Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!

Stand Out From The Crowd – Creating Epic Blog Posts

CONNECT WITH HBB ON SOCIAL MEDIA

Putting together an effective and meaningful blog post nowadays requires quite a bit of planning in advance, as the game has gotten so much more involved in recent years. After the one-two SEO punch delivered by the Panda and Penguin algorithm updates, staying in the good graces of Google’s search engine is a tall order. When crafting the perfect blog post, there are a couple of important details to keep in mind. If you take an analytical approach to writing blog posts, you’ll find yourself becoming a far more productive overall blogger in no time.

Fine-tune Your Keywords and Content

Though the algorithms used by Google and Bing for ranking websites in their own SERPs change more or less every day, many best practices remain fairly consistent. The primary and secondary keywords that you use to optimize your content should be thoroughly researched before you get started. Google’s over-optimization penalty introduced with Penguin makes selecting the proper keywords more difficult but not impossible. Start by using the Adwords Keyword Tool to find low-competition keywords that’ll assist your posts in appealing to the right niches.

Multimedia Elements

Dog Food Infographic Screenshot

Infographics – A great way to brighten up your blog

Incorporating rich media content like infographics and videos helps to flesh out and clarify your talking points. They’re also increasingly important for SEO regardless of the nature of the content involved. Just make sure to optimize your media content to deliver the best web experience possible.

Images should be in PNG format so that resolution and quality aren’t affected by the viewing window. Include links to fallback video formats like Ogg and M4V for devices that can’t run Flash. Whipping up eye-catching graphics doesn’t have to cost much if you use free tools like Pixlr and Splashup.

Standing Out: Find Your Voice

If you want a terrific example of somebody who leaves a lasting impression with their blogging style, look no further than the great Seth Godin. He’s a writer who imbues every word with meaning and doesn’t beat around the bush when making a point. Bland, trite blogging styles are a dime a dozen online, so it’s important to have a fresh and unique point of view. As for optimal word counts for blog posts, there is no perfect number. However, posts between 600 and 1000 words tend to feature lower bounce rates than overly long compositions.

Underneath the Hood Optimization

Rich Snippets Author Markup

Rich Snippets – Author Markup

In addition to keyword and media optimization, meta data is an important SEO consideration that should not be ignored. Facebook’s Open Graph makes incorporating meta data into web pages quite easy. Rich Snippets of the RDFa variety are becoming more and more important when it comes to ranking highly in the SERPs of the major search engines. Essentially, Rich Snippets and other forms of meta data help web spiders to form a more complete and accurate picture of any given website.

READ
Tips To Get Free Traffic From Blog Commenting

Market Research and Target Audiences

Churning out the most compelling content in the world won’t help you if it’s targeted at the wrong audience. That’s why market research and analytics are crucial if you want to blog effectively over the long haul. Targeting your audience of choice through keyword research isn’t that difficult. It’s analyzing the impact and ROI of your content after the fact that’s more challenging. Just because your blog posts are well-received and widely read doesn’t mean that they’ll help you to accomplish your long-term goals. If you’re blogging for fun or leisure, it doesn’t really matter. Otherwise, you’ll need to come up with a blogging strategy that actually pays dividends.

Odds & Ends

Aside from the technical details outlined above, there are a few other points to consider when slapping the finishing touches on your latest blog post. For one, you’ll need to remember to incorporate internal linking in your posts. When you publish something worthwhile, people will want to link to specific portions of your posts that are relevant to their own readers and associates. Also, include links within your post that lead to other pages on the same domain to increase page views and retain visitors.

The Long View

When all is said and done, all the tricks in your SEO play book won’t camouflage weak content. Free web applications like Google Analytics can assist you in sifting through raw traffic data to gauge the effectiveness of your efforts. Ultimately, there is no such thing as the perfect blog post. You’ll always be striving for perfection and falling just short of it. The key is to keep working at it and learning as you go. As you refine your technique and learn from your mistakes, your posts will improve steadily and incrementally with each writing.

This article is written by Matt Beswick. He is the co-founder of Pet365, one of the UK’s fastest growing online pet retailers. If you wish to write for HBB, kindly check this.



By

Matt Beswick is a UK based SEO consultant who specialises in coaching, content creation, outreach, and specialised link building. He is also the co-founder of Pet365, one of the UK's fastest growing online pet retailers.

Want to discuss your queries and interact with experts? You can connect with HellBound Bloggers (HBB) Facebook group for free!

Join HellBound Bloggers (HBB) and get Instant Updates. We'll also notify you with Great Deals, Discounts and other Interesting Tips. We won't SPAM or SHARE your Email Address with anyone.

Thank you for reading! We welcome and appreciate your comments, but at the same time, make sure you are adding something valuable to this article. If you have any serious queries, suggestions or anything related to this article, feel free to share them, we really appreciate that.

But, if your blog comments are a random "Thank you", "Useful Post", or anything that doesn't actually upscale the article, then we'll be removing them and it won't be appeared below. Thanks for understanding and thanks for connecting with us. If you want to give us any feedback or report any errors, you can kindly contact us and we'll revert back soon.

  • Comments
  • Facebook Comments
  • Comments

    Do you have any queries? Want to share something?

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    8 Comments

    • Nizam

      Google Adword keyword tool is really a great tool for keyword research and having visuals like images, videos & inforgraphics does help a lot to attract visitors/readers, thereby improving bounce rate. Thanks Matt for this awesome and informative info 🙂

    • Saru

      Writing talent is the x factor that could take you out of the crowd. More of this even if you have a tremendous talent you should keep training it everyday.

    • Manendra

      Market research is the most important thing while creating a blog or blog post based on the buzz we have to create the content which is having a lots of useful stuff in it which will helps to get the targeted people.

    • Raheem Khan

      Matt, this was really hirrible and cuttting tips. Thanks for valuing SEO. But heard that SEO IS DEAD after the new Google Algorithm update? What you say about it?

    • Gautham Nekkanti

      Multi Media elements and infographics are great tools to lure the readers and get curious about the topic we’re discussing

    • Lakhyajyoti

      Great post.I love all the points you have mentioned in your post.Content is always king.Search engines and people both love unique and quality contents.Thanks for sharing.

    • Avi Jit (@skyhitblog)

      Matt, I really liked your post as it carries a lot of informative content. I completely agree with you that to reach our potential customers and readers we have to concentrate on quality and seo of our site. As you said, I too think that picking up good keywords and optimizing them can help us to reach the correct audience. 🙂

    • Samantha Vermillion

      Bounce rate is one of the most significant thing bloggers should take care of. It’s a great sign to indicate people don’t find what they are looking for on your blog. These tips are just great to create effective blog posts

  • Facebook Comments
More in Blogging
5 Tips To Create Social Buzz Around Your Blog

Close