How to Market an Initial Coin Offering (ICO) using Growth Hacking Strategies
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Most marketers want to launch, expand and strengthen their business’ position on the market – they invest in promotion, distribution, awareness and information campaigns and so on. However, a growth hacker is a person who goes the extra mile, someone who strategically designs a time-efficient plan with a single goal in mind – to achieve growth. Hence the name.
Basically, when you’re thinking about growth hacking tactics, you are building every strategy, tactic or action with that specific goal in mind. Everything you do must be oriented towards growing your business – marketers also care about this aspect, but certainly not to the same extent.
When it comes to ICOs, growth is key for obvious reasons. Whether you just launched an Initial Coin Offering or you plan on doing that soon, no matter how good it is, if you don’t come up with convincing, targeted messages, you won’t gain the attention or support from your most important audiences.
If you want your project to gain the buzz it deserves and raise the capital you need, growth-hacking strategies are the way to go.
ICO marketing – what do I need to know?
If you want your ICO to gain credibility and massive attention, it’s not enough to just shout it from the rooftops. You want to first establish yourself as a believable source, use public relations to your advantage and look for ways to build yourself as trustworthy in the eyes of potential investors.
You can have the best white paper in the world and a good social media strategy, and it still might not be enough. Your marketing strategy should be more complex than that and include aspects such as leadership and research. You have to know who your potential buyers are; who would want to take part in your token sale, as well as the profile of your investors, what their expectations are and how can your project meet them.
Secondly, you need to build a good website with quality content that explains the key components of your ICO. Remember, you might get visitors who have never heard of you until then, so you want to spark their interest and keep it. You want a potential investor to choose your project out of a dozen others, you want them to visit your website and say “This is what I’ve been looking for.”
One way to help your cryptocurrency gain traction is via WordPress. The great advantage of this platform is that you can choose custom solutions for your specific business needs – just pick a Bitcoin WordPress theme and your website is set. It will communicate to the interested parties that you have something of value to offer – think of your website as your business calling card.
Growth hacking techniques to try
1. Create a positive perception
You want the intended audience to gain a positive perception of your product. You want them to relate to it, to believe in your project and by extension, in you and your team. First impressions are crucial when it comes to ICOs, so you should channel all of your marketing efforts into creating and maintaining that perception. This is why you should have a well documented ICO marketing strategy right from the start.
2. Be transparent
You can’t possibly establish trust if your project has an anonymous team if you consciously choose not to disclose their names. You might not think it’s important, but think of it this way – would you buy groceries from an anonymous producer? We believe not because you don’t know anything about the source of the products or their business practices.
Same is the deal with ICOs. An anonymous team makes potential investors think your project is a scam. So, be transparent, make your list of team members, associates, partners or even sponsors public.
3. Build a community
You want to get as many people as possible to talk about your project, whether it’s on social media or cryptocurrency threads and forums. Just like an online store or a coffee shop, you want to achieve brand awareness; you want to be as active as possible by replying to interested buyers and keeping in touch with potential investors.
4. Don’t forget about SEO
Whether you’ve chosen WordPress or a custom website to get your business started, it’s important to improve your rankings in Google, Bing or other search engines. You want people to find you, so use specific keywords, improve your website’s speed and come up with quality content.
These are just a few growth hacking strategies you can try. Do your research, find as much information as you can and come up with actions that will benefit your unique project.
You can receive adequate funding for your cryptocurrency, get your ICO up and run and gain the attention of the right audiences if you’re consistent in your strategy and you target all the proper channels. Good luck!
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