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Why The COVID-19 Pandemic Increases The Importance For Businesses To Have An Online Presence


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The global pandemic has undoubtedly changed our lives. It has crippled economies, and increased tensions between nations, and between governments and their constituents. The pandemic has revealed some of the worst in us. But, much like the way that we respond to every calamity that comes our way, we are learning to adapt to this invisible foe. As difficult as things may be, there will always be a way to respond to a problem.  

This case is no exception. And it’s also during times like this that we learn a new lesson, whether it’s in the importance of choosing who we elect, or in the fact that an online presence is no longer a nice-to-have, but rather, a need-to-have.To cut to the chase, it’s during these community quarantines that businesses need to find ways to reach their customers, and the obvious way to do this is through the internet. Here’s why:

People’s Movements Are Restricted

In an attempt to stop the virus from spreading further in the community, governments have asked residents to stay home except for essential travel. And while businesses have slowly reopened, they are asked to operate at a lesser capacity than normal in order to avoid overcrowding. This presents a scenario where the ability of businesses to provide goods and services is significantly hampered, while the needs of their clientele remain the same, or even increase. In response to this, many businesses have adopted an eCommerce model.

A Spike in Online Traffic

Because people are confined within their homes, they are bound to look for other alternatives to keep in touch with the world. The need for information is high during a period when there’s so much uncertainty. The internet has long been a tool to enhance our ability to communicate with one another, barring the limits of time and distance. And this makes it the perfect source for information, communication, and entertainment. 

This means that there is a big influx of online traffic just waiting to be funnelled to the sites of businesses that are able to launch an effective marketing campaign. This is especially true for businesses that are able to establish their authority in their industry, either through a PPC campaign or a niche-specific SEO campaign like this one: https://goblackfin.com/web-design-and-seo-for-criminal-defense-lawyers/.

Most Businesses Have Started Creating An Online Presence

Even when it’s easy to dismiss the need for a strong online presence as a trend, this trend actually has a practical basis. Because more businesses are beginning to recognize the need for an online presence, chances are that your competitors are coming to the same realization. This means that they may already be building a significant advantage over your business by attracting a bigger portion of the market.

This may hurt your business if you’re unable to launch the same efforts in order to reach your clientele, and you might even lose them to your competitor. Even when you’re late to the game, you need to ensure that you aren’t left behind by your competitors.

We’ve known of the importance of an online presence for quite some time now, but the pandemic has further emphasized this. Remember that people still need services, and they’re going to be happy to be able to find it during these trying times.


Ram Kumar blogs at DeviceBowl. He is a graduate in Computer Science and Engineering. Addicted to Blogging and Coding.

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