1. One Way Broadcasting
The very common mistakes done by startups that they just promote their ideas without getting engaged with fans. Broadcasting will not solve the purpose and eventually fans will fall down. Fans should feel like a community on the page. The content strategy should include relevant content + engagements.
How to avoid it
I. The roster of posts should include some content which let people interact i.e. quizzes, comment here posts or some facts.
II. Engage with the fans showing acting on the page, like their pages, posts too
III. Avoid continuous feeds of boring content
2. No Facebook Strategy
Long term plan is always needed to get benefitted from Social Media. Strategy should include smart goals what to achieve in particular time frame, post plans, engagement objectives and recording of important metrics. The Facebook insights can be always helpful planning things well.
Essentials ingredient of Facebook Strategy:
3. Buying Too Many Facebook Likes
Buying likes is a death sentence for a Facebook page. Purchased like profiles are generally fake or show least activity. So, it is better to focus on generating organic fans.
4. Incomplete Page Information or Using Personal Profile for Promotion
Engaged user always looks for complete page information, so always fill the complete page information. Check Zoutons.com’s Facebook page for example.
How to Set Up a Facebook Page
5. Inconsistent Content Management
Not devoting proper time on the Facebook Page is not going to help, the strategy of putting one story a week is not enough. Check what is called inconsistent content management.
Completely agree with the mistakes you have mentioned above.
These are the most common facebook marketing mistakes which people make. Facebook is the 2nd best place in driving potential customers and readers after search engines.
Along with these mistakes, not providing regular updates are also a common mistake as I think. I have seen so many brands on Facebook who never takes care of their audience and that’s why they don’t have engagement.
People always want entertainment or something which can keep themeselves busy and If any brand isn’t providing such type of content then there might be the higher chances that the audience will forget the name of their brand.
So to keep their name in their audience mind, they must have to provide such content which can help, entertain and keep their audience busy.
I am glad that you have mentioned these major facebook marketing mistakes. So Thanks for sharing it with us. 😀
Hi Pradeep,
Killer content bro. It is always said that social networks boost online marketing. I will try to make a social strategy for my blog. Your post inspired me so much. It taught me some useful stuff. While reading your post I became happy as well as sad. Became happy when read about things I am doing and sad when read about didn’t do stuffs. I will defenitely work harder. Thank you so much and reached your blog from “top 30 young bloggers post” in retireat21.com.
Regards,
Rahul
Nobody that I know of could give a better advice or guidance on building an engaging community around a brand.. It’s a tough job but you do it very much easily for your brands.
Thanks for sharing this vital tips..
Can you give me some tips if I start a Fan Page today what should I focus on to increase the likes on the page?
Do you prefer or support Facebook Ads an effective thing to do for a new Fan page with not more than 50 likes?
Also, I believe to engage the audience you must have a good set of audience. What do you believe the right number of audience (minimum) to develop an engaging brand?
Nothing in detail.. Just some overview for someone who has started a Fan page just recently.
Hi Rajeesh, thanks a lot. 🙂
1. It depends on what kind of ‘celebrity’ he or she is. Musician? Politician? So according to that, we can easily figure out the audience and target according to them. 🙂
2. You can start to use Facebook Ads even when your page has 0 likes, but that won’t be very effective, initially I would suggest you build some natural likes. Then you can focus on posting quality posts, make them viral, then use ads to boost them further, maybe making them visible to the friends of your page likes.