Will Samsung Be The new Nokia? [FACTS]

When was the last time you heard of something new and exciting from Nokia. In last 6 months only talk worthy and successful mobile launched by Nokia is, Nokia N8. Nokia has been really slow in addressing market requirements and new handsets and innovation has been rare.

Result: Nokia is losing its market share in each and every geography and market segment.

On the other hand, Samsung has been clearly gaining market share as well as mind share in all geographies and market segments. Some of the key reasons for Samsung’s success are Innovation in mobile technology, catching market trends early and serving them well.

Nokia Vs Samsung

Following is an analysis of where Nokia and Samsung stand with respect to different segments:

Top-end Phones:

Samsung has multiple options available in top-end smart phone segment with popular mobiles like Samsung Galaxy S (Android), Samsung Focus (Windows Phone 7) and Samsung Wave Series (Bada OS).

Nokia just has 1 decent popular phone in this segment – Nokia N8. While Nokia N8 has got good reviews about its hardware, it has been criticized for its software / OS, as being outdated. Samsung in general has won accolades from both critics and public for its range of top end smart phones.

Winner: Samsung


Tablets

Tablets are in fashion now after the success of iPad. While Nokia is still working since ages on its Meego platform for tables, Samsung has taken the lead here and launched Samsung Galaxy Tab. It has been well received in the markets across the world.

Winner: Samsung


Mid-range Phones

Nokia has some good midrange phones available like Nokia C6, Nokia C5, and Nokia E5 etc. These are good Symbian devices and do their job well.

Samsung has also been able to create a good buzz in this segment with its mid-range galaxy series and Corby series phones.

Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.


Entry-Level Phones:

Nokia has some good options here. But over last few years, the Indian handset manufacturers are giving Nokia a tough fight with feature rich, value for money phones in this segment. Samsung also has many phones in this segment like Samsung Guru Series which are good value for money. Over all Samsung and Nokia are at par in this segment.

Winner: Tie. Both Samsung and Nokia have good range of phones in this segment.


Dual SIM Phones

Samsung is clearly a winner here. It has many good dual sim phones across entry-level and mid range phones. Nokia just has a couple of dual sim phones.

Winner: Samsung


CDMA Phones

CDMA Phones also have a good market base. Nokia has very few CDMA phones available in the market. On the other hand Samsung has many options in CDMA segment. It also has tie ups with CDMA service providers like Reliance and Tata Indicom.

Winner: Samsung


How Samsung is changing the game?

  1. Realize the shift in market demands as early as possible and serve them well. A good example of this is the Corby Series (touchscreen phones) last year and then the Galaxy Series (Android phones) now. According to the Gartner Report Samsung is the top Android mobile seller in the world.
  2. Make good reliable phones which are good looking too. I have personally used Nokia, Motorola, Sony Ericsson and Samsung phones over last 8 years. My latest phone is a Samsung and I can vouch that it’s as rock solid and reliable as anyone else.
  3. Backup sales by good after sales service. Nokia is still the leader here but Samsung is fast catching up.
  4. Aggressive marketing. Over last few years, Samsung has been really aggressive in marketing.
  5. Impress the class (Opinion makers, bloggers, geeks, mobile enthusiasts) with some really cool products. Samsung has been successful in doing this. Samsung is now perceived as cool.
  6. Innovations in display technologies like AMOLED, Super AMOLEDs
  7. Adopting all popular mobile Operating systems like Android, Windows Phone 7, and having own propriety Bada Operating system.
  8. All this is evident from the fact that while Nokia has around 52 mobiles on sale in India, there are around 82 Samsung Mobile on sale in India.

Summary

Nokia still is number one in terms of Market share. As per IDC report Nokia’s market share plunged to 36.3% at the end of June 2010 from 54% at the end of 2009. Samsung has been steadily increasing its market share over the years and now accounts for around 10% to 11% of Indian mobile market share.

Will Samsung be the new Nokia?

From Samsung’s 10% market share to Nokia’s 36% market share, it’s still a tough task, but if one company that can challenge Nokia, it’s got be Samsung.

This article is written by Sulakshan. He is running a price comparison engine for books and mobile phones – MySmartPrice.com.

Pagerank Vs Alexa Rank [DISCUSSION]

When I was browsing some forums and I listened to some discussions out there, I always found people worried about their Page Rank. PR update is hot gossip on the forums. I rarely see some one talking about Alexa.

Page Rank Discussion

Personally I get confused some times that why people like page rank very much, and always eager to see update in their ranks. But I realized later that Page rank matters mostly for people, who’ve intention to earn only. They have no intention to provide people information, just they need sales from their sites. You can take a live example of HellBound Bloggers that its page rank is zero, but as it is providing good material to visitors and normal user’s of this site, people and Google love this site. Because always fresh content is popping out, a flow of visitors are always coming towards site, so what else you need more? Is there still a need of pagerank?

Also there is a new rumoring around these days that Google is going to remove this page rank update system, as there is no major update since last months. So, here will be no problem at all. But till now Page Rank is still there.


Some points Regarding Page Rank:

  1. If your site has good Page Rank, advertisers will not take more time to think about advertising on your site, that is because more people worried about it.
  2. If your page rank is zero, it does not mean you will not get visitors from search engine, and there is also a possibility that you are getting more visitors than a site with high page rank, due to some other matters like fresh content, and regular visitors.
  3. I am not on the view of having zero page rank for whole life, but don’t worry about your page rank, and concentrate on what you are doing.


Alexa Rank Discussion

Now, what people think about Alexa Rank, a people like me and you, whose first priority is to provide good content to visitors will first think about the content of site. Then he/she will worry about readers, he will get assured that his/her writing is not flying in the air, and some one is reading and commenting. So, in short, visitors will be most important for him/her, doesn’t matter where it is coming from (Google or other source). He/She will try to do Search Engine Optimization for his/her blog, and try to increase visitors by any means, which takes care of Alexa Rank. Alexa rank tells us about the real story of site.

I always check Alexa rank of the site to check its quality and rarely check page rank, because it tells me how active any site is.

You might consider reading this as well : 5 sure ways to keep your blog Active and Consistent


Some Points About Alexa Rank

  1. If your Alexa Rank is good, then advertiser’s next step is to buy advertising space on your site, and it will reduce your work as well, because you will consistently get more guest posts.
  2. If your Alexa Rank is low, it simply means that your site is inactive or new, so try hard to improve it.
  3. Taking care for the Alexa Rank is more important as compare to page rank (in my point of view).
  4. Alexa Rank will increase by the increase of visitors flowing towards your site, so hard work is needed.

Conclusion

What I concluded from all the above discussion is, Alexa Rank is more important than page rank, and it does not mean that page rank has zero importance, it is good as well. But basic thing is to improve your Alexa Rank. So, that people trust you.

Don’t leave before leaving your thoughts about Alexa Rank and page rank in the comment box below, I love to hear your opinions on these two things.