Blogs are always good for Search Engine Optimization. The reality is, blogs are simple software tools and that’s what you get by using good SEO plugins. Good keyword, categorization and content management are a start, but blogs are not much of a SEO asset unless they attract good back links. Here are some myths & facets about link building:
#1 Myth – “Build it and traffic will come”
Not many Businesses\Bloggers that start blogs have the patience to create great content and wait for others to find that content all on their own as a linking strategy. Without clicking on a link or finding it on a search engine, how will others find your blog? Content is King but only if you promote it in the right way.
Links from relevant, credible sources balanced with on: page keyword optimization make it easier for search engines to find, index and sort blog posts in search results.
If there’s an expectation for a company blog to rank well in search results, be sure to consider some of the following link building tactics:
#2 Myth – Create content and they will link
Fact : Create great content worth linking to.
No matter how many tactics you find here and elsewhere, there simply is no substitute for creating content that others may find useful. Look at blog posts that already rank well in search results and notice their structure, quantity of words and word placement in the URL and title of the posts.
RELATED : How to Build Links Successfully For Higher Search Rankings?
#3 Myth – All Backlinks are Good
Fact : Conduct Backlink analysis
Try to find out who is linking to competitor sites that are not linking to yours. Ask sites linking to multiple competitors to link to yours as well. If another web site or blog is already linking to multiple competitors, there is a chance they’ll link to your blog as well. It’s called the mutual understanding game. 🙂
#4 Myth – Commenting more and interacting with your blog users is Good
Fact : Make useful comments BUT don’t overdo it
Comments should always be useful, don’t spam your comments. Always be aware that overdoing anything is BAD. Google recently said that overdoing comments is a bad thing and would penalize such blogs…
RELATED : Brand Your Comments To Drive Traffic To Your Blog
#5 Myth – Using many social bookmarks will bring many hits
Fact : Encourage social bookmarks BUT don’t overdo it (Again)
I’ve seen sites with so many social bookmarking buttons with little content in it. Show links popular services like Digg, Delicious and Mixx in the blog post template code so they are visible for blog readers to use. Some social bookmarking services will make a copy of what you bookmark or a static web page of the bookmark including a do follow link back to the source (your blog). Always choose what social bookmark to use or use only popular social bookmarking buttons only.
RELATED : Promote Your Business/Product/Blog Through Orkut For Free!
#6 Myth – Posting articles only on one blog will make you famous
Fact : Guest write, get popular and get listed
‘Pen is mightier than a sword’ was an old saying for writers. In this age of technology it’s changed to ‘Content is mightier than anything else in the bloggers’ world. In the course of getting to know blogs that already rank well on the keyword phrases you’re targeting, you may notice that they often accept guest blog posts from others.
Contact the blog owner and suggest a compelling post that would be first and foremost, valuable to their readers. If it makes sense editorially to link from within the guest post to your own blog, be sure to use relevant keywords as the link text. Remember you are always welcome to write here! 😉
Try getting listed on other blogger’s blogrolls. It never hurts to ask another blog that you’re active with to see if they’d consider adding your blog to their blogroll or curated lists of blogs. Maybe you are friends with some good bloggers, you can ask them to add your site to their blogroll (don’t be shy now 🙂 )!
#7 Myth – Google, Yahoo and Bing will submit my info to directories
Fact : Submit to RSS and Blog directories.
Many directory links have no follow links or are not visited by a large volume of people, but making sure your blog and RSS feed are included in niche categories and collections of blogs can be a positive signal to search engines as well as to long tail users.
Many bloggers that aggregate large lists of topically specific blogs will cultivate blog directories as a easy way to find blogs on similar topics. If your blog isn’t on the niche list in those situations, you won’t be included.
RELATED : Submit Your Blog To Popular Search Engines
#8 Myth – I’m blogging now let’s keep that a secret
Fact : Be sure to include your blog URL in profiles and bios on social media sites.
Google follows a pattern called social media graph, which basically is what the public web is made up of linked pages that represent both documents and people. Google Search helps to make this information more accessible and useful. While most social media sites that allow users to add links to their profiles add no follow to the links, there are many that do not. Public profile links on LinkedIn and YouTube channels for example, are good links. Rather than focus on registering with 300+ sites using Know ‘em, just make sure that of the social media profiles you do set up include a link back to your blog.
#9 Myth – Software companies will sue me if I review their product
Fact : Write testimonials for services and software that you use.
No, No, they won’t sue you just for reviewing a software\product. People like their product getting noticed. So, if you are writing something good about the product they will be more happier. In cast you are writing something negative always remember healthy criticism is a good thing :).. Testimonials must be well written, genuine and specific in order to be useful for the service/product owner. Get at the essence of what’s great about the product or service and even add something unique. If you’ve written a review of the product/service on your blog, that can also get you a link from their press page.
#10 Myth – Contests? Giveaways? Oh no, that costs money!
Fact : Run a contest that may involve others dedicating to link back to your blog, it doesn’t have to be cash always.
Not everyone blogs only for money. Some people do it for fame BUT this can be tricky sometimes. Readers write blog posts and the first cut is based on which posts get the most traffic and presumably, links among other criteria. SO basically all you have to do is start a contest and let people write about it. In return as a gift\favor you can give them some tips, a back link to their blog or even write a guest post on their blog and share it with your readers.
Attract bloggers to write content for you. They’ll often cross: post it to their own blog with a link back to yours. Of course, you should be considerate and simply mention that this is ok, don’t ask them or require them to do it.
#11 Myth – I’m blogging and that’s all I will do
Fact : Review other blogs and offer support, a badge perhaps
We’ve done this with BIGLIST and it has resulted in over 64,000 inbound links. Focus on quality and be consistent. Also offer a version of the badge that does not include a link for those that want to display the “blog flare” but don’t or can’t link to it. You should include your logo on the badge for improved brand awareness whether there’s a link or not.
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This article is written by Guest Author Sharath. He is a problogger and an SEO expert who blogs about SEO, social media, blogging tips at mYpassion. You can also follow him @thesharath on twitter!!