There is no Pop Diva that Microsoft doesn’t want to hire. Now Microsoft is buying pop stars to promote its events and products. This is not a new thing since Microsoft had hired Katy Perry, Kelly Clarkson, Sylvie Van Der Vaart, and many others. This time, Microsoft makes a deal with Miley Cyrus. She is believed to be one of many celebrities Microsoft has recruited to promote the new retail shops, Xbox Kinect and Windows Phone 7
Miley Ray Cyrus is an American actress and pop singer. She achieved wide fame for her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana.
Pop Diva Miley Cyrus will take care of opening of the new Microsoft Store next Thursday at Bellevue Square. To celebrate the launch of Microsoft Store, Miley Cyrus will be performing live. You can find more details on Facebook Event page.
lol, you gotta Really like Miley! She’s a great musician and at the same time She’s Cool.
Well to make the brand image of the product it is necessary to select such things now a days and more over the Miley Cyrus is so popular star now a days. every youngster like the Hanna Montana.
Windows is really stepping up in marketing and advertising their products. Since most people today are easily pulled by celebrities, why not hire them right. But I still hope that they will give back more to the community and share a little of what they earn. A big BUT also here is, I really don’t like Miley LOL.
Thanks for the share.Keep up the great work.
Hot Miley Cyrus with Microsoft’s hot product- sounds really cool. Do you think it will work huge for Microsoft? I am agreed with Jasmine. Actually advertising using Stars does a lot for a brand. It’s totally a psychological game.
this is just a publicity tactics but it will surely give some boost in sales of Microsoft…
I think this is a good move by Microsoft! Miley Ray Cyrus should be able to capture the younger customers.
Microsoft has been doing this a lot lately. They just had a promotion inside an episode of ‘How I Met Your Mother’. Looks interesting.
@ All : Every brand has some celebrity pitching! Moreover Miley is a teen celeb, and Microsoft products targeting for teenagers too!? From Microsoft’s angle, this is just another tactic.
This is good. A leading girl to promote their products. I feel Microsoft can promote their products themselves. In the recent years they have largely reduced their promotion campaigns. Specially in India, I rarely see a Microsoft hoarding on highways.
It’s good for microsoft but steve jobs doesn’t need celebrities for promoting apple products .His own image is bigger than any celebrity on earth.what do you think?
The recent fall in there bussiness will surely take a u-turn wid this !! 😉 but still i think microsoft is a bigger name than miley cyrus !!!
I think the Microsoft name is enough to sell any product but these methods can increase the sale quickly.
Its all good man. They need d publicity and d sales that would result from dat 😉