5 Tips To Build A Big Network In Social Networking Sites

Social Network Community“Are you on Facebook or Twitter?” seems to be the new “it was nice meeting you!” of the present generation. Instead of exchanging numbers, it is more convenient option to simply add each other on Facebook or follow on Twitter. In the present scenario, the world of social networking has increased with leaps and bounds, and is limitless as the tranquil blue ocean. There was a time when it was considered an utter waste of time to sit online, and those who would spend time online were ridiculed and considered lifeless and desperate for attention. However with changing times, the outlook of people towards social networking sites has drastically changed. They have understood the advantages that the social networking sites offer and understand that they actually foster the warm and friendly relations, keeping one updated about their dear ones and providing easy and convenient modes of communication, even if people are separated through different continents altogether.

1. Go with the Figures

The current shift is not just a word of mouth or a prediction, but it has been logically approved. According to researches, a regular person in December 2009, spent more than five and half hours online over the Internet, which is a drastic 82% increase when compared to the previous year’s figures. The study also revealed the reasons behind such a drastic Internet usage. Most of users accessed Internet particularly for social networks and blogs followed by the purpose of entertainment through online games and instant messaging. This goes without saying that the social networking is preferred more than the instant messaging services. In addition to it, the research also revealed that the overall traffic and the number of unique visitors to the social networking websites has significantly increased.

The same applications of social networking websites has also touched corporate houses alike. They are eager to register a captivating presence on the social networking platform, to gain the benefits of a limitless audience, and successfully promote their products and services.


2. The number game: More the merrier

Social networking, as the name goes, is all about networking strategies. The bigger the network, the better it is. It is common trend to estimate the popularity of a celebrity by referring to the number of followers they have on Twitter, or the number of likes their fan page gets on Facebook and etc. The same goes for your social networking account as well. Well, if you are an individual, looking to improve your social circle or an organization soliciting the ways to escalate your business, the numbers matter. A new user will automatically hold you in high regard and will wish to be connected to you if you already have a sturdy active network.

However optimum care must be put in while building your network. Although the number matters, but the quality also matters a lot. Having a social network which is perceived to be politically incorrect, rude, offensive, vulgar or inappropriate in such regard, will destroy your reputation manifolds instead of maintaining it.


3. Getting Started

As it is said that the best way to fulfill your dream is to stop sleeping. Similarly the best way to build a great enviable social network will be by first of all getting a profile on any of the prevalent social networking platforms. An individual may find it very easy to sign up online, all that you need is a functional email account, but enterprises may have to plan a little before making their social networking profile or pages.

To begin with, it may be bit of hassle to register the precise Company name for your business. More often than not, you may discover that your desired company name is already taken. If you find yourself in such a situation, you can appeal for a fair treatment. The existing users will say that Twitter is more compassionate towards such please as compared to Facebook, which require you to show a trademark and constantly poke it to make the adjustments.

Besides, there is a simple and convenient option of asking the current owner to hand over the name of the company to you, but you may have to pay them a little to do the same. Lastly if everything else fails, you can register your business name with a slight modification so that it may sound and appear kind of similar. However be extra careful to register the same name on more than one social networks. Having a different name on LinkedIn and a different one on Facebook will only confuse your audience base.

Furthermore, the name is not enough. Along with that you should be ready with a tag line of your company. You can upload it in the Bio or about me or similar sections on different social networking sites. The text should contain a simple precise and if applicable then witty description of your enterprise. This is the impression before an impression and your chances of building a huge social network solely depends on how impressive your subtle impression is on the users.

And talking about the impressions, the next pivotal step would be to choose the right image for your Business page. Different networking sites has different specifications to allow the images. Twitter requires a small sized image in square dimensions and Facebook is more lenient. Tweak the images in which the logo representing the enterprise is distinctly visible and understandable. The display plays an important role, even if you are an individual and not part of any organization, as humans responds to the visual images much more than the written words. The image should be appropriate, welcoming, decent and graceful.

In addition to that, different networking sites has different provisions for allowing the business profile page. Where it is possible to build a group or page of your enterprise on Facebook, Twitter will only let you register as a user, and there on, people may choose to follow or unfollow you. LinkedIn however has a bit more complicated user interface than Facebook for registering as a corporate. You would need an email address from a legitimate domain name fixed up to your firm. After that you just have to follow the instructions to set up your account.


4. Get Your Approach Right

Building a huge social network is never a one time affair. There is no guarantee that a friend will not unfriend you or a follower can’t unfollow you. And these days the trend of unfriend-ing seems to be more popular than the trend of adding people. If you do social networking regular, you would know that people are quite choosy these days and they don’t like keeping someone in the friend list just for the heck of it.
But the problem arises when there is nothing much to talk about after the initial few exciting or interesting rounds of introduction. The conversations tends to run dry after the initial fervor subsides and then its just another profile in the list. If your approach behind building a network is not right, this problem will frequently bother you.

Building a social network must be guided from inside. Build a large network, not because of certain desperate or selfish motives, but build it because you really wish to share a part of yourself with the online world. Don’t shy away from sharing your sentiments online and never be afraid to be judged. More often than not you will find that the people share the same sentiments as yours, its just that they have been afraid or too shy to say it out loud.

The corporate houses and the individuals with an inclination towards fostering businesses may look for something called the niche marketing. Instead of making everyone like your page or sending friend requests to everyone etc, concentrate on the people who belongs to the similar field as yours. This will promote your business practices and let you share your ideas and develop your own skills and the business whereabouts. Not just business marketing and promotion, but you may also discuss new business idea, the ways and methods of conducting business, so on and so forth. Although be sure to not confide into anyone with any strategic information, no matter how trustworthy the contact is.

If you put efforts in increasing your network just where your interests lies, you will never face the hurdle of falling out on the conversation topic, as you will have a common ground to strike a conversation on. The working environment is very capricious and changing with time and thus you will have new topics to discuss everyday i.e. only if you have the right approach to do it.


5. Interact. Entertain. Enthrall

Your chances of developing a huge social network is directly proportional to your ability to interact with others. The more light hearted and good natured you are, the more people you are expected to attract. People come online after a long busy hard day of work or daily chores and they don’t wish to be let down with your complaints or cynicism or low energy levels. If you are tired, rest! If you are feeling bad, call a friend but when you are online, never let anyone leave your profile without feeling joyful or at least better.

Crack a funny one liner, no matter if it is copied, though don’t be over smart and project it as your own line, but even the already existing jokes and one liners appears funny if they are intelligently picked and used.

Besides social networking gives you umpteen platforms to talk and interact. You needn’t send add requests to people, but you have the chance of letting them notice you by participating in group discussions. Orkut provides discussion platforms in the name of Communities, Facebook provides pages and groups and others have their own way. As mentioned above, keep your approach right. Always be part of the groups and communities which interests you the most and in which you would feel enthusiastic and self motivated to participate in the forum discussions.

Depending on the groups and communities you choose and the way you interact, you have great chances of either impressing a lot of people or repelling them. The latest trend in the social networking scenario is that of “Group Meetings” where every member of the group or the interested ones decide a place for all to meet. This is a great way to build your network, especially if members are bringing along their friends.

Businesses can side by side also ensure an additional fast tracked online services. If your company has a customer service representative or likewise, make sure that they administer the social networking page on a daily basis. You can also ensure proper communication and after-sale customer handling through a social networking page. It can be of specific advantage if a particular customer is upset or need certain guidance. The moment a customer approaches you for help or with some issue, do not waste time in replying to that. Respond to their queries, either right beneath their comment or depending upon the nature of the reply you may even go on to personal direct messaging. However, beware of not suggesting them the options they might have already tried before, like directing them to the customer care number or something. The purpose behind marking an online presence is to provide them with quick and better services. Make sure that you check the posts twice a day or at least once in a day. If a customer’s query dates back to more than a week, you are more than probable to lose out the business from that customer, but if you provide them with quick and relevant replies, you are more than certain to escalate your popularity and social network.

This article is written by Mark Wilston. He is working as a Content Writer with PixelCrayons.com. PixelCrayons offers best eCommerce website development & designing services.

4 Hot Internet Marketing Techniques For Targeted Traffic

Targeted trafficThis is my first post on HBB. Though I was registered as a contributor since a long time I wasn’t able to contribute anything till now. I am happy that I am able to do it now.

In this post I have discussed 4 of the most smartest traffic generating methods that you can utilize to increase targeted visitors to your blog/website. I am sure these are quite conventional methods and most of the bloggers/IMers are aware of this, but I hope these might be useful for at least the absolute beginners or newbies.

The techniques that I have discussed here are,

  • 1. Social Networking Sites
  • 2. Social Bookmarking Sites
  • 3. Guest Blogging
  • 4. Pay Per Click Ads

1. Social Networking Sites

Social networking sites are a great traffic puller, if you know how to use them properly. Did you know that Facebook is visited by more than 250 million people on a daily basis which is next to Google? Now do you see the immense money-making potential from such massive traffic? You can surely get highly targeted traffic from social networking sites like Facebook if you do it right.

Twitter and LinkedIn are other excellent places to spread the word about your website. The rule of ‘No Spamming’ very much exists on these social networking sites too. Interact with your followers or fans on a regular basis and post links on valuable information as well as off-topic links that invoke interest in your fans. You can occasionally post links pointing to your site or some valuable products or services too. This way your posts would look natural and informative to your fans or followers.

Facebook Fan pages are a great way to promote your website. Facebook allows you to promote your fan page by installing the fan page widget code on your website. Here is a blog post tat I found on the internet that will teach you how to utilize Facebook Fan Pages effectively – The Facebook Fan Page Recipe.

2. Social bookmarking sites

Social bookmarking sites allow you to submit your website URLs to them. By submitting your sites to social bookmarking sites you can increase your traffic as well as get high quality back links. This activity is also known as Social Media Optimization or SMO. Some of the popular social bookmarking sites are Digg.com, Stumbleupon, Delicious, Mister-Wong, Reddit and Mixx. There are hundreds of them out there in the internet. If you are using a Wordpres.org blog you can try out SexyBookmarks plug-in which will add social bookmarking icons at the end or beginning of each post.

Tip: Onlywire is a great tool that allows you to post your webpage or blog post to dozens of social bookmarking sites with just a click of a button. It was free, but now I believe it’s going to be a paid service very soon.

3. Guest Blogging

As you know that, submitting your articles to others’ blogs is known as Guest Blogging. Some blogs openly advertise about guest blogging on their sites, but many won’t. So in that case you must first try to know more about the owner of the blog by frequently visiting his/her blog, reading the posts and leaving comments that add value. This way you will get noticed by the blog owner and over a period of time you will win his/her trust and confidence. Then you can try contacting him. Most blogs have a contact form through which you can contact the owner and ask whether he would allow you to post articles on his blog. If you are approved as a guest blogger you can start posting; but you must definitely make sure that your articles are original, of good quality and most importantly you adhere to the blog’s quality standards. This way you can build quality back links as well as drive highly targeted traffic to your blog.

To be a successful internet marketer you must develop a network of like minded bloggers in the same niche. You can do that by visiting their sites regularly and reading their posts, leaving a comment or even trying to catch up with them using Facebook or other social networking sites or forums or even in person. When you become a regular visitor to their blog and start leaving valuable comments with a link back to your site, you gradually start getting traffic and back links from those sites. Internet Marketing is all about developing a good relation and trust with your visitors and other bloggers.

4. Pay-Per-Click Ads (PPC)

Apart from free traffic generation methods, you can also resort to paid methods like PPC ads. One of the most popular PPC advertising programs is Google AdWords from Google. There are other equivalent PPC programs from Yahoo!, Bing and MSN and other search engines. PPC ads are contextual ads that will be displayed on the sides of search engine results as well as on publisher network which includes articles on article directories, blogs and websites. But how frequently your ads are displayed on these networks will depend on the budget that you have set. There are informative help documents on Google AdWords that will teach you how to advertise with them, so you must read them carefully before you get started with it. Please be aware that Google has a ZERO tolerance policy on their advertising standards, so If you don’t play by their rules your account might get suspended for good in no time, and they won’t even give you a second chance.

Google AdWords also runs a FREE certification program that you can pursue. Once you successfully complete this program, you will become a Google AdWords Certified Professional .

I hope these techniques will benefit you in your blogging and Internet Marketing ventures. Thanks very much for taking out your valuable time in reading my post.

This article is written by Deepak Eapen. He has been into Internet Marketing/blogging/SEO for the past 2 years and owns multiple blogs and websites in different niches.

Using Social Networking And Bookmarking For Blog Promotion

Online Social Networking and Social Bookmarking can be defined as a meeting, and, this meeting takes place on various social media sites all over the web with millions of people worldwide attending at any given time. The purposes of social networking are many, for example, you can use this type of networking to keep in touch with friends and family, to share information, play games and meet others of like interest. However, the use of social media to promote blog sites has grown tremendously in the past few years.

Whether a person manages a personal diary blog, a technology blog filled with tips and ideas or a blog about homeschooling, the goal is the same for them all and that is to gain visibility. It is no secret that famous people, places and things of the world are ones get all the attention while the quite one are rarely noticed, well, the same goes for blog sites, and that is where social networking comes in. Social media sites are popping up everywhere with Twitter, Facebook, Digg and Delicious leading the pack. Networking is equal to communication; it is a relatively easy way to self-promote a blog site.

When individuals use social media sites to promote their blog they do so by first creating profiles on the media sites they wish to be a part of. The profile can include a brief bio, pictures and links to their blog sites. The next step is to search for the types of people they want to attract, and then they begin posting content previews, current or upcoming giveaway or sales, pictures, ideas and information and whatever else. Then, when someone who is interested clicks on that posts that lead them back to the site that the individual is trying to promote he or she gains more traffic and recognition, and that can lead to a higher search engine ranking.

social networking logos

Social networking can be a fun way to raise awareness, not only it is an organic method of SEO it is also inexpensive and can build lasting relationships. Using this type of networking does require patience and persistence, though; individuals should keep their status updated at all times and fill their blog with content that is worthy and extremely relevant to what they are promoting. And, in time they will begin to see progress, popularity will grow and blog click through traffic will increase.

Still, in the end, it is not just Social networking and bookmarking that would do everything that your blog needs to get noticed and well promoted. You need to do a lot of things, in which writing an excellent content that your readers love, is one of the main areas to concentrate on, and the Social Media is one of the things that plays a major role. The major networks where a blog can get promoted very well are – BlogCatalog, StumbleUpon, Twitter, Facebook, Myspace, Plurk, FriendFeed, etc. and the Social bookmarking sites where one can submit their blogs and promote their blogs are – Digg, Del.icio.us, Reddit, Diigo, Spurl, Mag.nolia.com, BackFlip, Socialmatic.

5 Tips From Successful Entrepreneurs To Boost Social Media Marketing Strategy

What can successful entrepreneurs offer you that will help boost your social media marketing strategy? The answer is applying a formula of thinking and doing that is different than what you are probably doing now. What defines an entrepreneur is how they primarily act versus think their way to success. This principle can be applied to generating a successful social media marketing plan for you or your clients. Below are some tips that can help you reach this goal:

Tips From Successful Entrepreneurs

#1 – While social media networks are generally used to get to the same goal (higher visibility and awareness, more customers, etc.), don’t have the same plan for all of them. Many companies will just make a standard plan for all of their social media strategies, regardless of the network. Make your Twitter plan different from your Facebook plan and so on. Maybe one is better for broadcasting your company’s news, while the other is better for interaction with your customers. It really depends on what your product, brand and company is, but don’t just stick to one plan and frequency for all the networks you are working with.

#2 – Use only the networks that make sense for your company or product. Don’t just create a YouTube channel because it is social media. This goes for all the social media networks including Facebook, Twitter, Flickr, Foursquare, Myspace etc., even a blog. Make sure you know what your goal is and what you are looking to get out of it. Also, make sure it targets the customer base you desire and that you have content to add that is valuable, not just fluff. Most companies can benefit from a Facebook fan page or Twitter handle, but the rest, including blogs, may not fit your needs or goals and will just end up making you and your company look worse and unprofessional.

#3 – Don’t try to be everything to everyone. Shocking, we know. But many companies don’t have their target decided on before they go out into the social media world. Maybe they know their target in general, but when it comes to social media, they are all over the place. If your product is fashion, specifically footwear, there’s probably no need to discuss makeup, hair and other subjects that really have nothing to do with your current product/company or plan. It’s a waste of time and will likely attract people you don’t even want to reach. In the end, just think about what’s more important, the quality of people following you or the quantity.

#4 – Have a voice and a “theme” for your social media effort; don’t just use it as a marketing vehicle. Along the same lines, when you begin using social media, think about what voice you want to use. Is it fun, wacky, serious, playful, etc? This really does matter in how you and your brand is perceived. Once you choose it, stick to your posts being in that voice. The same goes for content. No one wants to just hear about your company and your brand. Think about what your company can offer better than any other company; what is your expertise? Then, make your posts a mix of news about your company, as well as industry news, fun facts, trivia, questions, etc. Essentially, make it engaging and interesting for your friends and followers.

#5 – Don’t overdo it with automation. This has become a big trend, especially with Twitter: auto-follow, auto-replies, etc. Sure, it’s a great tool and can help you build followers, but be careful about scheduling “tweets” way ahead of time, especially when you are posting links to articles that will no longer be “news” or of interest when the post hits. Also, auto-replies can be quite the turn-off, so if you have the time to spend replying to your followers and thanking the more prominent ones for following you and RTs, do it, don’t automate it.

The History Of Social Networking [INFOGRAPHIC]

Social media, the media for social interaction, which has been ruling the entire Internet has a long history and a quite interesting one too. What started from Email, now ended in Facebook empire. Now this infographic gives us a detailed analysis of “The History Of Social Networking”. This Infographic is also shared by OnlineSchools.org. This one gives us some of the amazing facts about Social Networking along with the years.

Earlier we shared one of their Infographics — Obsessed With Facebook. Do tell us which system inspired you and which will last long enough in the comments below.

Social Media History

Image Credit : OnlineSchools.org