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The Basics Of Launching Small Business Mobile Website

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Small Business WebsiteIn this fast-paced world, people are holding on to their mobile phones like they are holding on to their dear lives. This is because a tiny gadget like a mobile phone can help us complete everything we sought out to do early in the day like pay bills or search for a new dentist while on the run.

And small business owners should be happy that their consumers are so attached to their mobile phones. According to statistics, 51% of individuals who own smart phones are likely to make a purchase from a business that has its own mobile specific website. But on the other end of the spectrum, only 4.8% of businesses have a mobile website. A recent study conducted by Google has revealed that 77% of individuals who own smart phones visit search engines with nine out of ten smart phone searches leading to searchers taking action like making a purchase or visiting a business.

It’s not just the big companies which should start diverting part of their budget to mobile websites. Small business owners should make the plunge while mobile use has not yet reached its peak in order to gain relative advantage over the competition. According to eMarketer, total spending on mobile advertising is expected to reach $1.1 billion in 2011 which is up 48% from in 2010.

Paid Search Advertising

Just like on the web, paid search advertising is also available for mobile websites. However, small businesses would be more invested in content and organic search strategies. Search optimization techniques which apply for desktop websites apply the same way for mobile websites. When it comes to mobile websites, search engine accessibility, content, links and keywords still matter.

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The first thing that small business owners need to think about is whether or not to get a dedicated mobile website or to just simply create a mobile friendly version of an existing website. If a majority of your customers are those who use traditional mobile phones then it is best to have a dedicated mobile website. However, if most of your prospects are from the younger generations who are more likely to have smart phones, then it’s acceptable to simply have a mobile friendly website.

When it comes to compiling a list of keywords for your mobile website, it’s worth remembering that mobile search queries are generally 25 percent shorter than queries for desktop searcher. A mobile filtering option is provided in Google’s keyword tool which can aid individuals who are starting their own mobile websites.

This article is written by Chris. He writes from real world experience building businesses and closing sales. His company Surefire Social specializes in local business marketing.



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For nearly three decades, Chris Marentis, Founder and CEO of local internet marketing company Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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      5 Comments

      • kavyaHari

        Great to heard such type of information on here 🙂 Great work on here 🙂

      • Kavya Hari

        Yeah, mobile advertising has been increasing day by day with the good support in it. Thank you so much for sharing your blog post on here 🙂

      • Noel Addison

        Our society is rapidly becoming more mobile every day. You need to build a mobile website in order to stay tuned into the needs of your consumers.

      • Business Mind

        I agree, mobile website is the trending tool that small businesses should pay attention with. Most people nowadays are using smart phone to update and visit their website.

      • Rohit Batra

        it's quite vital if any business has a Dedicated mobile site for smartphones.. but for small business its not feasible to have a dedicated mobile site but it can be beneficial if their desktop site is mobile friendly.. Nice Article Chris..

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