For online businesses, one of the main reasons to have a business blog is to use it as a tool to eventually increase the amount of sales you have. While this is usually your end goal, if you go about writing your blogs with the sole intent to get people to make purchases from you, you likely aren’t going to have too much success. Successful blogs typically aren’t the blogs that only write about their own content and promote their own products. So to help you create a successful blog for your business, here are three tips for using your blog to increase your online sales.
Creating Valuable Content
The best blogs contain blog posts that will be valuable to a large group of readers, not just the readers who are already on your website ready to make a purchase. But how can you write a blog from a business that will be useful to a large amount of people? According to Mark Hayes, a contributor to KISSmetrics.com, ones of the best ways to do this is to write a blog that focuses on tips and tricks or is a resource either about your products in general or about the type of audience your products are targeted to. This means that not all of your content will be about your company or your specific products at all. In this way you will build yourself up as an authority in your industry, which will bring in more paying visitors to your site.
Write Great Calls to Action
While it may seem forward to those who aren’t super familiar with online marketing, your audience may have a much harder time converting the way you would like them to unless you ask for it. For this reason, writing calls to action in your blogs is something that will prove to make your sales increase. Zack Fagan, a contributor to StoreYa.com, shares that calls to action can be implemented in many ways throughout your blogs. Some of the most common are images, links and buttons that will then send your visitor to the exact place you want on your website once they click on it. But unless you ask them to click on it, that action or sale might not take place.
Use Blogs as Social Postings
Sharing on social media is a great way to get a lot of people to your website or blog who otherwise wouldn’t even know it existed. But you can’t simply write a post or comment asking people to come look at your blog. To really entice readers to come to your website, Pete Caputa, a contributor to HubSpot.com, suggests promoting your blog posts all over social media. Not only will this get more eyes on your blogs and, consequently, on your website and products, but it will also increase both your sales and your social presence throughout the various social media platforms in which you’re using.
Blogging is a fantastic way to bring more people to your website and become patrons of your products or services. Use the tips mentioned above to see more sales through your website by leveraging your blog.