When running a small business, you always have to use marketing strategies to make it grow. Most entrepreneurs settle for targeted advertising, billboards, pamphlets, etc., to make their business known to consumers.
While these are all traditional marketing tactics, they are also costly and would take a lot of effort to pull off due to the price of the materials to be used, and customers have to be reached personally one by one.
The wrong side of it? There’s only a little guarantee that these strategies are useful because we mostly stay at home and give most of our attention to our electronics like smartphones and computers.
But with email marketing, businesses can cut advertising budgets significantly. Marketers also get to reach their customers directly. And when done right, customers will stay interested in a brand because marketers have more customer data, which improves customer experience.
These are some of the benefits of doing email marketing, and there are more to find in this article. Keep reading.
1. Stronger Customer Relationships
Customers want to know what’s happening in your business and how they can get involved to grow your brand. But to reach out to them one by one via phone or in-person would be hard. Email marketing is the best channel to get in touch with them directly. It’s affordable, and you get to reach a lot of people in just a short time.
Emails are also very personal to every individual, meaning that every message a customer receives automatically has a high chance of being opened. If you use email marketing in your small business, you’re effectively increasing customer interaction while building trust, loyalty, and a stable community with your clients.
2. Personalization
In email marketing, a customer can choose to provide you with their personal information before subscribing to your mailing list. You can use their personal information to write them emails that address them directly, suggest products based on their preferences, and anything else that would make your email campaign experience easier and more effective.
3. Gain Better Insights
Being an entrepreneur, it’s hard for you to figure out the right approach to your customers, market a product to, when to start a marketing wave, and more. In email marketing, you have features such as A/B Testing to experiment with various marketing strategies or email templates and pick, which is the most effective one that drives more engagement and sales.
The best part of it is the metric data given are accurate digits, so you know how many customers opened, clicked-through, and ignored your emails and how many made a purchase in one email marketing style vs. the other.
Another perk of email marketing for gaining better insights is that your customers can directly reach you to give feedback, comments, and suggestions to increase your email campaign success.
4. Establish a Professional Brand Image
As mentioned, email marketing allows small business owners to directly reach out to their customers instead of traditional marketing channels like advertising. When the small entrepreneurs begin to create valuable content for their customers, the customers will take the small business seriously, giving it an edge over its competitors who don’t do email marketing.
5. Convert Prospects Into Paying Customers
One of the best things about email marketing is that every campaign is required to have one call-to-action (CTA) at the end because an email recipient will wonder what the email is about and what the sender wants them to do. CTAs can be anything like a “Buy Now” or ”Subscribe Now” button.
As WordStream’s data suggests, emails with a single CTA can increase clicks in an email by 371% and 1617% in sales.
6. Boost repeat purchases
Since email personalization helps you suggest products to buy based on a customer’s previous purchase, product preference, and products of interest, you make your customer feel that you want what’s best for them. Your customers will then come back to buy more products, seek information, or look for inspiration on goods to buy.
7. Increase your referrals or positive word of mouth
By personalizing email campaigns, you send your customers the products they want, prefer, or are interested in. You also get to address them more personally in your campaigns. This shows your customers you care about their buying experience, making them share this positive experience with other consumers, which increases your customer pool.
The more customers you have, the more sales and the faster purchases are made, bringing significant growth to your business.
Conclusion
Email marketing is one of the best digital marketing channels to outperform your competitors who don’t do it. But it is hard at the start because there are many email marketing elements you need to know to be an effective email marketer.
Examples of these email marketing elements are SMTP relay servers, IP warming, email automation tactics, personalization, and choosing the right email marketing software. But if you learn well and do it right, you can save a lot of money, reach out to more prospects, and grow your business exponentially.
