Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!

Email Are Tricky Business: Here’s How To Nail Them

CONNECT WITH HBB ON SOCIAL MEDIA

If you are building an online brand, then you might admit that creating email subject lines are hard. But they play a central role in determining the overall image of your brand. Emails are a tool that can help to create a close relationship with clients by enhancing credibility and professionalism.

We have shared some of the best tricks to help you nail your subject lines and beyond.

Email Are Tricky Business Heres How To Nail Them

1. Stick to Your Brand Style

You should ensure that your brand has a unique style and that it remains constant in all your media outlets. Designs should have the same fonts, colours, and design elements. If your newsletter design keeps changing, then your clients will start questioning your credibility and professionalism, but that is not what you want for your brand.

Sticking to one brand style when you are just getting started might be hard. In that case, you are allowed to start with something simple, until you learn what is best for your business. This will help you attain uniformity in all that you do online as a company.

2. Keep It Short

Once you are done working on your newsletter design, you can move on to the content itself. This could even be a confirmation email. In the subject lines, you only have limited space to work with, and you need to utilise it efficiently if you want to gain a competitive edge. It even gets smaller when you consider the fact that most of the email subject lines will be accessed on mobile devices.

Readers tend to scan their email so fast, which means you need to grab their attention as soon as they start reading. Your subject line should be short, so doing anything more than 50 characters might not be good for your brand.

3. Get Straight to The Point

Your readers are always interested in instant value. They want to be aware of the gains they will get from clicking your email. Subscribers might receive lots of emails at once, but the ones with striking subject lines usually stand out. Therefore, by getting straight to the point, you lure your subscribers into clicking your email so that they benefit from it. To make it stand out, give it an attractive subject line that they can’t resist.

READ
ContactMetrics - This Is More Than Just A Contact Form [GIVEAWAY]

4. Give it a Simple Layout

The overall layout of your newsletter is determined by the content you intend to share. If you need to share a focused message, then you might consider giving it a single column layout. However, if you have varied content to share, then you using a multi-column layout is highly advised. Regardless of the layout you decide to use, make sure that it is mobile-friendly.

5. Call-to-Action Button Must be Highlighted

If you are sending a promotional email, then you need to add a call to action (CTA). You must ensure that it is shown clearly in the subject line. Your customers should not feel pushed to take action, so you want to use a friendly tone to ask them to do it. CTA can be in the form of asking readers to follow you on social media, read more, or to hit the contact button. Once the person takes the action, you can send a confirmation email to them.

Conclusion

Emails are essential marketing tools in all businesses, and they always have to be introduced with subject lines. These subject lines are hard to create. If you do it well, you are likely to increase your number of subscribers, and that would improve your business performance. Use the pointers above to stand out from the competition and to take your business in the right direction.



By

Ram Kumar blogs at DeviceBowl. He is a graduate in Computer Science and Engineering. Addicted to Blogging and Coding.

Want to discuss your queries and interact with experts? You can connect with HellBound Bloggers (HBB) Facebook group for free!

Join HellBound Bloggers (HBB) and get Instant Updates. We'll also notify you with Great Deals, Discounts and other Interesting Tips. We won't SPAM or SHARE your Email Address with anyone.

Thank you for reading! We welcome and appreciate your comments, but at the same time, make sure you are adding something valuable to this article. If you have any serious queries, suggestions or anything related to this article, feel free to share them, we really appreciate that.

But, if your blog comments are a random "Thank you", "Useful Post", or anything that doesn't actually upscale the article, then we'll be removing them and it won't be appeared below. Thanks for understanding and thanks for connecting with us. If you want to give us any feedback or report any errors, you can kindly contact us and we'll revert back soon.

  • Comments
  • Facebook Comments
  • Comments

    Do you have any queries? Want to share something?

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Facebook Comments
More in Business
Top CRM Software Tools For Businesses
Top 5 CRM Software Tools for Businesses in 2020

Close