Advertising is the primary source of income for many blogs. Not because it’s easy to implement, but it does help the visitors to get the relative contents with contextual ads. Advertising Networks like Google AdSense, Chitika, etc have made it easy to get the related ads for your contents on your blog. Beside these ads, one can earn much more money by getting direct advertisements or from sites like BuySellAds. But, one thing is different here, advertisers have to buy ad space on your site rather than displaying any ads. So, if there are no advertisers, the ad space is blank. To get advertisers from these networks, you have to do some optimizations which will help you to attract advertisers for your site. Here are the 3 ways to attract advertisers to your blog.
1. Blog Niche Matters the Most
Whether your blog is getting high traffic or not, Niche plays a big role in advertisements. Advertisers will only buy an ad spot on your site if they find that it would be beneficial for them. So, advertisers will find sites in which their ad falls, e.g., iPhone niche. So, instead of writing general topics, one should concentrate on his site niche to attract more advertisers.
2. Traffic is Second thing to look for
As first comes the site niche, second comes the Traffic. If you have a site on popular niche, but not getting a decent amount of traffic, then it is useless. Your site must be getting good amount of visitors per day in order to attract the advertisers. Because, advertisers will see if they get what they have paid for.
3. Site Ranking Matters, too.
Along with Site Niche and Traffic, Site Ranking is also an important part of a site. Site Ranking refers to Alexa Rank of your site, Google PageRank (PR), Compete rank, etc. When an advertiser falls on your site looking to buy an ad spot, he would surely check out the Rank of your site on different ranking sites. As Google PR is considered, you should work on it to improve it. The much better your site ranking is, the more chances that you got an advertiser soon.
The above three ways are the working methods to attract advertisers to your site. Share what other methods you apply to your site to get advertisers!
This article is written by Mahesh Makvana. He is a Student as well as a Part time blogger. He owns a Tech Blog TechListen, where he writes about all these things. If you wish to write for us, kindly check this.
Even while selling a domain too, this will be applicable 🙂
YOUR GUIDELINES ON MATTER NICHE IS REALLY MUCH FASCINATING , THANKS FOR THE POST
Wooing advertisers is not an easy task but once you make a mark in your niche it won't be that difficult.
Aside from attracting advertisers, would it also make sense to contact advertisers? I know it's not easy but I think it can be done.
Of course, even if you go this route, you still have to "sell" your site to them. And the three things above would help anyone make advertisers seriously consider advertising on your site.
I guess you covered it all Mahesh, nice write-up
Putting an advertisement page at prominent place is the best way to deal the matter. But one should only create such advertisement page when the blog is having the decent numbers.
Going hard on advertisements too soon will only hurt one's readership.
Nice always matters a lot than the traffic, but now a days people are just concentrating on the traffic and not on niche…
Direct advertisements are good option if your are not getting good money from Adsense or other ad networks.
Good article. The only problem is that all the attractive niches like technology, social media, wordpress, blogging and other stuff are already full.
There's always space for more 🙂
ok, but where do you exactly go to find advertiser, or to make advertiser see you?
Have a perfect "Advertise Here" link on your blog's navigational bar or keep a 125×125 (or even a better size) Advertise Here block on your sidebar. 🙂
I think it also depends on what type of advertisement that the advertiser is looking for. If it is a text ads, PR plays a very important role. If it is some image ads, then I guess they are looking for good Alexa ranking + high traffic.
I think the Niche plays a more important role.
If your blog has good influence in your niche then you can easily get many advertisers.
If your site has high ranking then you can easily get more targeted traffic too. This is what a advertiser looks in a site so that they get more sales.
Advertising is one of the correct directions to earn money and can get good support in it. Thanks a lot for given up here 🙂
No doubt in that these all three things are very important to make money in online business but i will give much importance to point #2 which is related to traffic on site we can't ignore it if traffic is coming in good and huge number on every day on our site that means we have something special on our site where many visitors comes on daily to find something.
Actually advertising is one of the most common ways to monetize a website, regardless of the niche. There are many samples of how websites have made it big in the the the competitive market. Thanks for useful info.