Instagram is an extremely popular application specifically designed for sharing of photos and videos. Founded in 2010, at a time when giants like Twitter and Facebook dominated the social media, Instagram, gradually took over Twitter and Facebook to become the leading social networking service with an extremely active user community.
With the number of Instagram users increasing with each passing day, it could serve well for brand promotion with a large audience to spread the word. According to a market research study conducted by Forrester, brand posts on Instagram have a lot more interaction between the consumers and the brand when compared to Facebook and Twitter, to be precise, around 58 times and 120 times more engagement respectively!
It is also a well-known fact, that people are a lot more drawn and attracted to photos and videos, rather than long and boring written posts. Which is why promoting your brand through Instagram is an excellent and highly sought-after way of gaining visibility. This article will detail on a seven ways on how you can build your brand’s image on Instagram.
1. Advertise Your Consumer’s Experiences
The most effective way for attracting people to your brand is giving your consumers recognition and publicity by displaying them in your posts and on your page. By employing this technique, you can woo your consumers who would recommend your brand to their friends as they feature in your brand. It also increases the personal attachment a consumer has to a brand.
If you are a brand that deals with jewelry or clothing, posting pictures of the consumers donning your collections is a brilliant way of keeping the customers happy and satisfied, whilst indirectly advertising your brand.
2. Engage Your Audience
Conducting contests that offer small prizes, rewards, and incentives like discounts will ensure the engagement of your audience drawing them to your brand. You can also use services for your Instagram growth. These companies will do all the heavy lifting for you.
3. Maintain Your Identity
Keeping your brand’s online personality intact is an important aspect of achieving the right kind of visibility, no matter which social media service you are on.
The logo, the most recognized component of any brand, should be the profile picture for your account, making it easy for people to find you since most consumers will not have the patience to search extensively. For easy identification, adding a username that resembles the brand’s full title is recommended.
Through the photos and images you share, the voice and emotion of your brand have to be depicted perfectly. Using watermarks on every picture that you post helps in emphasizing your brand and making the image exclusive to your brand.
4. Using Hashtags
Hashtags are a useful way of getting more followers on Instagram and connecting with new people. Many companies have realized that a proper use of hashtags is the key to success on Instagram marketing.This is because hashtags help in categorizing and organizing the photos and videos, which makes it easier for other users to find related content. However, while using hashtags, overusing them can be a put-off. You can easily find popular hashtags relevant to your posts using the apps mentioned in this list on TechUntold.
5. Parade Your Sunday Best
Showcase your brand’s best through your photos. For example, if your brand deals with food, nothing can get you more publicity than posting artistically captured photos of your scrumptious delights, because, at the end of the day, nobody can resist yummy food!
6. Dress It Up
Instagram has a number of filters that can be applied to your photo before you upload it. It is very important to find the right filter for your photo, so that the photo is catchy to the eye, unmissable while scrolling down the page. High-resolution pictures, color contrasts, and catch phrases contribute to your photo’s uniqueness.
7. Link Your Other Accounts
Another useful marketing approach is cross promoting your brand on various social network services simultaneously. Providing links to your Instagram account on your Facebook and Twitter accounts and vice-versa will make sure people are up to date with everything that is going on with your brand.
By employing these seven techniques, your brand is set to benefit the maximum from the largest multi-media platform on sharing social media.