular software programs, external content vendors and further needs.

The enterprise SEO service should acquire some particular and essential recommendation for enterprise security, cloud infrastructure, daily rankings, and global content performance. Keep preserved in mind that while hiring any service for enterprise SEO, assure that are they really capable of doing your certain work, and also do they have such skill set and tools for accomplishing your task. All these things are important for enterprise SEO.    

5 Things to Look for in an SEO Company

The market has no shortage of SEO agencies, which is a good thing. However, the fact that they are not created equal makes it challenging to know which one suits your personal preference and business needs.

Things To Look For In SEO Company

This article will highlight the top five things to look for in an SEO company. This will serve as a guide to help you make the right selection in the otherwise crowded market. Please note that this list is not exhaustive, so you may want to consult with San Diego SEO experts for further insights.

Experience

Pay close attention to the experience that the company brings to the table. Find out the number of sites they have worked on in the same industry as yours, and the number of years they have been doing this. Don’t forget to check their success rates too.  This will help you gauge how good they are in delivering what they promise.

Realistic offerings

Almost every person who owns a site wants to rank on the first page of search engines, which is reasonable because of the opportunities it presents. However, some SEO agencies will want to use this desire to trick clients into buying their solutions, don’t fall prey. A good company will have realistic offerings – they won’t promise you overnight rankings, neither will they guarantee rankings. Why? You ask. It’s because search engine optimization is an ongoing process, and not a single person can promise to rank your top on SERP 100% because the algorithms are beyond their control.

Case studies

Don’t just take their word for it; ask for evidence to back their claims up. If they say they have been around for years, and have helped businesses like yours rank higher on search engines, let them give you proof. Case studies are a confirmation that the agency can deliver results, and should be worth checking them out.

White-hat practices

It is easy to overlook this aspect if the company in question already has proven that they are good at what they do, but you shouldn’t. Find out the kind of strategies that the agency is using, and have them explain in details so you can understand. Some companies use unethical or manipulative strategies to help rank their clients, and while this may offer instant gratification; they often result in a terrible blow later on. Other than falling off top ranks with any slight changes in search algorithms, black-hat strategies may also lead to harsh penalties.

Price

It is in human nature to want to settle for the lowest bidder in the room – but cheap is not always better. In the SEO world, it is easy to get what you pay for; you pay cheap, you get cheap. But this doesn’t mean that you should go for the most expensive agency, quite the contrary. Ideally, you want to look at the aspects mentioned above, first, before you can consider the cost.

Conclusion

SEO plays a critical role in helping your site rank higher on search engine pages. Hiring an SEO agency is a great way to get the most from the process. With our five tips for choosing the right SEO Company, you should be able to find the right one for your needs.