3 Ways Your Website Design Can Impact Your Business
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The first thing a potential customer will do is visit your website, and from that visit form opinions about your products and services, website design can impact your business easily. If that opinion isn’t favorable, they are likely to take their business somewhere else. If they like what they see, they will take the next step toward doing business with you.
Website Design Can Impact Your Business
Your website design is the face of your business, and you want it to look and sound good. It needs to be well designed and attractive, but it also needs substance—your website needs to quickly and efficiently communicate that you understand your client’s needs and can offer solutions.
There are three key things you need to do to ensure your website design has a positive impact on your business: develop good content, create a good user experience, and make it visually appealing.
1. Your Website Content
You have likely heard the phrase “content is king.” That means you can have the most beautiful website ever, but if the content is weak, your website won’t have impact. Your content needs to be concise, focused, and all about the client’s needs. Writing about how great your products and services are won’t really demonstrate how you can help your clients. People want to feel understood, and your content is where you do that.
Your home page should ideally include a description of the client challenge you solve, written in approximately 200 words. People don’t spend a great amount of time on a home page—this is where they decide to probe deeper. Do you job here, and they’ll click on to your products, services, or other pages. You can go into more detail on these subpages—whatever is necessary to describe how you can help the client. Above all, every page on your website needs to be about how you help the client.
Regardless of how many you pages you have, a website design project should start with content first. It is the most critical part of your website.
2. The User Experience
Make it easy for your users to find what they are looking for. If your website is hard to navigate and it’s difficult to find information, your visitors will get frustrated and go find another site to visit. Same with slow load times. Be mindful of loading speeds when you start working on it, even for small business website design. Visitors don’t have the patience to wait for all of those images to load. Your website must load fast and display well on every browser and any device.
You website navigation needs to be clear, logical, and intuitive. Getting cute with navigation names may seem like a good idea, but not if users can’t figure out where to go for pricing information, services, or even a way to contact you.
Another important part of the user experience is ensuring your site is mobile friendly. Statistics vary, but somewhere around 60% of users access websites on mobile devices. Make sure your website design is mobile friendly.
3. The Visual Presentation
Best practices in website design change rapidly. You want to keep your look current and fresh. Visiting a website that looks dated is a sure fire way to make someone question your professionalism—people respond more positively to things that look good, including websites. That means your web design needs to be professional, modern, and clean. Because you will likely need to refresh the look of your website every few years, make sure you use a web design platform that is easily adaptable. You don’t want to have to redesign the entire site every time you need a refresh. Working with an experienced web designer will help ensure you have the flexibility for future change.
Bottom line: Your website can have a tremendous impact on your business. If you pay attention to these three web design elements, you will be well on your way to building a site that enhances your business and elevates you above your competition.
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