5 Reasons Why Blogging Is Equivalent To Entrepreneurship
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Well yeah, I know a series of thoughts run through your mind when you read the title. The other day I was having a chat with this blogger friend of mine who was strictly against blogging being a form of entrepreneurship, but before we move further I want to clarify that here I am not talking about casual bloggers with blogs as a vent to their daily incidents. I am talking about the people who invest time (and/or money) every day in blogging, cater to a niche (however big or small that might be) and are slowly mastering their niche. Some time ago, a term ‘Blogpreneurship‘ did emerge, but could not get much mileage.
Why Blogging Is Equivalent To Entrepreneurship?
There are others who start casually and end up taking it seriously as a profession. Like I launched Youth Ki Awaaz in 2008 as a blog to vent my thoughts on the political issues in India, and later converted it to a public platform – now a media firm. When we talk about blogging as a future venture, there are a series of things to consider while setting the parameters for judging it as the same.
Considering the internet penetration in India at about 51.7 million users only (source), the target market is reduced, thus limited. But leaving all these factors aside, the following points relate the two and qualify blogging as a form of entrepreneurship:
Like in any other business/enterprise, here too, the blogger invests not only money (domain purchase/template,etc.) but invests some good amount of time in producing quality content. The blog here is the product, and the content here is the service offered to the reader — which is the consumer.
Like in an enterprise the product strategy is devised, similarly, in blogging, the content production strategy is devised. Here the blogger spends time in reading up about his/her niche, the kinds of articles, videos or podcasts one can produce, the exclusive content one can have, the areas not covered before, the type of audience the blog caters to and their respective interests, the frequency of posting and much more.
One of the primary requirements of building an enterprise is to make a dedicated and loyal team. In blogging too, the blogger is always on the lookout for writers/bloggers/niche-experts to be a part of the blog and contribute posts to add to the value of not only the blog but also the consumer, i.e. the reader. The blogger makes extra efforts to make sure that the contributors stick on — by providing them various perks, promotion, links, ad revenue-share and much more. Here, guest posts by niche-experts become a key to the credibility of the blog.
Revenue and Finances
YES! Now in a real enterprise, revenue forms a major reason behind the hard work the employees and the management put in. Revenue is not only important to remunerate the workers in order to motivate them, but is also essential to develop the product further, launch new versions, invest in better programs, generate more leads and much more. In blogging, when the blogger(s) invest some serious time and effort, revenue from ads becomes essential.
Here I want to clarify that blogging only for money is nothing but stupid. From my personal experience in this industry, I can testify to the fact that those who start off only to generate revenue end up shutting down. The zest is lacking. Coming back, ad revenues help the blogger upgrade to a better host, get a much better template design for the blog, apply for trademark and copyright of content/logo/design, remunerate the writers in order to motivate them to work harder, start a new sub-blog. The reasons could be endless.
Yes, the risk is always there. Like in enterprises there is a risk of loss, competition or even a shut-down, in blogging too, there is a risk of a blog with better content coming up and taking over the niche; there is a risk of the blog not being able to reach out to the masses; the risk of the content not being exclusive and much more.
What do you think? Is Blogging equivalent to Entrepreneurship? Or do you think I am over-estimating blogging?
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