Will Samsung Be The new Nokia? [FACTS]

When was the last time you heard of something new and exciting from Nokia. In last 6 months only talk worthy and successful mobile launched by Nokia is, Nokia N8. Nokia has been really slow in addressing market requirements and new handsets and innovation has been rare.

Result: Nokia is losing its market share in each and every geography and market segment.

On the other hand, Samsung has been clearly gaining market share as well as mind share in all geographies and market segments. Some of the key reasons for Samsung’s success are Innovation in mobile technology, catching market trends early and serving them well.

Nokia Vs Samsung

Following is an analysis of where Nokia and Samsung stand with respect to different segments:

Top-end Phones:

Samsung has multiple options available in top-end smart phone segment with popular mobiles like Samsung Galaxy S (Android), Samsung Focus (Windows Phone 7) and Samsung Wave Series (Bada OS).

Nokia just has 1 decent popular phone in this segment – Nokia N8. While Nokia N8 has got good reviews about its hardware, it has been criticized for its software / OS, as being outdated. Samsung in general has won accolades from both critics and public for its range of top end smart phones.

Winner: Samsung


Tablets

Tablets are in fashion now after the success of iPad. While Nokia is still working since ages on its Meego platform for tables, Samsung has taken the lead here and launched Samsung Galaxy Tab. It has been well received in the markets across the world.

Winner: Samsung


Mid-range Phones

Nokia has some good midrange phones available like Nokia C6, Nokia C5, and Nokia E5 etc. These are good Symbian devices and do their job well.

Samsung has also been able to create a good buzz in this segment with its mid-range galaxy series and Corby series phones.

Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.


Entry-Level Phones:

Nokia has some good options here. But over last few years, the Indian handset manufacturers are giving Nokia a tough fight with feature rich, value for money phones in this segment. Samsung also has many phones in this segment like Samsung Guru Series which are good value for money. Over all Samsung and Nokia are at par in this segment.

Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.


Dual SIM Phones

Samsung is clearly a winner here. It has many good dual sim phones across entry-level and mid range phones. Nokia just has a couple of dual sim phones.

Winner: Samsung


CDMA Phones

CDMA Phones also have a good market base. Nokia has very few CDMA phones available in the market. On the other hand Samsung has many options in CDMA segment. It also has tie ups with CDMA service providers like Reliance and Tata Indicom.

Winner: Samsung


How Samsung is changing the game?

  1. Realize the shift in market demands as early as possible and serve them well. A good example of this is the Corby Series (touchscreen phones) last year and then the Galaxy Series (Android phones) now. According to the Gartner Report Samsung is the top Android mobile seller in the world.
  2. Make good reliable phones which are good looking too. I have personally used Nokia, Motorola, Sony Ericsson and Samsung phones over last 8 years. My latest phone is a Samsung and I can vouch that it’s as rock solid and reliable as anyone else.
  3. Backup sales by good after sales service. Nokia is still the leader here but Samsung is fast catching up.
  4. Aggressive marketing. Over last few years, Samsung has been really aggressive in marketing.
  5. Impress the class (Opinion makers, bloggers, geeks, mobile enthusiasts) with some really cool products. Samsung has been successful in doing this. Samsung is now perceived as cool.
  6. Innovations in display technologies like AMOLED, Super AMOLEDs
  7. Adopting all popular mobile Operating systems like Android, Windows Phone 7, and having own propriety Bada Operating system.
  8. All this is evident from the fact that while Nokia has around 52 mobiles on sale in India, there are around 82 Samsung Mobile on sale in India.

Summary

Nokia still is number one in terms of Market share. As per IDC report Nokia’s market share plunged to 36.3% at the end of June 2010 from 54% at the end of 2009. Samsung has been steadily increasing its market share over the years and now accounts for around 10% to 11% of Indian mobile market share.

Will Samsung be the new Nokia?

From Samsung’s 10% market share to Nokia’s 36% market share, it’s still a tough task, but if one company that can challenge Nokia, it’s got be Samsung.

This article is written by Sulakshan. He is running a price comparison engine for books and mobile phones – MySmartPrice.com.

Samsung To Discontinue Its Symbian Support Service

Samsung and SymbianSamsung officially announced that they will discontinue its Symbian support service beginning December 31 2010. They informed all their developers regarding this and they would remove all Symbian content by year’s end. Earlier Sony Ericsson declared that they are going to use Android & Windows Phone 7 and going to quit Symbian Platform.

People this is not a big deal since Samsung has recently focused more on manufacturing Android-based devices. For example Galaxy S and also they are concentrating on their own mobile platform, bada. Samsung’s upcoming tablet, Samsung Galaxy tab is also powered by Android. Even Nokia once said they will use Symbian only for their cheap phones and pursue MeeGo for the N-Series.

Though Symbian is one of the widely used platforms, it is still having big problems from Android and other platforms. Symbians fans hopes the next two iterations of the OS which includes Symbian^3 and Symbian^4, would bring some significant improvements and make good changes.

Like Sony Ericsson, we believe Samsung might still be a member of Symbian Foundation.

Continue reading Samsung To Discontinue Its Symbian Support Service