Getting Good Traffic, But Still Poor Alexa Rank? Why?

We are back to another question asked by our reader; this is a kind of interesting one, and if you are following ranking system you’ll also have the same query.

“Getting Good Traffic, But Still Poor Alexa Rank.”

I’m sure you compare your Alexa rank with other websites (at least I did during my initial journey), and you’ll be wondering how come that website is having good Alexa rank even though it gets low traffic than yours.


7 Essential Basic Tips For Improving Your Blog’s Alexa Rank

This is the exact question I got via WhatsApp, I gave him a brief answer but this question prompted me to write a blog post about this. Not because of ‘yet another article’, but even I had the same question for several ‘years’.

“My blog posting frequency maintained properly, and we are getting good traffic, but this Alexa rank is improving one day, and then again, it automatically goes down. Why? :(” – Ganesh, Chennai.

I guess before answering this question, we have to understand how exactly Alexa works I guess. Because it’s not an exact traffic estimation tool, because it doesn’t have any access to our website (unless we keep their widget, which is again a questionable thing). I pinged Alexa support and also came across a blog post where they explained some of the FAQs.

Good Traffic Poor Rank Alexa

Understanding Alexa: How Their Traffic Ranks Work?

How Alexa Traffic Ranks Determined
(Via The Alexa Blog)

They have this “proprietary methodology” to rank your website. This metric doesn’t see your daily traffic alone, which most people think how it works, but instead they combine your website’s average of daily unique visitors and number of page views over the past three months. So this is how they see how popular your website is, and accordingly they give you a rank every day.

Good Traffic But Poor Alexa Rank?

Good Traffic But Poor Alexa Rank
(Via The Alexa Blog)

Unlike Domain and Page Authority or Trust and Citation Flow, this metric doesn’t really focus on your website alone for giving you a rank. They rank your website relative to all the other websites in the world. Or in their better terms:

A good analogy is running a race. Let’s say you run a race today and finish in 3rd place. If you race again tomorrow and have a faster time, you could still finish in 4th place if three other people run faster than you. Even though you ran fast, your ‘ranking’ got worse because other people moved even more quickly.

I guess now you must have understood how exactly works and how exactly you should work on improving your rank. If you have any issues, do kindly let us know your queries in the comments below, we’ll help you out.


7 Effective Basic Tips To Get Quality Traffic To Your Blog

Pagerank Vs Alexa Rank [DISCUSSION]

When I was browsing some forums and I listened to some discussions out there, I always found people worried about their Page Rank. PR update is hot gossip on the forums. I rarely see some one talking about Alexa.

Page Rank Discussion

Personally I get confused some times that why people like page rank very much, and always eager to see update in their ranks. But I realized later that Page rank matters mostly for people, who’ve intention to earn only. They have no intention to provide people information, just they need sales from their sites. You can take a live example of HellBound Bloggers that its page rank is zero, but as it is providing good material to visitors and normal user’s of this site, people and Google love this site. Because always fresh content is popping out, a flow of visitors are always coming towards site, so what else you need more? Is there still a need of pagerank?

Also there is a new rumoring around these days that Google is going to remove this page rank update system, as there is no major update since last months. So, here will be no problem at all. But till now Page Rank is still there.

Some points Regarding Page Rank:

  1. If your site has good Page Rank, advertisers will not take more time to think about advertising on your site, that is because more people worried about it.
  2. If your page rank is zero, it does not mean you will not get visitors from search engine, and there is also a possibility that you are getting more visitors than a site with high page rank, due to some other matters like fresh content, and regular visitors.
  3. I am not on the view of having zero page rank for whole life, but don’t worry about your page rank, and concentrate on what you are doing.

Alexa Rank Discussion

Now, what people think about Alexa Rank, a people like me and you, whose first priority is to provide good content to visitors will first think about the content of site. Then he/she will worry about readers, he will get assured that his/her writing is not flying in the air, and some one is reading and commenting. So, in short, visitors will be most important for him/her, doesn’t matter where it is coming from (Google or other source). He/She will try to do Search Engine Optimization for his/her blog, and try to increase visitors by any means, which takes care of Alexa Rank. Alexa rank tells us about the real story of site.

I always check Alexa rank of the site to check its quality and rarely check page rank, because it tells me how active any site is.

You might consider reading this as well : 5 sure ways to keep your blog Active and Consistent

Some Points About Alexa Rank

  1. If your Alexa Rank is good, then advertiser’s next step is to buy advertising space on your site, and it will reduce your work as well, because you will consistently get more guest posts.
  2. If your Alexa Rank is low, it simply means that your site is inactive or new, so try hard to improve it.
  3. Taking care for the Alexa Rank is more important as compare to page rank (in my point of view).
  4. Alexa Rank will increase by the increase of visitors flowing towards your site, so hard work is needed.


What I concluded from all the above discussion is, Alexa Rank is more important than page rank, and it does not mean that page rank has zero importance, it is good as well. But basic thing is to improve your Alexa Rank. So, that people trust you.

Don’t leave before leaving your thoughts about Alexa Rank and page rank in the comment box below, I love to hear your opinions on these two things.