Choosing Keyword For Conversion And Driving Potential Buyers

You probably know many techniques to drive traffic to your page. Most of the webmasters are aware about proper On Page SEO and even some slightly black hat tricks to drive traffic. Problem is getting the right kind of traffic, so that the thing which you are expecting should happen. Yes, I am talking about conversion.

Let us understand this taking an example: I want to sell 3D Video Software.

Common Sense and Listen To Suggestions

potential buyersBefore targeting any keyword, make use of common sense. Ask yourself few questions and first one should be What would you type in search bar if you were looking out for a software which would convert 2D videos to 3D?

Think as if you were going to buy 3D video converter so what would be your requirements, queries in mind, questions about product, etc. Ask some people whom you think as potential customers.

Note down it. This would form a first set of raw ideas and suggestions which you will you have to refine to come up with final keyword.

Pay Attention to Advertisers

Not just potential buyers but also think about what advertisers are bidding on. This is certainly a point to be taken into consideration if you are using some Advertising network like Adsense to generate revenue.

Out of the keywords shortlisted, make a Google search and check out which keyword yields more ads. Observe the keyword they are targeting on.

Use Google AdWords Tool

https://adwords.google.com/select/KeywordToolExternal

By accessing one or more phrases related to your product or service, this tool displays the most appropriate words and phrases for your Business, according to searches on Google.

In this way it is possible to draw up lists of words for which the potential client.

Quality Over Quantity

Conversion FunnelNow, when you have already made a list of keywords which really matters to your business and have potential to generate traffic and sales eventually.

For example. If I decide to use the word “3D video”, probably I will get a lot of traffic because page will attract users seeking:

  • 3D videos download
  • 3D video glass
  • 3D video Television
  • 3D video converter download
  • 3D video
  • Etc!

Pretty traffic, right? But how many of those searches are really interested in 2D to 3D video converter? Probably very few, and we would be taking poor quality traffic to the website.

What we must ensure is that most visits take the action we want:

  • Purchase
  • Ask for Quote
  • Downloading an e-book
  • The subscription to a newsletter, etc..

Simply, get a conversion.

So back to the example above, it would be better to use a more specific word, such as “2D to 3D video converter“. You may receive fewer visits, it is true, but the percentage of the conversion rate should be much higher than in the first example above.

By adding a word “free download”, I could have got some more page visits but those people aren’t really interested in buying a product. So, I simply restricted myself from using it and stressed on best 2d to 3d conversion software.

Here, the word “converter” is the differentiation, i.e, an aspect that could differentiate yourself from the competition, an added value that a company offers over another.

To define a keyword properly, the most important thing is to know that every market or industry has its peculiarities. The more you know it, the better the results of your analysis and definition of keywords. This would ultimately determine the success of your online business.

HOW TO: Buy Or Sell Blogs Easily And Effectively

You might be running a blog or website, but no longer wish to continue, then you can sell your blog easily for a good amount. Let the reason be anything, you can always find a person or place online to sell your blog. Developing and selling a blog becomes a trend now-a-days. You can see lot of queries related to it in the search engines. In this article I’m going to share some useful resources for potential buyers and bloggers who want to buy or sell a blog.

Common Reasons For Selling A Blog/Website

  • You do not have the inclination to maintain the blog any longer.
  • You don’t find time to update a blog since you have so many blogs to manage.
  • You got a good buyer with a reasonable offering price fulfilling your expectations.

buy-and-sell

Where Can I Sell Or Buy A Blog/Website?

1. SitePoint Auctions : SitePoint has around 1000 unique visitors, so it is easy to grab opportunities. The buyers expect good Google PR, quality backlinks, unique visitors and moderate revenue. The fee is minimal and the rest in marketing skills, with which you can promote your blog easily.

2. Sedo Auctions : You can list your blog/website for sale on Sedo Auctions for free but you have to pay a commission fee of 10% when you get a buyer for your blog or website. Sedo lets you sell new and established blogs with excellent content. You can even promote your domain names.

3. eBay Website Auctions : One Good thing about eBay auctions is they are generally indexed by the search engines so if your listing has detailed descriptions and appropriate keywords, you can expect buyers through search engines as well. But the bad thing about eBay Website Auction is that you may have to deal with fake and spam bidders. You can list your blog for free in eBay. ebay also charges a commission from the sale.

4. Digital Point Forum : I’m a active member of Digital Point Forums and I have seen many threads related to it. You can get good exposure of your blog and also good buyers.  This site not only allows you to buy or sell your blog, but also  templates, services, domain, and so on. The best part in Digital Point Forums is that they are absolutely free and their iTrader helps you find reliable, trusted and questionable buyers and sellers.

5. NamePros : You can use NamePros for buying, selling and discovering premium domain names. At NamePros, you can post your domains for sale or for free appraisals. You can join over 156,998 domain name owners from around the world. They also provide you live chat rooms to discuss with  potential buyers and sellers. You have to become a member of NamePros, which is free, and then list your blog or domain for sale.

6. Bloggeries : “Bloggeries” is The Human Edited Blog Directory of the Blogosphere. It is one of the fastest growing community of bloggers. Bloggeries forum lets you sell or buy a blog, trading, content, templates and many more for free of cost. Here also you need to register and get an account for making use of all these advantages.

7. Flippa : Flippa is a new website and also quite impressive one. Because Flippa is designed specially for selling and buying websites. It is one of the leading marketplace for websites. The great thing about this website is that it is created by a team from SitePoint. Your listing will be featured on the front page of Flippa for a limited period for about $29 and the prices varies accordingly.

8. Businesses For Sale :Businesses For Sale is a different kind of website, you can sell or buy a business for sale. Here you can also buy or sell blogs/websites. They have both free and paid. Each have their own advantages. If you are using for free in Businesses For Sale, then you are not allowed to post links and some features are limited only. You can check about it in the Sell A Business section.

You can check the extended list here :

20 Sites To Sell Your Blogs Or Websites

Final Verdict. What To Do and What Not To Do

These are some important things which you should keep in mind when you are going to sell your blog.

  • Use separate web host and domain registrar. Some web host provide you cheap domain names, but you can’t able to transfer it. So it will be difficult to sell the concerned website.
  • Are you serious about Public Auction ? Suppose if you are not satisfied with the offering made by the buyers or you changed your mind or something like that happens, you existing and current readers/subscribers will lose their enthusiasm because they will think you are no longer interested in writing.
  • If you want deal this privately, you can talk with many website administrators. Daniel Scocco from DailyBlogTips is ready to help you regarding this if you good content and revenue. You can check his article about selling or buying a blog. You can drop him a email regarding this.

Having experience regarding buying and selling blogs? Please share in the comments ! 😉