5 Ways To Put The Power Of Twitter To Work For Your Business
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Technology has forever altered the landscape of Business. One of the biggest areas that have been affected is communication with people being able to connect with each other at the touch of a button. Along the lines of communication, Social Media, especially the power of Twitter, has become an indispensable asset for businesses of every shape and size. Twitter has emerged as a handy tool to help companies, organizations, and entrepreneurs direct traffic to websites, find new customers and boost sales. By sharing posts that matter, utilizing pictures and hashtags, and interacting with followers, the instant message sharing service puts the power of communication directly into the hands of businesses.
Power Of Twitter To Work For Your Business
1. Posts That Matter
Since users follow Twitter accounts to get inside news, up to date information, and informative facts, sharing posts and article relevant to the audience is the key to grow the reach of the account. For example, Louis Ceruzzi shares articles related to real estate and design, which are areas of expertise, to attract more followers. The relevance of the material shared keeps users looking for more updates, and that anticipation creates and drives growth for the social media account.
People respond to pictures. Businesses and organizations that share photos and images related to their respective fields can reap the rewards that go along with that public response. Posts containing photos can be re-shared, commented on, and favorited, which are all factors that help elevate the post in search functions. Simply by having a popular post helps the organization grow the audience following along with the account, and an increased follower count equates to more influence via social media.
Hashtags are at the center of the Twitter universe. The short phrases or keywords identify important elements in the post. Because post is searchable via hashtags, utilizing them in posts is vital to the growth of an account. Companies that actively use the valuable search tools in Twitter updates enhance their presence in the search rankings, which captures a wider audience and gets those posts seen by more users.
4. Interact With Followers
Communication is a cornerstone of social media. While followers will share, comment, like, and more, the company or organization needs to respond in kind. After all, communication is a two-way street. By replying and answering questions, the company puts a voice to the account and humanizes the organization. Plus, users and customers love getting fast answers to questions and comments, and Twitter excels at getting that task completed effortlessly.
5. Regular Updates
The layout of Twitter keeps users coming back to the social media giant to see what is new. While it is important to capitalize on keywords and hashtags, regular posts are also integral to the success of the business account. Because every industry and every business is different, some trial and error is necessary to identify the best strategy for a given organization. Once the best method is identified, the formula can be tweaked and altered to drive continual improvement and growth. In short, staying visible in the timelines of users makes a huge difference in the exposure of the account and corresponds directly to the effectiveness of Twitter for the organization.
In the end, Twitter brings customers, businesses, vendors, employees, and people from all walks of life together. Companies that harness the power of instant communication through social media can take advantage of the traffic driving and exposure generating power of Twitter. By posting regular updates, sharing relevant articles, and incorporating pictures and hashtags into posts, businesses in any industry can get their share of the social media phenomenon. Technology has brought communication into the hands of just about everyone imaginable, and companies have the power and ability to stay in the minds of consumers on a moment’s notice. The power of social media is one particular benefit that is not going away anytime soon, which underscores the importance of incorporating a Twitter account into a public relations campaign.
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