The growth of social media has been exponential so far and 2017 is going to be no different as well. 2016 has heralded quite a few changes in the digital landscape. Facebook has earned more than 1.65 billion users. Snapchat has emerged as a leading platform to be used by brands and has even gone on to inspire Instagram to introduce 60-second videos (Instagram Stories) as well. Today, we will take at a look at ways in which tech bloggers can make use of social media to bolster their digital presence. Are you running an Android News site? Are you running a blog offering the latest reviews of smartphones, phablets, and gadgets? Are you passionately offering latest news about launches and updates to readers? Are you looking forward to expand your social outreach? If yes, then this post is for you. Here are a few top social media trends of 2017 that you should be aware of as a tech blogger.
Social Media Trends for 2017: What Tech Bloggers Should Watch Out For
Now, it is quite disheartening to note that some of the most promising technology blogs out there fail to make a mark in the digital space just because they refuse to see the potential of the platforms besides automated tweets and scheduled updates. Tech bloggers have an immense scope for making it big as social networkers—- simply because geeks love to discuss gadgets online. The best way is to participate in discussions – be it about the latest Android smartphone of Reliance Jio. It doesn’t really have to be about “your” content. It can be about co-bloggers (technology) or the biggest tech news platforms. Most of the tech bloggers don’t do it on a regular basis.
Let the world out there know where you stand as a blogger and what your views on the latest offerings from the tech world are.
For instance, if you are running an Android News site then you have already committed a major mistake if you haven’t participated in the most talked about “Redmi after-sales services” recently.
Make Use Of Facebook Live
There is a major window of opportunity for tech bloggers. Facebook Live is going to assume a significant shape in the coming year – something which Periscope or Blab or Meerkat has not been able to do. The biggest of brands have already started jostling for a space here and 2017 is going to see significant influx of users. “Technology” is going to score big on Facebook Live. Make sure you are using it to promote blogging contests, launches or announcements regarding webinars.
The Rise Of Real-time Engagement
Search Engine Watch tells you that around 72% of Twitter followers expect answers from brands within an hour. As a tech blogger you might as well have a plethora of followers interacting with you on a regular basis. Do they want you to highlight any particular gadget in your next blog post? Do they have differing opinions regarding anything? Keep track and reply. If you are already running a famous tech blog with innumerable queries every day you can consider appointing cross-functional social media teams.
Concentrate On Messenger Apps
2016 has witnessed a large number of people retreating from the social networking sites and shifting towards messenger apps. The popularity of Slack, Facebook Messenger and WhatsApp is proof of the fact. Expect this trend to continue in 2017 as well. Therefore, it’s time to use sophisticated chat bots and branded messenger channels. So, start educating yourself more about these platforms.
Last but not the least, do include Instagram in your social portfolio since it is expected that the percentage of companies investing in Instagram Ads will rise to 48% from 32% in the coming year.
