Will Samsung Be The new Nokia? [FACTS]

When was the last time you heard of something new and exciting from Nokia. In last 6 months only talk worthy and successful mobile launched by Nokia is, Nokia N8. Nokia has been really slow in addressing market requirements and new handsets and innovation has been rare.

Result: Nokia is losing its market share in each and every geography and market segment.

On the other hand, Samsung has been clearly gaining market share as well as mind share in all geographies and market segments. Some of the key reasons for Samsung’s success are Innovation in mobile technology, catching market trends early and serving them well.

Nokia Vs Samsung

Following is an analysis of where Nokia and Samsung stand with respect to different segments:

Top-end Phones:

Samsung has multiple options available in top-end smart phone segment with popular mobiles like Samsung Galaxy S (Android), Samsung Focus (Windows Phone 7) and Samsung Wave Series (Bada OS).

Nokia just has 1 decent popular phone in this segment – Nokia N8. While Nokia N8 has got good reviews about its hardware, it has been criticized for its software / OS, as being outdated. Samsung in general has won accolades from both critics and public for its range of top end smart phones.

Winner: Samsung


Tablets

Tablets are in fashion now after the success of iPad. While Nokia is still working since ages on its Meego platform for tables, Samsung has taken the lead here and launched Samsung Galaxy Tab. It has been well received in the markets across the world.

Winner: Samsung


Mid-range Phones

Nokia has some good midrange phones available like Nokia C6, Nokia C5, and Nokia E5 etc. These are good Symbian devices and do their job well.

Samsung has also been able to create a good buzz in this segment with its mid-range galaxy series and Corby series phones.

Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.


Entry-Level Phones:

Nokia has some good options here. But over last few years, the Indian handset manufacturers are giving Nokia a tough fight with feature rich, value for money phones in this segment. Samsung also has many phones in this segment like Samsung Guru Series which are good value for money. Over all Samsung and Nokia are at par in this segment.

Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.


Dual SIM Phones

Samsung is clearly a winner here. It has many good dual sim phones across entry-level and mid range phones. Nokia just has a couple of dual sim phones.

Winner: Samsung


CDMA Phones

CDMA Phones also have a good market base. Nokia has very few CDMA phones available in the market. On the other hand Samsung has many options in CDMA segment. It also has tie ups with CDMA service providers like Reliance and Tata Indicom.

Winner: Samsung


How Samsung is changing the game?

  1. Realize the shift in market demands as early as possible and serve them well. A good example of this is the Corby Series (touchscreen phones) last year and then the Galaxy Series (Android phones) now. According to the Gartner Report Samsung is the top Android mobile seller in the world.
  2. Make good reliable phones which are good looking too. I have personally used Nokia, Motorola, Sony Ericsson and Samsung phones over last 8 years. My latest phone is a Samsung and I can vouch that it’s as rock solid and reliable as anyone else.
  3. Backup sales by good after sales service. Nokia is still the leader here but Samsung is fast catching up.
  4. Aggressive marketing. Over last few years, Samsung has been really aggressive in marketing.
  5. Impress the class (Opinion makers, bloggers, geeks, mobile enthusiasts) with some really cool products. Samsung has been successful in doing this. Samsung is now perceived as cool.
  6. Innovations in display technologies like AMOLED, Super AMOLEDs
  7. Adopting all popular mobile Operating systems like Android, Windows Phone 7, and having own propriety Bada Operating system.
  8. All this is evident from the fact that while Nokia has around 52 mobiles on sale in India, there are around 82 Samsung Mobile on sale in India.

Summary

Nokia still is number one in terms of Market share. As per IDC report Nokia’s market share plunged to 36.3% at the end of June 2010 from 54% at the end of 2009. Samsung has been steadily increasing its market share over the years and now accounts for around 10% to 11% of Indian mobile market share.

Will Samsung be the new Nokia?

From Samsung’s 10% market share to Nokia’s 36% market share, it’s still a tough task, but if one company that can challenge Nokia, it’s got be Samsung.

This article is written by Sulakshan. He is running a price comparison engine for books and mobile phones – MySmartPrice.com.

Nokia Launches Three New Symbian Smartphones

Earlier we reviewed about Nokia’s Dual SIM Mobile — Nokia C2. Today Nokia announced 3 new Symbian^3 smartphones at its Nokia World event. They are Nokia E7, Nokia C7 and Nokia C6. These 3 models, according to Nokia, share the OS with the upcoming Nokia N8, which is believed to be the only N-series device which will be based on Symbian^3.


Nokia E7

Nokia E7

The E7 has a full QWERTY keyboard, a 4-inch, 640×460 pixel touchscreen (Nokia’s ClearBlack technology) for improved outdoor visibility and an 8-megapixel camera which records 720p video. Capable of 16GB of storage memory, and 350 MB of internal memory. Price : $368.


Nokia C7

Nokia C7

Nokia C7 comes with 350 MB of internal memory and 8 GB of storage memory. It has has a 3.5-inch AMOLED screen. It can be expanded with a 32 GB microSD memory card and has an 8 megapixel camera with dual LED flash and the ability to record 720p video. Price : $430


Nokia C6

Nokia C6

Nokia C6 has 3.2-inch AMOLED screen (also with ClearBlack technology) and 340 MB of internal user memory. It has an 8 megapixel camera with dual LED flash and the ability to record 720p video. Price : $334.

All three devices should become available before the end of 2010.

So are you going to buy them? Do share your opinions are comments below.

Nokia Unveils Dual SIM Mobile – Nokia C2

Today Nokia revealed its first Dual SIM Mobile. It is now possible to have one handset running two SIM cards simultaneously. Now the calls and text messages can come to either number while the phone is on.

One SIM card in the Nokia C2 is under the battery. Nokia C2 has another another interesting feature. The other SIM card can be swapped when the phone is on.

The Nokia C2 will be available in 5 different colors including Dynamic Grey, Jet Black, Magenta, Dark Blue and Snow White.

Some Key Features Of Nokia C2 – Dual SIM Mobile

Nokia C2

  • Dual SIMs and dual standby
  • Hot swap external SIM slot for multi SIMs
  • Shortcut key to invoke SIM selection menu
  • MicroSD support up to 32GB
  • MP3 player
  • FM radio with radio recording and easy shortcut to radio
  • 3.5 mm AV connector
  • User interface : Series 40
  • Standby time : Up to 16.5 days
  • Talk time : Up to 4 hours
  • Display color : 128 x 160 TFT with up to 65k colors

What’s The Price Of This Phone?

Expected to be around 2500 INR.

When Is This Phone Launching?

Expected to be launched in the fourth quarter of 2010