Getting Good Traffic, But Still Poor Alexa Rank? Why?
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We are back to another question asked by our reader; this is a kind of interesting one, and if you are following Alexa.com ranking system you’ll also have the same query.
“Getting Good Traffic, But Still Poor Alexa Rank.”
I’m sure you compare your Alexa rank with other websites (at least I did during my initial journey), and you’ll be wondering how come that website is having good Alexa rank even though it gets low traffic than yours.
This is the exact question I got via WhatsApp, I gave him a brief answer but this question prompted me to write a blog post about this. Not because of ‘yet another article’, but even I had the same question for several ‘years’.
“My blog posting frequency maintained properly, and we are getting good traffic, but this Alexa rank is improving one day, and then again, it automatically goes down. Why? :(” – Ganesh, Chennai.
I guess before answering this question, we have to understand how exactly Alexa works I guess. Because it’s not an exact traffic estimation tool, because it doesn’t have any access to our website (unless we keep their widget, which is again a questionable thing). I pinged Alexa support and also came across a blog post where they explained some of the FAQs.
Understanding Alexa: How Their Traffic Ranks Work?
They have this “proprietary methodology” to rank your website. This metric doesn’t see your daily traffic alone, which most people think how it works, but instead they combine your website’s average of daily unique visitors and number of page views over the past three months. So this is how they see how popular your website is, and accordingly they give you a rank every day.
Good Traffic But Poor Alexa Rank?
Unlike Domain and Page Authority or Trust and Citation Flow, this metric doesn’t really focus on your website alone for giving you a rank. They rank your website relative to all the other websites in the world. Or in their better terms:
A good analogy is running a race. Let’s say you run a race today and finish in 3rd place. If you race again tomorrow and have a faster time, you could still finish in 4th place if three other people run faster than you. Even though you ran fast, your ‘ranking’ got worse because other people moved even more quickly.
I guess now you must have understood how exactly Alexa.com works and how exactly you should work on improving your rank. If you have any issues, do kindly let us know your queries in the comments below, we’ll help you out.
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