Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!

3 Important (And Interesting) eCommerce Business Strategies

CONNECT WITH HBB ON SOCIAL MEDIA

When you run an e-commerce store, it’s easy to get caught up in all the day-to-day tasks involved with the business. However, as in any type of industry, it’s also very important to focus on working on the business to grow the venture over time. Now, it’s time to check out some interesting yet important eCommerce Business Strategies.

eCommerce Business Strategies

ECommerce Business Strategies

There are many things you can do to build a bigger and better business over the long run, including:

Read on for the lowdown on these three strategies you can start employing today.

1. Retain Current Customers

One of the most economical ways to build your e-commerce business is to entice your current customers to come back and buy from you again and again. Once you have turned a prospect into a client, it costs less to find ways to draw them back for repeat purchases than it does to find a new customer.

To retain clients, consider providing coupon codes or other types of discounts and incentives that will motivate them to spend more money with you. Once customers join your mailing list, make sure that you stay in touch by sending them regular emails. Let them know about your latest products, services, or specials. Reward them for referring their friends to you, and make them feel special with personalized offers or communications.

Upselling is another great way to increase sales and profits via your current clientele. When people are in the checkout, encourage them to purchase additional products or services by showcasing related items, or accessories for those things that are already in their cart. If they add extras to their basket but don’t end up buying them, you can later send a follow-up email providing an exclusive offer (such as a discount, free gift with purchase, or free shipping) to entice them to complete another transaction.

2. Use A Variety Of Marketing Strategies

In addition to building your business through current clients, you also need to spend time and money on marketing to acquire new customers. There are plenty of strategies that e-commerce business owners can employ, many of which are very affordable.

For starters, in this day and age it always pays to have social media profiles which you can use to attract potential shoppers. Sites like Facebook, Twitter, LinkedIn, and Instagram attract millions of users each day, and can be a great place for people to learn about your products and services. You can join these networks for free and post updates about your wares, promotions, and helpful or entertaining information, and/or choose to pay for advertisements that reach targeted viewers.

READ
Top 5 tips for buying home appliances online

Many online stores also find great success from blogging. This can be both on your own website, and through writing guest posts that are placed on other sites. Regular blogs can be a good marketing tool for multiple reasons. For example, uploading new information to your website regularly that is relevant to your target market can make a big different to your search engine optimization. It will help your website to show up on the first page of Google and other search engines for relevant keywords. Writing for other websites can also help you build your brand name, and draw more traffic to your site as people click through for more information.

3. Put Systems in Place

One thing that often stops many business owners from growing their business as much as they’d like is lack of time. After all, there are only so many hours in the day, and that time has to be allocated across a vast number of areas, all of which are usually important. To combat this problem, you should try to put processes in place and systemize as many elements of your operation as possible so that you’re not continually “reinventing the wheel.”

Start off by looking at every process within your business. Some examples are sourcing new stock, uploading new products or services to the website, responding to customer queries, packaging, shipping and so on. Examine each area and work out what the process is (or should be, if it were more efficient); why it is done; when it is done; and who is responsible for doing it.

Complete this and you should be able to identify less time consuming ways of completing tasks, as well as weed out any unnecessary elements. Once you have gone through all the steps and are happy with what you have in place, make sure you document the process. Write up a list of sequential steps and/or a checklist, and ensure that the person who is responsible for each process follows it. Each document can then be used to train new staff, saving even more time in future.



By

CEO and Founder of Slashsquare, Indian Blog Network and Web Consulting Media. HBB is a part of Slashsquare Network. I’m a Tech Blogger, Striving Entrepreneur, Atheist, and Proud Indian. Catch me on Facebook and Twitter.

  • My Website

Want to discuss your queries and interact with experts? You can connect with HellBound Bloggers (HBB) Facebook group for free!

Join HellBound Bloggers (HBB) and get Instant Updates. We'll also notify you with Great Deals, Discounts and other Interesting Tips. We won't SPAM or SHARE your Email Address with anyone.

Thank you for reading! We welcome and appreciate your comments, but at the same time, make sure you are adding something valuable to this article. If you have any serious queries, suggestions or anything related to this article, feel free to share them, we really appreciate that.

But, if your blog comments are a random "Thank you", "Useful Post", or anything that doesn't actually upscale the article, then we'll be removing them and it won't be appeared below. Thanks for understanding and thanks for connecting with us. If you want to give us any feedback or report any errors, you can kindly contact us and we'll revert back soon.

  • Comments
  • Facebook Comments
  • Comments

    Leave a Reply

    Your email address will not be published.

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

    4 Comments

    • Van Miguel

      For the business of E- commerce its necessary to implement those strategies which could enhance the overall sales of their business. Thanks for sharing this perfect info. Retaining customers are always an efficient and perfect approach that must be applied by implementing testing tools.

    • tara

      Interesting and informative ideas you shared. Excellent ideas for ecommerce business people.

      Tara, Ecbilla

    • Tina Verma

      Retaining existing customers are very much essential for any kind of business.
      Returning customers also refers that your business is doing good and they are impressed enough to make purchases on your business for the 2nd or 3rd time which is essential for the survival of any business for long run.

      Thank you Pradeep for such an important article on Ecommerce.

    • Farhan Khan

      Hello Pradeep,
      Retaining the existing customers are on of the most important factor for any e-commerce sites future. If the customers are retained then it also means they are satisfied with your service which is a good sign.

  • Facebook Comments
More in eCommerce
Reasons Why People Prefer Hosted eCommerce Platforms
7 Reasons Why People Prefer Hosted eCommerce Platforms

Close