Article directories are playing as a major part of SEO link building strategies over years. It is a place where various authors and website owners publish their articles on various article submission sites related to express categories. There are thousands of such directories, out of which Ezinearticles, ArticleDashboard, Goarticles, Sooperarticles, etc., are some of the best directories that are available. These article directories are filled with thousands of such articles related to each category.
The article that goes to article directories need not be written by professionals; it can also be written by beginner level writers. Many of the webmasters prefer automated submission tool, which helps in spreading the given article in hundreds of different article directories.
Out of those thousands of article directories, some of them are paid ones and some of them are free. Many times, paid directories make sure that those articles are submitted to other relevant directories too, while you can’t expect too much out of the free services.
The main purpose of posting articles in article directories is that we can generate backlinks for our site and depending upon the article directory we can get traffic to our websites, which in turn helps in building the website reputation. This way, you can get more chances of getting ranked in Google’s first page. Later, professionals started calling it as Article Marketing strategy. Well Article Marketing is not just mass posting on these Directories, but yea it is one of the major part of Article Marketing.
Google, has been really severe on these Article Directories over past few months. Most of the low quality directories have been de-indexed which lead to loss of SERPs for most of the webmasters who gained links from these sites. Technically, Google named this latest Algorithm as Google Panda – that which slashed hundreds and thousands of low quality and no use websites.
Before Panda, for those folks who write articles or content and use them as a tool or medium to earn some money, the directories enable the blogs to run on auto pilot. Even we have used RSS feeds, it makes blogging a risk-free task for the blogger, but the Search Engines have started taking some serious measures on these Blackhat techniques.
Many of the article directories have a closed focus on few of the audiences for some particular topics, though they serve for various categories. Sometimes, these directories give more importance for that niche like Marketing, Online Money Making, Technology and Computers or something like Health tips. You can see, that many web-masters or self-claimed SEO experts are considering that backlinks from Article Directories have no impact currently, because of Google Panda. If you are one among them, you are travelling in a wrong path. The Article Directories still deserve the respect from Search Engines as they always had, as it is one of the major technique to build backlinks.
But, the respect has been limited by Search Engines. They respect your links from Authority Directories, instead of getting links from crappy directories. I have personally tested this.
I’ve considered a couple of keywords (with similar traffic and same competition) for my 4 year Domain. For my first keyword, I’ve submitted an article at Ezine articles, Sooperarticles, Articledashboard and Goarticles with 1 link/submission, while for my second keyword I’ve spunned an article and shooted that into 200+ Article Directories with minimum of Page Rank 1+ (instant approval directories). I’ve checked the rankings for both keywords after a week.
- 1st keyword – SERP improved by 700%
- 2nd keyword – SERP improved by 37%
So, it is proved that getting links from High Quality sources will always help instead of getting hundreds of crappy links.
Benefits of Article Directories
Below are 5 most important benefits you get from article directories:
- Build great backlinks
- Customize your anchor text
- Get syndicated with in no time
- Build status and name recognition
- Gain Traffic
Using the Right Directories
Having seen the importance of article directories in SEO process, it’s time to take a look at the noteworthy ones; here are our top 6 contenders, that definitely help you to rank higher –
Don’t Spread Dupe Content
Rather than submitting an article across 20 sources, it’d be a wiser idea to spin it as many times, as the number of copies that wish to submit across the various article directories.
Only EzineArticles and some of the top article marketing directories don’t accept dupe content, while others do… But, you’ll need to understand that submitting copies of a particular article, to hundreds of directories won’t help!
The Webmasters, must keep in mind that, getting backlinks is not just the goal, you need to make sure that all your backlinks gets indexed in Search Engines and that is what exactly counts. It is also estimated that only 40% of backlinks gets indexed on an average and most of your backlinks will stay unnoticed. So, posting articles on authority websites where the crawl rate is high, helps you in many ways.
This article is written by Siddartha Thota. He works as SEM for Cordell Estimator V4 which is one of the best construction estimator software.