Choosing Keyword For Conversion And Driving Potential Buyers

You probably know many techniques to drive traffic to your page. Most of the webmasters are aware about proper On Page SEO and even some slightly black hat tricks to drive traffic. Problem is getting the right kind of traffic, so that the thing which you are expecting should happen. Yes, I am talking about conversion.

Let us understand this taking an example: I want to sell 3D Video Software.

Common Sense and Listen To Suggestions

potential buyersBefore targeting any keyword, make use of common sense. Ask yourself few questions and first one should be What would you type in search bar if you were looking out for a software which would convert 2D videos to 3D?

Think as if you were going to buy 3D video converter so what would be your requirements, queries in mind, questions about product, etc. Ask some people whom you think as potential customers.

Note down it. This would form a first set of raw ideas and suggestions which you will you have to refine to come up with final keyword.

Pay Attention to Advertisers

Not just potential buyers but also think about what advertisers are bidding on. This is certainly a point to be taken into consideration if you are using some Advertising network like Adsense to generate revenue.

Out of the keywords shortlisted, make a Google search and check out which keyword yields more ads. Observe the keyword they are targeting on.

Use Google AdWords Tool

https://adwords.google.com/select/KeywordToolExternal

By accessing one or more phrases related to your product or service, this tool displays the most appropriate words and phrases for your Business, according to searches on Google.

In this way it is possible to draw up lists of words for which the potential client.

Quality Over Quantity

Conversion FunnelNow, when you have already made a list of keywords which really matters to your business and have potential to generate traffic and sales eventually.

For example. If I decide to use the word “3D video”, probably I will get a lot of traffic because page will attract users seeking:

  • 3D videos download
  • 3D video glass
  • 3D video Television
  • 3D video converter download
  • 3D video
  • Etc!

Pretty traffic, right? But how many of those searches are really interested in 2D to 3D video converter? Probably very few, and we would be taking poor quality traffic to the website.

What we must ensure is that most visits take the action we want:

  • Purchase
  • Ask for Quote
  • Downloading an e-book
  • The subscription to a newsletter, etc..

Simply, get a conversion.

So back to the example above, it would be better to use a more specific word, such as “2D to 3D video converter“. You may receive fewer visits, it is true, but the percentage of the conversion rate should be much higher than in the first example above.

By adding a word “free download”, I could have got some more page visits but those people aren’t really interested in buying a product. So, I simply restricted myself from using it and stressed on best 2d to 3d conversion software.

Here, the word “converter” is the differentiation, i.e, an aspect that could differentiate yourself from the competition, an added value that a company offers over another.

To define a keyword properly, the most important thing is to know that every market or industry has its peculiarities. The more you know it, the better the results of your analysis and definition of keywords. This would ultimately determine the success of your online business.

4 Simple Tips To Optimize Your Blog Post

SEO Your PostHeard of SEO optimizing your blog post? I am pretty sure you had unless you are like my grand-aunt who lives in a very small town where internet is limited to the local internet café. Then again, if you are like her, you most probably would not be reading this article anyway. But for the benefit of all, let’s define what SEO optimizing a blog post is, for the laymen. 🙂

SEO stand for Search Engine Optimization, which like the name suggests, is the art of achieving a high ranking position for a webpage in a search engine’s search results. It’s an art because it requires an understanding of how readers search for information and subsequently, with this knowledge, increases the likelihood that a webpage or a website can come up among the top few sites in the relevant search engine results page. This in turn will generate traffic to the site, which is ultimately the site owner’s goal.

But does landing on a higher ranking really generate more traffic? Well, researches had found that over 94% of uses of Google‘s search engine clicked on a first page result and that less than 6% actually clicking to the second page and selecting a result displayed there. So this leads us to the next question of how to optimize SEO for a blog post.

Tip 1: SEO keyword Research

SEO keywords are those words that search engine users type in to look for information. So if you use these keywords appropriately in your posts, it is a matter of time before your posts will climb up the search engine ranking ladder. One of the ways to search for these keywords is through Google Keyword Tool. Type in a keyword that you plan to include in your post and this free tool will generate information like alternative keywords, their respective competitiveness and how often these keywords were used in searches. Try to look for those keywords that have low competition and high number of searches and include them in your blog post.

Tip 2: Keywords for Tag or Blog Title

Similarly to the above, there are certain tools that will help you in deciding on what to put as your tags and blog post titles. One such popular tool is Google Insights, which is web-based and what it does is to make a popularity comparison between the keyword that you typed in with other similar keywords. For example, if you are unsure whether to use the phrase “tips for blog” or “blogging tips” as your title, just key them in Google Insights and it will show you which is a more popular search keyword and thus, a better phrase to use in order to increase your blog post’s SEO ranking.

Tip 3: Excessive Advertising

Having loads of advertising links or pop-ups on your site as well as in your blog posts tend to tell the search engine crawlers that your main (and probably the only) intention for your blog is to make money and this won’t go well with the crawlers. They generally will associate this with low quality content and may not include yours on their search pages. So do go slow on the advertisements.

Tip 4: Create a Niche Blog/Post

This is easier said than done. But if you have a certain skill or talent or service that not many others have or can’t find on the internet, then you are well on the way to create a niche blog. It could be anything from parenting advices to some health solutions and web hosting related resources. All you need to do now is write more such unique posts and you will be able to find your posts being picked up by search engines fairly quickly. Search engines just love unique and niche blog articles!

SEO optimizing your posts may not sound too difficult but it is indeed pretty hard work as there are lots of researches to be done. Alternatively, you can hire a professional to help you. But a word of caution here. If you plan to engage a professional or pay a premium to a site that claims to be able to guarantee you the top spot on popular search engines like Google and Yahoo, please think twice. No one can guarantee such and chances are they may be scammers!

Analyze Keyword Traffic Using Google Analytics

Analyzing keyword traffic of your blog or a website on daily basis is a really good habit. It would be great if you could do that on monthly and yearly basis (which is quite possible). Analyzing your traffic can help you in many different ways, one of the greatest advantage is that it allow you to keep track of things that are happening around your blog. It also shows the trends for the important keywords that fetch traffic to your blog or website. So, in this article, I’m gonna tell you, how you can compare the search engine keyword traffic generated by your blog on daily basis.

STEP1: Login to your Google Analytics Account and click on the Account Name you want to track.

GA Accounts

STEP2: Under website profiles page, click on View report.

GA - Profiles

STEP3: Just below the right hand corner you should find monthly date range as shown in the following screenshot. Now, click on the small triangle.

Advanced Segments

STEP4: Now, check the check box that says, “compare to past” and select the date ranges and click on apply. This should take you to a new dashboard.

Advanced Segments All Visits

STEP5: On the new dashboard, look for “Traffic Source Overview” and click on “View Report”.

Traffic Source Overview

STEP6: Now, scroll down the bottom to find “Top Traffic Sources”. Under that, you should find two sections. One is “Sources” the other is the “Keywords”. Scroll down to the end of the “Keywords” section and click on “view full report”.
That’s all, you are done. You can now compare keyword traffic generated by search engines for your blog based on the dates you specified in the initial stages.