If your small business still doesn’t have a website, you’re going to have a bad time!
As the digital penetration rate continues to increase year by year, it’s crucial for entrepreneurs to establish their online presence. Indeed, you’ll have better chances of selling your products or services through a website that’s geared toward that very purpose. Then again, it’s not enough to generate much of your website’s traffic through social media.
High-quality conversions are best acquired through high-quality traffic. People who search for your offers will have to do so using keywords. When your site is easily searchable through these keywords, it’s very likely that people would want to pay your site a visit and shop around for the products and services they need.
It’s better if you generate a high volume of quality traffic to give your small business website an edge in a market that’s highly saturated by startups. But how are you going to go about it?
Here are some of the best tips that can help attract leads online and give your small business website a much-needed boost.
1. Aim for quality keywords
When it comes to generating high-quality traffic, your best weapon would be a list of quality keywords related to your small business. Optimizing your site using the right search terms and phrases can help your business compete with others offering similar products and services. Keyword research is crucial along these lines, so make sure to spend ample time looking for search terms and phrases you can include in the content that you’re posting on your site.
For this, you can use tools such as SpyFu to find high-value keywords with the most number of SEO clicks per month. As an added tip, you should be gunning for long-tail keywords that are highly specific to your niche. That way, you can attract visitors matching your ideal client profile.
2. Consider link-building strategies
Building links through other sites can also be a great way to generate quality traffic. Strategies include writing guest posts for authority sites and writing reviews and comments that include links to specific pages in your small business site.
Another strategy to consider is whitelabel link building. This involves getting a third party to create websites rich with links to a landing page within your own website. This would make it easier for you to capture high-quality leads and optimize your sales pipeline for conversions.
3. Create great content
If it’s your first time building a website for your small business, you should know by now that content is indeed king. And in order for people to decide on buying your product or service, you will need to create content that’s engaging to your target audience. Sure enough, longer blog posts are guaranteed to bring in traffic since search engines reward sites that offer valuable content.
It’s only a matter of getting a professional copywriter to help you create online articles that capture the needs and interests of your target audience. This enables you to boost your search engine ranking and, in the long run, attract the right customers to your brand.