Email Are Tricky Business: Here’s How To Nail Them
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If you are building an online brand, then you might admit that creating email subject lines are hard. But they play a central role in determining the overall image of your brand. Emails are a tool that can help to create a close relationship with clients by enhancing credibility and professionalism.
We have shared some of the best tricks to help you nail your subject lines and beyond.
1. Stick to Your Brand Style
You should ensure that your brand has a unique style and that it remains constant in all your media outlets. Designs should have the same fonts, colours, and design elements. If your newsletter design keeps changing, then your clients will start questioning your credibility and professionalism, but that is not what you want for your brand.
Sticking to one brand style when you are just getting started might be hard. In that case, you are allowed to start with something simple, until you learn what is best for your business. This will help you attain uniformity in all that you do online as a company.
2. Keep It Short
Once you are done working on your newsletter design, you can move on to the content itself. This could even be a confirmation email. In the subject lines, you only have limited space to work with, and you need to utilise it efficiently if you want to gain a competitive edge. It even gets smaller when you consider the fact that most of the email subject lines will be accessed on mobile devices.
Readers tend to scan their email so fast, which means you need to grab their attention as soon as they start reading. Your subject line should be short, so doing anything more than 50 characters might not be good for your brand.
3. Get Straight to The Point
Your readers are always interested in instant value. They want to be aware of the gains they will get from clicking your email. Subscribers might receive lots of emails at once, but the ones with striking subject lines usually stand out. Therefore, by getting straight to the point, you lure your subscribers into clicking your email so that they benefit from it. To make it stand out, give it an attractive subject line that they can’t resist.
4. Give it a Simple Layout
The overall layout of your newsletter is determined by the content you intend to share. If you need to share a focused message, then you might consider giving it a single column layout. However, if you have varied content to share, then you using a multi-column layout is highly advised. Regardless of the layout you decide to use, make sure that it is mobile-friendly.
5. Call-to-Action Button Must be Highlighted
If you are sending a promotional email, then you need to add a call to action (CTA). You must ensure that it is shown clearly in the subject line. Your customers should not feel pushed to take action, so you want to use a friendly tone to ask them to do it. CTA can be in the form of asking readers to follow you on social media, read more, or to hit the contact button. Once the person takes the action, you can send a confirmation email to them.
Emails are essential marketing tools in all businesses, and they always have to be introduced with subject lines. These subject lines are hard to create. If you do it well, you are likely to increase your number of subscribers, and that would improve your business performance. Use the pointers above to stand out from the competition and to take your business in the right direction.
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