Importance Of Article Directories In SEO – Kickass Panda Strategies

SEO and Google PandaArticle directories are playing as a major part of SEO link building strategies over years. It is a place where various authors and website owners publish their articles on various article submission sites related to express categories. There are thousands of such directories, out of which Ezinearticles, ArticleDashboard, Goarticles, Sooperarticles, etc., are some of the best directories that are available. These article directories are filled with thousands of such articles related to each category.

The article that goes to article directories need not be written by professionals; it can also be written by beginner level writers. Many of the webmasters prefer automated submission tool, which helps in spreading the given article in hundreds of different article directories.

Out of those thousands of article directories, some of them are paid ones and some of them are free. Many times, paid directories make sure that those articles are submitted to other relevant directories too, while you can’t expect too much out of the free services.

The main purpose of posting articles in article directories is that we can generate backlinks for our site and depending upon the article directory we can get traffic to our websites, which in turn helps in building the website reputation. This way, you can get more chances of getting ranked in Google’s first page. Later, professionals started calling it as Article Marketing strategy. Well Article Marketing is not just mass posting on these Directories, but yea it is one of the major part of Article Marketing.

Google, has been really severe on these Article Directories over past few months. Most of the low quality directories have been de-indexed which lead to loss of SERPs for most of the webmasters who gained links from these sites. Technically, Google named this latest Algorithm as Google Panda – that which slashed hundreds and thousands of low quality and no use websites.

Before Panda, for those folks who write articles or content and use them as a tool or medium to earn some money, the directories enable the blogs to run on auto pilot. Even we have used RSS feeds, it makes blogging a risk-free task for the blogger, but the Search Engines have started taking some serious measures on these Blackhat techniques.

Many of the article directories have a closed focus on few of the audiences for some particular topics, though they serve for various categories. Sometimes, these directories give more importance for that niche like Marketing, Online Money Making, Technology and Computers or something like Health tips. You can see, that many web-masters or self-claimed SEO experts are considering that backlinks from Article Directories have no impact currently, because of Google Panda. If you are one among them, you are travelling in a wrong path. The Article Directories still deserve the respect from Search Engines as they always had, as it is one of the major technique to build backlinks.

But, the respect has been limited by Search Engines. They respect your links from Authority Directories, instead of getting links from crappy directories. I have personally tested this.

I’ve considered a couple of keywords (with similar traffic and same competition) for my 4 year Domain. For my first keyword, I’ve submitted an article at Ezine articles, Sooperarticles, Articledashboard and Goarticles with 1 link/submission, while for my second keyword I’ve spunned an article and shooted that into 200+ Article Directories with minimum of Page Rank 1+ (instant approval directories). I’ve checked the rankings for both keywords after a week.

  • 1st keyword – SERP improved by 700%
  • 2nd keyword – SERP improved by 37%

So, it is proved that getting links from High Quality sources will always help instead of getting hundreds of crappy links.

Benefits of Article Directories

Below are 5 most important benefits you get from article directories:

  • Build great backlinks
  • Customize your anchor text
  • Get syndicated with in no time
  • Build status and name recognition
  • Gain Traffic

Using the Right Directories

Having seen the importance of article directories in SEO process, it’s time to take a look at the noteworthy ones; here are our top 6 contenders, that definitely help you to rank higher –

  • Ezinearticles
  • GoArticles
  • Amazines
  • SooperArticles
  • ArticleDashboard
  • Articlesalley

Don’t Spread Dupe Content

Rather than submitting an article across 20 sources, it’d be a wiser idea to spin it as many times, as the number of copies that wish to submit across the various article directories.

Only EzineArticles and some of the top article marketing directories don’t accept dupe content, while others do… But, you’ll need to understand that submitting copies of a particular article, to hundreds of directories won’t help!

The Webmasters, must keep in mind that, getting backlinks is not just the goal, you need to make sure that all your backlinks gets indexed in Search Engines and that is what exactly counts. It is also estimated that only 40% of backlinks gets indexed on an average and most of your backlinks will stay unnoticed. So, posting articles on authority websites where the crawl rate is high, helps you in many ways.

This article is written by Siddartha Thota. He works as SEM for Cordell Estimator V4 which is one of the best construction estimator software.

8 Mistakes You Should Avoid When Using Article Directories

With the latest PageRank Update, there has been instances where people have worked hours and hours to build Backlinks and hoping to get High PR but no Gain. So building Quality backlink matters and quality backlinks also means getting High PR backlinks from Article directories.

Sending articles to article directory and getting it published is not every one’s  cup of tea, you have to take some steps to get it approved.

Article Directory Mistakes

Here I present 8 Mistakes that you should avoid before sending articles to article directory and sending successful article to Article Directory publishers could expose your website to thousands of subscribers even millions of readers online.

However, to do this successful, you must compete with others internet marketers. They also send articles to the same Article Directory publishers like you.

The question is…

How to make your article stand out of the crowd?

Alternatively…Your article goes to the trash bin.

Here are common mistakes many article authors did.

Mistake #1 – Wrong-targeted niche market

Many article authors sent their articles to the wrong-targeted niche market. Send your article to the targeted audience. Do not try to blast your article to all Article Directory publishers. For instance, as an Article Directory editor I received many articles do not related to internet marketing. Therefore, I’m didn’t published it.

Mistake #2 – No Subject

You didn’t write your article headline on your subject email. Many article authors send their article without subject line. Instead of writing “New Article submission” “article for your publication”, consider “New article – 6 Mistakes You Should Avoid Before Sending Article To Article Directory Publishers.”

Mistake #3 – Not unique

Your article content is a blatant idea. You write topics like the other publishers and not much different. Make your article fresh and unique. Learn something new in your market. Convert what you learnt into an unique article. You could write articles on topics like “how to,” “Tips” or anything that comes to your mind. Even you can use titles like “how to avoid SPAM,” “how to hack hackers back.”, etc.

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Mistake #4 – Advertising article

Your article is more about promoting your own product or your affiliate program. Writing advertising article kills your business online. Give your website info only on your resource box. Give something like free e-books, free report, or free download. Make your readers visit your website to receive their free bonus.

Mistake #5 – Lack of valuable information

Your article didn’t educate your targeted audience. People subscribe to Article Directory to receive valuable information. If they receive information on topics they are not interested in, they will unsubscribe. Therefore, Article Directory publishers will not publish your article. Many Article Directory publishers provide information as best as they can to their subscribers.

Mistake #6 – Spelling problem

There are so many spelling mistakes on your article. Sending article with too many spelling mistakes only waste your time. Check your article twice before you submit it. You could use spell-checking software for this.

Almost all the common text editors today have in-built spell checker. For instance, MS Office can check the misspell words for you with red color underline.

Mistake #7 – Without format

Make sure your article format is 65 characters per line. Length of your article must be between 500-750 words. Formatting your article will make Article Directory publisher easy to copy and paste it. You could send your article through MS Outlook Express.

Go to “tools” menu and click “Options.” Click “Send” tab and choose mail-sending format to “plain text.” Then click “plain text setting” tab, select 65 characters for automatically wrap text when sending email.

Mistakes #8 – No Personalize message

Personalize your email message with a short cover letter. Personalizing your emails is very important because many Article Directory publishers receive hundreds of article submission every day. Also include your article information in your personalize message.

If you are capable of avoiding those mistakes above, you can successfully enter all the top Article directories without much fuss. Thank you.

This article is written by Sumoni Gupta. He is a WordPress Geek and he blogs at Home For Geeks. If you wish to write for us, kindly check this.