Why Infographics Are Important To Your Blog

infographic usesIf you have a blog, incorporating infographics is an absolute must. Not only will the use of infographics help to elevate your blog’s ranking on search engines, but they will also make your blog more engaging. They also have the potential to help you gain more readers and subscribers, and they can help you get your point across much more effectively than plain text.

1. People Don’t Read Online, They Skim

Whether they’re surfing the Net out of boredom or searching for important information, people tend to skim online text for salient points rather than read the text line by line. While you may have a few blog subscribers who hang on your every word, chances are that most of your first-time visitors simply skim your site to get a feel for what it’s all about. An infographic catches the eye of a skimmer and makes her stop and take notice.

2. It Will Boost Your SEO Ranking

Unlike text content, which needs to be unique for each post you create, you can use the same infographic in multiple locations without worrying about getting penalized for it. When you re-post your infographic, you can provide backlinks to your blog, which helps to drive traffic to your site as well as boost its SEO rankings.

3. Creative Infographics Will Go Viral

People love to share humorous and creative content, and the less time consuming it is to read, watch or view that content, the more people will see it and share it. Infographics have the highest potential to go viral because while one infographic can contain a great deal of entertaining content, viewers can see and understand it quickly, unlike videos or long articles or posts.

4. People Are More Likely to Remember an Infographic

Ninety percent of the information that the brain processes is visual. By combining text and pictures, you increase a viewer’s ability to mentally connect with the information presented. The inherent weaknesses of both text and pictures becomes diminished by each one’s strengths when combined into an infographic. Pictures sometimes lack the clarity of text, and text lacks the visual appeal of pictures. However, when you combine text with pictures, you can create an eye-catching, clear and informative graphic for your vistors.

5. Infographics Help People to Understand Relationships

Because information in an infographic gets laid out in a way that shows relationships, infographics help viewers to understand the information presented in a more realistic way than if you presented the information in a more linear fashion. For example, people can understand the difference between twenty-five percent and seventy five percent much more realistically on a bar graph than in written text alone.

Conclusion

If you want to increase your blog’s readership and reach more people, you must begin to incorporate infographics into your blog. Be creative, and hold the goal of getting your infographics to go viral in your mind when you make them. Your infographics should be entertaining and serve a purpose in order for you to achieve the best results.

10 Essential Traits Of The Best Bloggers Out There

There are many blogs that are phenomenally successful, providing a fun and fulfilling way for their owners to make a living. However, the vast majority of blogs are completely unprofitable. So, what separates the victors from those eager bloggers who never quite make it? Here are ten traits possessed by the best bloggers in the industry.

A great blogger…

Best Blogger#1 – Writes consistently.

The exact amount of updates seen in popular blogs varies from several posts per day to one or two per week. The key here is that they update consistently, prompting visitors to check back in on a regular basis.

#2 – Demands quality content.

Quality writing isn’t something that happens spontaneously or instantly, even for the best of us. Rather, it comes through vigilant effort, an insistence of proofing and revision, and lots of practice. The top bloggers create excellent content because they demand the best out of themselves with each entry.

#3 – Has a personality.

Dry business blogs written in an academic tone rarely succeed, while personal or professional blogs written with a fun, humorous style will hook readers. Hyperbole and a Half, the Google Blog, and the Oatmeal are just a few great examples.

#4 – Stirs conversation.

The most successful blogs aren’t the ones that remain safely on the sidelines, evading controversial topics. Rather, they’re the ones who leap on — contributing ideas and getting people talking.

#5 – Puts the user first.

Many would-be pro bloggers create a site overflowing with advertisement in the hope of generating some fast cash. This counter-productive method is one of the fastest ways to scare users away. The successful blogger uses ads with subtlety, and never lets them interfere with the user experience.

#6 – Fills a niche.

There are countless blogs that cover “anything that’s on my mind.” Rather than having a limitless topic, however, the really successful blogs tend to fill a precise niche — and whether that’s digital scrapbooking or news on the finance industry doesn’t seem to matter so much.

#7 – Makes a visually interesting site.

There are some great writers who’s blogs aren’t successful, despite being filled with well-crafted sentences. It seems that interesting images, visual displays, and other media are key ingredients to blogger success.

#8 – Networks constantly.

Rather than viewing fellow sites, blogs, or resources in the industry as opponents, the successful blogger reaches out to network with anyone in the field that they can.

#9 – Constantly seeks to improve.

The professional bloggers don’t remain stagnant. Rather, they use everything from analytics programs to online survey software to see what’s working and what isn’t, and they constantly fine-tune their site.

#10 – Loves what they do.

If there’s one thing that hooks readers fully, it’s passion for the subject of the blog. Beyond that, it’s nearly impossible to keep up with this demanding world without a real love for what you’re doing.

While each pro blogger takes a different approach, the items above make a foundation for success. For most, these traits won’t come naturally or instantly, but must be cultivated as habits for success over time — a pursuit which, while difficult, is entirely possible.