15+ Blogging Tactics I Learned From ‘Porn’

As an industry, they are brilliant at what they do; let it be the techniques they use or the method of promotion. I’m not writing this from any personal or practical experience. Search for the term ‘porn’ and you will get 733,000,000 results within seconds. Online porn created new trends and the evolution of online video was very much driven by the world of porn I would say.

“When video came out, porn was the first one there, porn kept video growing like crazy,” says adult film director Richard DeMontfort.

Now it became a multi-billion dollar industry. How? Why? Do you say it is because of the average young gender’s thirst for porn? The concept ‘Sex Sells’ works? Opinions may vary, but the goal is same here — become viral and generate bucks. Porn marketers, though unethical, are brilliant enough to survive in this world.

Learn From Porn

Just to make things clear, my interest here isn’t in the world of porn. The sites and videos I have seen are only for survey and business model purposes.

Pornography Time Statistics

Every second - $3,075.64 is being spent on pornography.

Every second - 28,258 internet users are viewing pornography.

Every second - 372 internet users are typing adult search terms into search engines.

Every 39 minutes – A new pornographic video is being created in the United States.

#1 – Offering Fewer Choices Actually Increases Clicks

Having lots of options and links will confuse your users, make them leave soon. Have you noticed the tours some porn sites offer? Have you ever been on a tour? If it begins with a good note, then it’s difficult to stop. They’ll display the content first and then other options.

Lesson: The main goal of your blog is to convert a visitor into a reader. Don’t provide your visitors too much of options, they will get confused and leave your blog soon. Try to make them concentrate on your blog posts.

Most of the blogs offer links on every page, like recent and popular posts, recent comments, categories, blogroll, etc. You can actually avoid them, providing fewer choices actually increases clicks. You can also provide a simple tour of your blog, or allocate a section that displays the best content you love to show your readers.

#2 – Provide Consistent Stream Of Content. Be Terrific

What makes a porn site successful? Yes, you are right – massive content. They provide new content (i.e., videos, images, so on) everyday that encourage users to visit daily. Post frequency is vital here.

Lesson: You need to provide a consistent stream of content if you want to build a following for your blog. Update your blog regularly with Quality Content. Content is the king, so make sure your readers can enjoy it. Your blog needs more content on your blog to get enough traffic and attraction. You don’t want to disappoint your readers/visitors with old content, right?

Resources You Should Check :

#3 – Pornstars Know What is Viral Marketing

Dutch Porn Star Bobbi Eden knows how to trick or make viral announcement, that almost got her Million Twitter Followers. She is probably happy with the fact that Holland didn’t win the FIFA World Cup.

Long back, Bobbi Eden tweeted that she would give oral sex to all her followers if Holland would win the World Cup. Before this tweet she had 5114 followers. After 6 days she has more than 100,000 followers. But unfortunately (this is for her followers), Spain has won the FIFA World Cup.

Bobbi's Tweet

As you can see, only Porn Stars like Bobbi Eden can tweet like this, it will look weird if some business tycoons tweet like this.

Resources You Can Check :

#4 – Avoid Opening New Windows In Response To Closing Main Window

Using target=”_blank” is one of the best ways to keep the visitors stay on their site. It should be up to every user in which window he or she should open the link and whether it should be opened at all. If you click any link on porn site, it will open a new window without closing the current one. The parent site will still be online. Also don’t open “supplementary” windows.

If you still need to open a brand new window, then let it pop up in response to some actions by the user. For example, when a user clicks on the “Categories” link. At any cause, a new window should not open unless it is absolutely unavoidable. The user should always be able to press the “back” button, and there should be anything preventing him.

#5 – Using Teaser Content To Tempt Readers/Users

Teaser content is similar to previews and trailers. If they are seductive & erotic, then users may make their next move. All the major porn membership websites are using such teaser content to tempt their visitors and then convert them into subscribers.

You can also use some attractive thumbnail images to look compelling.

Previews tactics

Bloggers can do the same by creating appealing titles and showing post excerpts. Use ‘Sexy’ title to grab reader’s attention. In Social Media, titles play the game, not the content.

Example : HOW TO: Get Beautiful Female Models To Promote Your Brand For 5$

Even though I was reviewing a site named ‘fiverr’ here, I changed the title completely which urges the viewers to read.

#6 – Low Priced Trial Periods

Almost all the popular porn websites are allowing you to become a full powered member of their site for just $1. By this you can download as much as you want, cancel the subscription anytime you want. But after 3 days you are going to start getting billed monthly. They offer them a three day $1 trial that rebills at $29.99 per month when they get to the order page.

Lesson : If you have any paid subscription method or selling eBooks for discount price, then you can follow this trick in a ethical way, and not like the one mentioned above.

Resources You Can Check :

#7 – Successful Online Marketing & Content Distribution

I came across this awesome video cum presentation by Ed Celis titled “Seven Things You Can Learn From Porn if you are a Digital Marketer” on Vimeo. The video contains no adult content and is not intended to promote the porn industry, so it’s safe for viewing by anyone. It is primarily a video presentation with tips for successful online marketing and content distribution with samples taken from the adult industry. The video runs 21 minutes in length and definitely worth your time if you are an online or digital marketer.

The 7 main points from his presentation are:

  • Content drives tech (and not the other way around)
  • Recycle (that’s good for business)
  • Packaging matters, a lot
  • Own your club, shop, portal or channel
  • Move fast!
  • Perception is (often) the larger element of your product
  • Specialty content sells

Resources You Should Check :

#8 – Realizing The Potential For Long Tail Keywords

If you are not aware about “Long Tail Keywords”, they are a type of keyword phrase that has at least three and some times as many as five words in the phrase. They are used when a blog wants to refine search terms to the page, as well as when the searcher is looking for something rather specific.

I mentioned some excerpts from SEOmoz below,

“Most people use long tail keywords as an afterthought, or just assume these things will come naturally. The porn world though, actually INVESTIGATES these “long tails,” then expands off them. They have the unique reality of a lot of really weird people out there, who will search for specific things. Right now, according to Wordze, the most popular search featuring the word “grandma” is “grandma sex,” with an estimated 16,148 searches per month. From there, there’s a decent variety of long tails including things like “filipino grandma sex.” For the phrase “teen sex,” there are over 1000 recorded long tails that Wordze has, and in my experience, it misses A LOT (it only shows things with substantial search volume).”

Resources You Can Check :

#9 – Porn Spamming: Titillate your readers

Everyday before going to the Inbox, I’ll check the SPAM folder and the headlines in my spam folder make for entertaining reading, but I know it is not worthy enough. But trust me, porn spam gets attention unfortunately.

Both the Internet Marketers and the Porn Spammers have one goal on their minds, “To make them open your mail”, no big deal here. But the tactics they implement plays a big role.

You can offer them (targets) exclusive access, free downloads, useful tips or other stuffs that will benefit both the parties. You don’t need to SPAM to grab their attention, even don’t need to have any ‘Porn’ content.

Spammers don’t care if 99% of their recipients aren’t interested in what they are promoting, but as Internet Marketers we care.

Some Tips To Improve Your Tactics :

  • Short and Sweet : Your email messages should be short and get to the point immediately. You can make use of the subject header and grab the readers attention quickly. If that clicks, then having your content read is possible.
  • Avoid Bulk Mailings : Spammers do that and you should not. Use subscriber’s name to build trust.
  • Provide valuable Content : Nothing special, good content clicks often.

#10 – Personal Branding & Brand Management

Personal branding is nothing but the process whereby people and their careers are marked as brands. Brand management is the application of marketing techniques to a specific product, product line, or brand.

The aim of personal branding and brand management is to make your name synonymous with a specific phrase. They even use Social Media to take their branding to next level.

For a porn star like Jenna Jameson (hmm.. :|) or some other intercourse star that is effortless.

Want to Enhance your brand? Give something to remember you by!

Well Porn stars can give, you can’t. To get your credit card details, they may flash their assets through some odd short video clips or as an image. Well it is somewhat similar to the loss leader trick (old trick!).

The loss leader strategy is more than just a nifty business trick – it is a successful strategy if executed properly.

A classic example is that of razor blades. Companies like Gillette essentially give their razor units away for free, knowing that customers will have to buy their replacement blades, which is where the company makes all of its profit. (Definition via Investopedia)

Here I’m going to consider SEO Book and SEO Egghead as the two examples in the SEO (Search Engine Optimization) & SEM (Search Engine Marketing) business world.

They both give away tons of knowledge, insights and tricks of their trade daily.

By this they are building brand and also at the same time managing that brand even further by way of driving the visitor towards their books, which reinforces their authority.

#11 – Credit Card Tactics: Enable Buying Decision

Internet Marketers and Bloggers still use this trick to grab customers’ attention. Moreover it also makes easier for consumers to make a buying decision.

Consider this incident for example (of course, for example only, ahem!)

You are visiting a porn website, and you are attracted towards a short (& sexy) clip of your favourite porn actress (hmm, why not Brianna Banks?). Now obviously you are interested in seeing the full clip, but before you can view the full clip, you need to cross one quick step.

Now you are asked for your credit card details (and you gave it, damn), since there are several reasons for asking them. Maybe they wanted to verify that you are above 18 years old or they are giving $1 trial offer for the first few days of access. Now you are viewing the full length video. Bingo!

But the fact is, after 1 month you will get your credit card bill and your soul won’t know the charges (yet). Now that will be great for the porn sites and bad for unsuspecting consumers.

How you can implement this?

If you are selling your WordPress theme or eBook, you can implement the same concept with some different things.

  • Reveal before itself that if they don’t cancel in a few days their card will be billed.
  • Create a Great Product. Make products that make people happy. Also after the sale, do what you can to take care of your customer.
  • Offer refunds quickly. If they are not interested in your product, then offer refunds. Instead of fighting with them, you can get two new customers at that time.

#12 – Fusion Marketing: Just Adapt and Adjust

I’ll start with an example for this one, you are downloading your favourite song from Rapidshare and unfortunately the downloaded file is a small porn clip with an URL to visit the main site. It is just a matter of preference, whether people will see it or not. I recommend not to try this one with ‘dark’ intention. I’ll tell you how to adapt and adjust.

Using Fusion Marketing, you still give people what they are asking for, that’s the highlight. We are talking about legitimate Fusion Marketing, not porn oriented.

A Fusion Marketer will give you what you want and also at the same time ride along with his marketing message i.e., the advertisement.

Example (Real World) : Seeing movies advertised on the cups of soft drinks served at KFC. Yep, we call that as Fusion Marketing.

Porn Marketers use Fusion Marketing in a wrong way, in other words, they use ‘Bait-and-switch’ method. This irritates the customers a lot. Bait-and-switch is a form of fraud, most commonly used in retail sales but also applicable to other contexts. First, customers are “baited” by advertising for a product or service at a low price; second, the customers discover that the advertised good is not available and are “switched” to a costlier product.

#13 – Thumbnail Gallery Post (TGP) Tactics Explained

A thumbnail gallery post (TGP) is a common type of ad-driven website that provides links to free Internet pornography. TGPs employ a variety of schemes to trade traffic with other TGPs; signing up for these trades is usually easy and free for other TGP owners. Perhaps the most basic trade is to link to other TGP sites.

TGP is a massive representation of small pictures, by clicking it you will get a larger picture or movie later.

TGP

But actually you have little chance (say 30%) of getting a video/picture, and a 70% chance of getting shot over to another TGP either owned by the same person, or made in a traffic exchange program.

What is the advantage of this?

Simple, they allow the users to target their own content. In pornography, the content is vast, people can be looking for different results. Within a TGP, the user clicks on an image and that takes him to another gallery (with same gorgeous ladies pics).

This process maybe continue for some time and by during that duration the user can be taken to more and more targeted sites and advertising based on his or her choices.

Reality Example : TGP tactic can be compared with rigorous categorization.

Consider an online store for instance, they don’t have a “electronics” section, so they make the user to go through every gadget they have. The path goes similar to this one :

Electronics -> Computers -> Hard Drives -> SanDisk -> 1TB

So why did they broke their categories into several subcategories? Suppose if you own an online electronics store and your customers are looking at hard drives, then probably you know that showing them the related cables or external cases is probably a good option, much similar to the suggestion options in retail stores.

They are allowing the user to find everything more easily and at the same time, they know what ads to show them too.

#14 – Unique Design: Stays on the Visitors’ mind forever

Out of the 20 porn sites I visited, almost each and every site has unique design and stays on my mind. Users can easily figure out the site’s name by seeing the design. Talking about the logo, it is too perfect, never thought ‘branding’ would be so popular in Porn World.

Most of the porn sites have good and unique design; it stays on the visitors’ mind forever. They even used their logo in some of the videos, kinda watermarked at the bottom.

Some Resources You Can Check :

#15 – Using Porn 2.0 to Discount the Saturated Market

Saturated Market is used to describe a situation in which a product has become distributed within a market. Before the bloggers and internet markers, the porn industry realized that relying entirely on Google was a bad idea, so they moved on to other sectors.

Almost 50% of the porn sites are now YouTube styled, and they don’t need any ranking to survive, they just need lots of traffic, traffic and traffic. I checked out a video which has 4 million views. :| So they not only allowed services like Google images/Yahoo Video to access their content, but they expanded their target.

Almost every video tutorial on the web is powered by YouTube, but that doesn’t mean YouTube is the only video sharing site. Try to reach the maximum level of promotion (not talking about spam here).

Next time, if you are going to create a YouTube video, also consider Yahoo! video and Dailymotion. Even though their rating is low compared to YouTube, these will bring you additional traffic.

#16 – Learn How To Profit In An Environment Where Piracy Is Rampant

Porn Industry is the only industry that profits in an environment where piracy is violent and furious. Despite this copyright infringement, they have filed no lawsuits over it. Interestingly they even tolerated file sharing and also encouraged them by distributing free samples.

This is quite opposite to the Music and Movie industries that have filed thousands of lawsuits against both file sharing companies and individual sharers.

How They Profit Even Under Such Circumstances?

Here are the two things Porn Industry does to get advantage. These are simple enough to implement on other sectors.

  • Provide Watermarked Content : Good one! Even if your content is copied and pirated, they are indirectly helping you to advertise your brand. Just watermark your content (videos, images, etc) with your brand’s logo.
  • Update With New Content : Porn sites mostly update either weekly or monthly with new content and when the old content hits the file sharing networks it will be already out of date. If people enjoy the content they download for free and also wish to keep it up to date, then they will pay the monthly fee.

Well, once again, let me clear the things, I wrote this article considering the fact that ‘porn’ can still be used as a ‘bad’ example and we can indeed learn from it, which you witnessed above. So adjust and adapt. Thanks.

P.S. Comments irrelevant to this article and core topic will be deleted. Sorry. :)



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On April 14, 2011 by in Blogging, Featured | Short Link: http://hbb.me/Y8gT71  

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CEO and Founder of Slashsquare, Indian Blog Network and Web Consulting Media. HBB is a part of Slashsquare Network. I'm a Tech Blogger, Striving Entrepreneur, Atheist, and Proud Indian. Catch me on Facebook, Twitter and .


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43 Opinions on “15+ Blogging Tactics I Learned From ‘Porn’

  1. Damn that is a hell lot of research, Pradeep! A really great and informative post. May that be any niche, most of the tactics are nearly the same. But many in the other industries use their knowledge more than the bloggers do. We really need to learn a lot from them! :)

  2. Lolz.. :P

    marvelous post.. :D not only marvelous but also enlightening.. :D

  3. From this post, I can understand that you have done more detailed analysis of PORN websites. There are good at going viral and content marketing.

    But one thing, it is very easy to spread bad thing like porn and very difficult to sell or promote good things which matters alot for this world.

  4. So you took whole day to research on this topic.

    One thing, now you will receive hell of reward in way of traffic to this read.

  5. A really huge article but It was an awesome read. Beginning was interesting, point no. 3 was indeed the best point with the best example, liked it the most ;-) also got to know about some sexy porn starts, will check them out ;-) Your efforts are really appreciable. Cheers!

  6. made me comment on it straight-away! nice write up :)

  7. Awesome post dude. i can understand the time you spent on this post. and more over i think its fun for you while writing about the porn :P This post has revealed many unknown facts. you have to be careful with your competitors man :P Thanks for share :) shared on facebook :)

  8. Wonderful research pradeep ! atlast you have finished it. congo :D

  9. OMG !!! Hell lot of a research .. been to many of them till date but never knew they can teach our kinds :)

  10. Now that's a HELL lot of research work done on this post…

    Indeed, very unique and informative article. Keep it up

  11. I never thought that porn can be applicable to blogging. Some great points and interesting read really.

  12. Very good research you made there and I especially like this line "only Porn Stars like Bobbi Eden can tweet like this, it will look weird if some business tycoons tweet like this. " Cant even Imagine it. Seems to be a content from a Pro. Excellent point out of marketing strategies.

  13. wow i couldn’t imagine how useful this post could be:D a great work bro keep it up:):)

  14. that is a great research buddy…

  15. That's an awesome post buddy. Looks like you have done a lot of research, why not? From everything in life, there's hell lot of learning…

  16. Simply Awesome ! Never thought anyone could associate Po-rn and blogging the way you have done it. Hats off to your dude !!

  17. A very nicely written article, Pradeep… You might have done a hell lot of research on this and even more than that you must have spent a lot of time to write this one… And, you have done it wonderfully well….

    There is a lot to learn from this article. :)

  18. [...] Blogging Tactics From Porn – Hellbound Bloggers [...]

  19. Huge research man.. You did the best research till now, that also on Pron.. :p ;) But have to awesome work.. took a lot time to read this full post.. very big post also.. Awesome..

  20. Excellent post Pradeep! I guess you would have consumed a lot of time researching on this! Now I know why you didn't post any article for so many days :P :D

  21. That's a wise article with lots of strategies and the "you can always learn from anything" motto . Lots to learn from this niche and i admire for the efforts you have taken to present it wonderfully :)

  22. Speaking as a newbie blogger, you gave me a lot to think about!

    Keep raising hell, blogger!

  23. A lot of research here! Well done Pradeep! No doubt now I know a lot about Porn :p

  24. Can not stop myself from commenting.It's an awesome post.We have to learn a lot from P***.

  25. Nice post. Good explanation of the marketing tactics used by Porn Industry..

  26. OMG.. Cant believe, It is possible to learn from even porn ?? awesome..

  27. Mannn!!! that was one helluva stuff!!!

    i say, honestly, the word porn drew me to the post, but i say, it was worth a read…amazing research…

    Regards,

  28. Great post, the subject is so unique and the concept & presentation is awesome.

  29. This is really a unique concept buddy,Never even thought of using porn stuff like this.LOL..

  30. LOL . I must say this is extraordinary research . Perfectly related with blogging :)

    Loved it. awesome work.

  31. Great article pradeep, awesome again!! video part is good [Seven Things...]. good research!!

  32. Bravo! What an Idea, never thought about it, you took it in a great cool way and I know you've spent hours researching this model. Good one. Must read for every Blogger. :)

  33. Really cracking post :) I strongly agree with all your points.

  34. Lol man luv this post…:) this is mottivating…:D

  35. Thanks for the valuable info. Hope it will help me.

  36. [...] Blogging tactics I learned from watching Porn [...]

  37. A very informative post with excellent research.
    “”I dont read any blogs but if I do it’s HBB”” :D

  38. Lots of research and insights! Compelling to read! :)

  39. Really Motivating….it compelled me to read whole article in one go. and I must thank you for this Research. will be implementing them soon.

  40. OMG.. This is really a outstanding research about porn Pradeep, and learning from their marketing tactics pretty helpful and makes sense as well.

  41. […] 15+ Blogging Tactics I Learned From ‘Porn’ […]

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