When your blog gets interrupted by the vicious Panda, you like the rest of other bloggers put the blame squarely on the writers for all the mishap. Probably, you have made some contributions that have made your website an easy prey of an algo update from the house of Google, code named as Google Panda update. You simply cannot make me believe that an algo update like Panda have made the Googlebot powerful enough to judge the quality of the content. The world is still not such a great place. So, the concept of Panda checking the quality of the content manually is just a complete shit. So, you might be wondering what could have made your blog penalized if the quality of content is not such a decisive factor. The answer is not that straightforward and therefore, here I am going to share some probable reasons that could have incurred the wrath of the peace loving Panda:
Copy Content: Now I am not another dumb blogger. I know your blog does not contain a single duplicate article and you have never entertained such rubbishes. But are you damn sure that scrapper websites are not copying and pasting the same articles and thus creating almost hundreds of duplicate versions? Probably you are not. However, you could defend yourself by saying that you have got nothing to do with the scraper sites and it is the job of Google-bot to solve this issue. You are 100% correct but the problem is that the real world is seldom like this. Sometimes, Google-bot may fail to figure out who is copying whom. So, better safe than sorry. You should voluntarily bring this matter to Google’s notice by marking it as SPAM or just file DMCA and it will take down those scrapper websites from Google’s index.
Keyword Specific Content: Yes, I know it is hard to resist the idea of writing some keywords centric articles as they drive huge traffic to your website. But this has its own share of shortcomings. Having too many keywords centric articles are definitely a worrying sign. My assumption is when you are writing too many keywords centric articles, your blog come under the radar of Google. For say, if your blog has articles like these –
1) Great carpet cleaning services in Sydney
2) Awesome carpet cleaning business ideas in Melbourne
You are just inviting a penalty because either you are trying to boost the ranking of your website with those keywords or you are trying to earn some extra cash from Google Adsense.
Off topic Content: There are some bloggers who are always trying to squeeze out as much money from their blogs as possible and for that they do not mind posting random articles with paid links pointing to sites that are not at all related to the theme of the blog. You can find links of Poker, Viagra etc in those blogs and if this is not enough, they do not mind posting irrelevant articles in their websites. These types of blogs are easy prey of Panda. Do not make your blog an easy prey and for that reason you should not indulge in the luxury of posting irrelevant articles on your blog.
Thin Content: I am not ruling out the concept of having duplicate content can make your website penalized by Panda. Yes, there are still some chances of being scrapped out by Panda if your posts are totally rubbish and stuffed with innumerable keywords. Make your website content at least readable and make the content primarily for the users and not for the search engines and you would not have to fear Panda.
This article is written by Michael Evans. He is a passionate bloggers and he also contributes to a leading Web Design Library.