Is your Blog getting the Attention it should?
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If you have been maintaining a blog for more than a year without much success or attention, then it might be necessary to rethink your approach and find out where it’s lacking. The problems are sometimes apparent and the solutions simple, if you know and follow the basics. Nevertheless, it might also be complicated at times to try and stand out among a long list of both established and struggling blogs that cater to the same market that your own blog does. Go through the following tips and see if they can’t help you get the attention that your blog site needs to grow.
Why Did You Start It?
Most of us want to make money with a web blog, but that’s not what we are talking about here. What was the purpose you had in mind when you started the blog? How does it serve the needs of your target traffic and your existing readers? What makes it useful to them? It is imperative that the content on your blog is interesting and useful at the same time to even stand a chance against the competition. Find out what is the best thing that people like about your blog and then nurture it to growth by delivering relevant content in that context.
Informal Over Formal
The manner in which you write is largely responsible for how your readers perceive the blog. Do not be afraid to add a personal touch to what you write, instead of maintaining a neutral standpoint on everything. Pick a side sometimes and stick to it. While that may put off some of the readers, those that approve will stay with your blog for much longer. This is because once you attain a unique voice and personality, people are now not only following you because they want the information you are putting out for them, but also because they like the way you are doing it.
Don’t Neglect SEO
Search engine optimization is one of the key elements in making your blog popular, so naturally, you can’t neglect it. A quick tip on SEO is that one should always use keywords early in a sentence as that brings forth better search engine rankings. For example, if “Donald Trump” and “Obamacare” were keywords and you had to use them in a title; Donald Trump Replaces Obamacare with the “World’s Greatest Healthcare Plan of 2017” would make for a more SEO friendly title than say, “World’s Greatest Healthcare Plan of 2017” officially replaces Obamacare.
When it comes to SEO, very few things can boost your site’s search rankings better than an authoritative site linking out to you. That can either happen when you invest in content marketing or when you put out first-hand unique information or news on the web, making them cite you as a source by default.
The purpose of any blog is to spread information and engage readers, whatever the topic may be. In that respect, it is necessary that you enable comments and reply to the positive and the negative feedback with the intent to personally engage your audience and improve your work in the process. Are you doing everything mentioned here and more? In case you are not, it’s time to start.
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