Important things to cover in your content campaign
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Writers put in a lot of their effort and time in coming up with the content that is creative and engaging at the same time. But the content is good for nothing if it does not reach the target audience. A well-written content paired with the right strategies to market it can do wonders.
To make sure that you are doing everything you could to market your content, here are a few basic things you ought to consider:
How are to defining your content?
In trying to make our title sound as catchy as possible to grab everyone’s attention, we tend to miss an opportunity. As Search Engine Optimization specialists such as VM Interactive will tell you, the title of the content is essential for the search engines. The keywords that you incorporate in your content need to be used in the title as well. Trust me, it is not a hard nut to crack. The keyword that you might have picked will be relevant to the content, right? Just make sure that you mould your title around it. Also, try to use the keyword as early as possible in the title. This will make it easier for the search engine crawlers to analyze your content for SEO purposes.
On point meta descriptions
The content in the snippets that you see for different websites while searching for a topic in search results is known as meta description. Each website/article needs to tailor its meta description according to the SEO standards.
While meta description should briefly explain what your content or article is about, it should also take into account the character limit and the keywords that you are going to incorporate. The meta description should be an apt description that compels the readers to click open the content.
For a successful campaign, you should carefully address the meta descriptions. Give then time as they are the first impression your audience are going to judge your content on.
Images and their Alt texts
As much as we like to add images in our content, it is not always advisable to glut your content with the visuals. Be wise with the visuals. Only use the ones that are relevant to the content and don’t just add images just for the sake of making the content appealing.
Moreover, for a content campaign to successfully work, its images ought to be optimized as well. In many instances, people tend to miss the ALT text. Do not miss the ALT text as it is what describes your image to the search engine. You do not need to incorporate keywords in the ALT text necessarily. Just be very concise with adding the ALT text in the image.
Optimize content for the social
With every increase in the number of social media users, the platform has a lot of potential for businesses. You should optimize content for social media as well.
Just below the snippet editor window, you will see the social icons. Click on the social icon to check if the featured image that you are using works for the social platform or not. You have the option to upload a different featured image for the social platforms. As the user base for Facebook is different from Twitter and other platforms, you can tailor a modified meta description for each as well.
Write a meta description that the audience on Facebook is going to get enticed with the most. This way, you will be tailoring your content as per different audience’s needs.
Track your backlinks
One of the most essential things to make sure that your content campaign is doing good, is by tracking the backlinks. Backlinks or the inbound links provide a sort of authenticity to one’s content. The more the backlinks, the higher the authenticity. But keep in mind that getting as many backlinks as possible is not the goal. It is the productivity of these links that is important. A backlink from a website with an extensive outreach is way better than the multiple ones with mediocre traffic.
Also, make sure that the backlinks that you are getting are not spam. If the spam filled backlinks stay for long, they could slow down your website. Keep a check on all of your backlinks and monitor that every now and then.
These are some of the essential tips that help you achieve the target of your content campaign. Make sure to keep these in mind before you prepare a strategy for your next content campaign.
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