If social media integration isn’t a part of your overall marketing efforts, it’s time to change your strategy. The world today is fixated on social media, with billions of people checking their social media accounts every single day, multiple times a day. Influencers on YouTube and Instagram are starting to have more power than ever before, and people around the world are using social media to communicate, connect, and create content.
Ultimately, if your business isn’t properly integrated with your social platforms, you’re missing out on a major marketing opportunity and a chance to increase your bottom line. Here’s why you need to improve social media integration for your business.
Increase Website Traffic
There are over 3.2 billion people who use social media on a regular basis. That’s almost half of the entire population of the world. Many of those people don’t know about your website – yet. The more integrated your social media platforms are with your website and your content, the more people you can direct there, and the easier it is to convert users from social media. Something as simple as making your Instagram posts shoppable or linking back to your website can improve organic traffic and even have a positive impact on your SEO efforts. Give your users somewhere to go, and it’ll be easier for them to make their way along the marketing funnel toward a conversion.
Reduce Customer Service Costs and Issues
Most of today’s audiences will take to social media to voice any complaints or suggestions about your business. Integrating your social platforms with your website allows you to monitor those complaints and find ways to resolve issues without needing to escalate them through a phone-based customer service department. If you have a chat function on your website, or even an FAQ page, you can direct people there from social media to find them the answers they need before they resort to calling you.
Gain New Ideas For Product Innovations
Integrating social media with your website and your overall brand is a great way to get new ideas for content, products, and even service improvements. Monitor what people are saying and take their feedback into consideration wherever possible. If you can show your customers that you’re listening to what they’re saying, you can build trust with them. They will know that there are real people behind the brand who care about what they think, thus building value and convincing them that you’re the best company when they’re ready to make a purchase.
Boost User Experience
Providing your visitors with a seamless user experience is absolutely key in your digital marketing efforts. According to Forbes, a good user experience can raise your website’s conversion rates by as much as 400%. Allowing your audience to easily share your website’s content on social media not only makes it easy for them to take action when they like what they see, but it gives you some excellent opportunities for word of mouth marketing.
Add to Your Overall Brand Presence
The more actively you integrate all of your online efforts, the more visibility your brand will have. Brand visibility is incredibly important. You want to be present and active when it comes to engaging with audiences and potential customers. The more they see you and gain value from your content, the more they trust you. Trust and authority convert to purchases and transactions. This is also a great way to keep up consistency with your brand so that more people see and recognize you throughout their online activities.
