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Digital Marketing Certification – A brilliant way to spur your career forward


Every second day, you hear reports that Digital Marketing has a tremendous scope as a career. Digital marketing skills are in great demand all over the world. More and more companies are now focusing on digital marketing than ever before. Under such circumstances, obtaining a Digital Marketing Certification qualification is an excellent choice.

Some of the benefits of a Digital Marketing Certification are increased pay scales and better career choices. We shall see how a digital marketing certification can be a brilliant way to spur your career forward.

Digital Marketing Certification – A Brilliant Way To Spur Your Career Forward

What is Digital Marketing?

Digital marketing is not much different from traditional marketing. You have a product to sell. Digital marketing is one way of creating awareness of the availability of the product. The technique is the same, and that is to engage with your customer. 

What are the different types of digital marketing jobs?

A wide range of jobs is available in digital marketing. It ranges from audio/video production to designing websites, and social media marketing to business marketing strategy. The skills that are in demand are SEO content creation and curation, social media strategy, and martech and analysis. There are other areas as well that can test your creativity to the maximum. In short, digital marketing can open doors to a lucrative career. 

Advantages of becoming a Digital Marketing Professional

Become an in-demand professional

With more and more businesses preferring to deal online, the demand for digital marketing professionals is increasing by the minute. Surveys show that developed countries like the US, the UK, and other countries in Europe are facing an acute shortage of digital marketing executives. Therefore, the demand is tremendous, whereas the supply is inadequate to meet the demand. Thus, gearing up for a career in digital marketing can prove to be an advantage. 

The recent global recession saw a lot of jobs sinking in various sectors, but digital marketing professionals did not feel the pinch. It makes sense to develop your credentials by enrolling in a digital marketing certification course. You do not have to go very far to do so. UpGrad offers a PG Certification in Digital Marketing and Communication, one of the best Digital Marketing Certification courses in association with MICA.

Get a varied choice of career

Digital marketing has various fields that are in demand. International giants such as Google, Amazon, and Airbnb are on the lookout for digital marketing professionals with expertise and experience in emerging technologies such as Artificial Intelligence. AI can help in personalisation and reduce response time to queries using techniques like Chatbots. 

A specialisation in the digital marketing field can get you a varied choice of career. Companies are very choosy when it comes to recruiting experts. A digital marketing certification can provide an edge over the other candidates and make you the preferred choice.

Earn more than what others do

An additional qualification such as a digital marketing certification can put you ahead of your peers. Simple economics says that the most valuable things are those that are scarce. In today’s work environment, digital marketing executives are hard to come by. This scarcity in the market can enhance your stakes and make companies pay you more than what they pay your peers. 

This qualification can also help you to negotiate your salary and perquisites. Most of the companies do not refuse because they might find it hard to find a suitable candidate at a later stage. 

Kickstart your career

The best aspect of being a digital marketing professional is that you can kickstart your career in advance. You do not have to wait for a stable job. A digital marketing certification course enables you to gain experience and create your portfolio. The different ways to do so are to invest in a social media presence, start your blog, gain Twitter followers, and contribute to relevant online conversations. It keeps you in the limelight and helps to beef up your CV. Many companies scout for talent through social media interactions. 

Become a versatile professional

Digital marketing is all over the place. You can apply your knowledge and experience anywhere. The best aspect of digital marketing is that you can build up your existing skills while learning new ones. Therefore, there are tremendous learning opportunities available in this field. It can make you a versatile professional.

What can you learn at UpGrad?

UpGrad offers a high-quality digital marketing certification course in collaboration with MICA. Some of the key highlights of this course are as follows:

  • This course offers certification from MICA and Facebook.
  • Though it is an online course, you get MICA Alumni Status. It is no mean achievement in its own way.
  • This course takes you through 15 case studies and projects, some of which you could encounter in your career at a later stage.
  • The highlight of the course is that you get to work on two live campaigns with an actual budget. It is one of the best hands-on training that you can ever hope to receive.
  • A dedicated student success mentor is available to guide you through the course.
  • This course connects you with industry mentors on a one-to-one basis. You can also gain the experience of appearing for mock interviews by hiring managers to polish your interpersonal skills.

The skills you learn

This course introduces you to all the skills necessary for becoming a successful digital marketing professional. As discussed earlier, SEO, SEM, and content marketing are the three skills in tremendous demand today. This course can make you an SEO expert. Any business would love to have such a professional in their ranks that can get their website on the first page of Google and other search engines. 

The course places great emphasis on social media marketing, branding, and marketing analytics. All of these areas are critical aspects of digital marketing. The course helps you master digital marketing tools like Facebook Ads, Google Ads, Hubspot, and Google Analytics, and so on. 

In short, this six and a half month course can chart a different route for your career by giving you a head start over your friends and colleagues.

Final thoughts

Digital marketing is continuously learning field where you encounter something new every day. Thus, you become a creative person that can adapt to any situation and get the best out of it. There is excellent scope of employment opportunities in the Digital Marketing field. A PG certification qualification from UpGrad can do wonders for your career and spur you on to more exceptional achievements.


Ram Kumar blogs at DeviceBowl. He is a graduate in Computer Science and Engineering. Addicted to Blogging and Coding.

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